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Google Ads Optimization Best Practices

While there seem to be a million resources for how to get started in Google Ads and what to do in order to set up your account, there are fewer resources for how to optimize campaigns that are already running. There’s a reason for that! Google Ad optimization is almost an...

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How Much Does It Cost To Advertise On Google?

When it comes to digital advertising, the biggest benefit is how precise you can get with your target audience, but perhaps more importantly is the fact that you can control...

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Why Is My Budget Not Spending On Google Ads?

You worked hard on a strategy for Google Ads and now you are so excited to test it out. You thought you have all of your ducks in a row......

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Everything You Need To Know About How The New iOS 14 Update Has Affected Google Marketing

I’m sure by this point you’ve heard rumblings about the new iOS 14 update and how it might affect digital marketing. If you are in the world of digital marketing,...

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The 4 Kinds Of Keyword Matching Offered By Google Ads

What started as a simple fix for too many websites for people to remember turned into the most important website in the history of the internet… If you haven’t guessed...

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Audit your Google Ads Account in 7 Easy Steps

There are a million switches to flip, keywords to overthink, bidding strategies to consider, schedules to set and create in order to make your Google Ads work at an optimum...

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Importing Audiences From The Google Analytics Audience Gallery

Audience creation and management is an artform with a million different adjustments and considerations to juggle. It takes finesse and a very detailed oriented approach to nail the audience for...

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Why Should I Pick Location Targeting When I Already Picked Country Of Sale?

You’re workin’. You’re cruisin’. You’ve set up the product feed in the merchant center. Now you’ve moved on to creating some ads in Google Shopping campaigns. You’ve heard all the...

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