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House of Spoils

House of Spoils is a gallery that supports the world’s most adventurous photographers by creating museum-quality framed fine art.

 

The Ask

House of Spoils came to us in need of an expanded digital ad strategy to drive online revenue growth.

 

The Solution

Facebook Ads: We conducted an in-depth creative audit of their previous ads to determine the top-performing ad types. Following this, we created a new ad strategy, utilizing top-performing creative and expanding targeting to new affinity, lookalike, and remarketing audiences.
Google Ads: We created an SEO-optimized product feed with relevant keywords to utilize through Google Smart Shopping ads. Our goal was to reach users searching for framed photography and wall art.
Pinterest Ads: Utilizing the product feed we created, we launched both remarketing and prospecting product catalog campaigns to reach the Pinterest-esque audience of interior design enthusiasts and those looking to spruce up their home.

The Results (October vs September)

6%
Average Revenue Growth
23%
Avg Monthly Facebook Advertising Impressions Growth
0.4X
Avg Monthly Return on Ad Spend Growth
10%
Total Order Growth

 

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