The most direct, the most personal, and the most difficult to execute. Getting someone to open their emails is like getting a child to eat their dinner, they know they need to do it, but the cartoons are playing in the other room.
An effective email marketing campaign requires a highly curated and specific approach to both content and copy. Everything from the subject line to the time it is sent plays a major role in whether the email gets opened. Pile on top of that, complete sending automation with lead generation campaigns and CRM tracking on the back end, and you have a complex ecosystem of emails that need constant management, monitoring, and strategy, that’s where we come in.