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Belts that do much more than just hold up your pants.

Arcade Belts was founded on the belief that belts could be designed to function better, last longer and be more comfortable. Developed from the ground up with materials that are built to go everywhere and anywhere, each Arcade belt provides a custom fit, sturdy hold and the right amount of flexibility to move with you.

 

The Ask

The brand wanted Slicedbread to establish digital advertising channels including Google Ads and Facebook Ads. They hired us to develop key advertising audiences + personas. We offered to create more granular marketing campaigns and compete advertising funnels for Google Ads and the Facebook platform.

 

The Solution

Facebook Ads: Create relevant audiences and external lookalike campaigns based on those audiences. Create interest based prospecting campaigns. Create internal conversions campaigns and build a dynamic advertising campaign that targeted all European countries. 

Google Ads: Slicedbread created Non-Branded as well as Branded campaigns. In addition we also created a Google smart shopping campaign and search remarketing audiences. 

 

The Results

3.0X
Lifetime Google Ads Return on Ad Spend
2.8X
Lifetime Facebook Ads Return on Ad Spend
1.48M
Facebook Impressions Served
1.62M
Google Ads Impressions Served

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