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The Ask

  • A Summary of the Brand: NewAir is a premier provider of custom built and luxury home appliances. From Air Conditioners to Wine Fridges, Coolers to Misting Fans, their product categories have something for nearly every part of the home. Since 2002, Newair has focused on providing quality products and great customer service, making them one of the most trusted names in the compact appliances industry.

  • A Summary of what the brand wanted from us/why hired Sb: Having focused primarily on remarketing ads in the past, NewAir came to Slicedbread to adopt a more aggressive growth strategy. Within just two months we were able to scale aggressively, doubling both ROAS and ad budget. 
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    The Solution

  • Facebook Ads: We set up a full funnel ad strategy for NewAir, focusing heavily on prospecting and finding new customers through both lookalike and affinity audiences. The ad creative promotes all products with a dynamic catalog campaign, as well as seasonal ad products  and standard ad creative to promote specific products and seasonal campaigns. 

  • Google Ads: We focused heavily on automated smart shopping campaigns to prospect new customers and drive revenue. Combined with branded search ads and prospecting display ads, NewAir’s conversion value on google ads increased by 167% in the first month, and ROAS increased by 36%.

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    The Results

    56%
    Month 1 Rev Increase: (May vs April 2021)
    21%
    Month 1 Conversion Rate Increase(May vs April 2021)
    6x
    Lifetime Google Ads ROAS
    5x
    Lifetime FB Ads ROAS

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