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FiltersWhy You Shouldn't Use Categories and Tags As Keywords in WordPress
In this article we will discuss the difference between keywords, meta tags, and tags in WordPress. What are meta keywords? Meta keywords are specific meta tags that look like this in the backend of a website: <meta name="keywords" content="submarines, yellow submarine, ocean, sea, navigation, transportation, sea travel, safety"> A long...
Continue ReadingThe State of Business During an Economic Downturn
The state of the stock market and overall economy is creating a lot of questions about the future of commerce over the next year. The following article will help to...
Continue ReadingSlicedbread has been named a 2022 Google Premier Partner
Slicedbread is part of a select group of Premier Partners in the Google Partners program, among the top 3% of agencies in the United States.
Continue ReadingOur Commitment to Supporting the Black Community
As a business owner, I am proud to employ people of all ideologies, creeds, colors, and backgrounds – A practice that myself, my partners, and our company are firmly committed to...
Continue ReadingHow To Create A Custom Label in Merchant Center
Getting the attention of online customers requires more than merely existing. Online shops need a smart digital marketing strategy. One useful option is to create customized labels for the products...
Continue ReadingWhat to Expect This Year From Google Ads
When it comes to online advertising, important changes come often. As you look forward to the rest of 2023, it's smart to prepare your online business for upcoming Google Ad...
Continue ReadingHow To Improve Low Ad Rank
This week we’re talking about all things ‘Ad Rank’. Curious about what it is and what it’s used for? You’re in the right place, so keep reading! What Is Ad...
Continue ReadingTroubleshooting Facebook Ad Campaigns
Setting up an ad campaign for the first time on Facebook is exciting, and delving into this stage of digital marketing can open up a whole new world of possibilities...
Continue ReadingExploring the Possibilities of Instagram Ads
Are you ready to take your business to the next level with a digital marketing strategy? Or maybe you’ve already dipped your toes into the water, but advertising on Instagram...
Continue ReadingThe Future of NFTs & Meta
Over the last few years, the world of NFTs has exploded. In fact, from 2020-2021, the trading of NFTs increased to more than $17 billion - that’s an increase of...
Continue ReadingSome Tips on Effective Writing
Effective writing can be quite a skill, but how do you write with simplicity, clarity, and authenticity? Here are some tips on how to write well. Do Your Research Before...
Continue ReadingWhat is Marketing Efficiency Ratio?
MER, or Marketing Efficiency Ratio, is a metric that many advertisers and businesses use to measure success. MER can help businesses better determine how an ad spend weighs against overall...
Continue ReadingUsing the User Explorer Report in GA4
This week we’re talking about a particular exploration report within Google Analytics 4 - the User Explorer report. This report is useful for drilling down information on visitors to your...
Continue ReadingWhy You Shouldn't Use Categories and Tags As Keywords in WordPress
In this article we will discuss the difference between keywords, meta tags, and tags in WordPress. What are meta keywords? Meta keywords are specific meta tags that look like this...
Continue ReadingNavigating WordPress Taxonomy: A Guide to Categories over Tags
WordPress is a popular open-source content management system (CMS) that allows users to create and manage websites easily. It is one of the most widely used website-building platforms on the...
Continue ReadingReviewing “The Economist” SEO Part 1
In this week’s blog we’ll be reviewing a well known website called “The Economist” in order to talk about Search Engine Optimization and its important role in the ultimate success...
Continue ReadingA Pitfall in Klaviyo’s Default Google Analytics Tracking Code
If you’re here, then you probably already know what Klaviyo can do for your’s or your client’s business. However, if you’ve never heard of Klavio and clicked here to find...
Continue ReadingHow to Add a Link Into Shopify Schema Info
The look and organization of an online shop is an important aspect of having a successful business. Shopify has developed "Theme Editor" to provide a simple way for store owners...
Continue ReadingThe Challenges Of Testing Shopify Stores
You've created the best online store for your business – at least that was your intention. Now you need to have a Quality Assurance (QA) tester examine if your site...
Continue ReadingShopify Collection Storefront Filtering
The user experience on many Shopify stores has been made simpler and more effective through the introduction of the filtering feature, which allows users to quickly narrow down the products...
Continue ReadingIncrease Sales with an "Upsell" Product Block
Making an online sale isn't as easy as it sounds. You have to market properly to attract customers to your site, build a user-friendly online shop and have a product...
Continue ReadingOnline Store 2.0 Changes For Theme Kit/CLI
Shopify's recent Online Store 2.0 upgrade is like a gorgeous gift box triple sealed with duct tape. While it has desirable features that will benefit your business, it also takes...
Continue ReadingShopify Functions Replaces Shopify Scripts
Shopify Scripts is a free tool that can customize discounts in a customer's cart. Unfortunately, Shopify recently announced that support for Shopify Scripts is ending on August 13, 2024 and...
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