Our Daily Bread
FiltersSearch Engine Optimization
Screaming Frog’s Text Ratio for Content Analysis
Screaming Frog is a staple tool in the arsenal of SEO professionals. This platform provides a wealth of page metrics that can be utilized in diverse ways. Among these metrics is the "Text Ratio," which offers insights into the textual content of web pages. Understanding and harnessing this metric can...
Continue ReadingWhy You Shouldn't Use Categories and Tags As Keywords in WordPress
In this article we will discuss the difference between keywords, meta tags, and tags in WordPress. What are meta keywords? Meta keywords are specific meta tags that look like this...
Continue ReadingReviewing “The Economist” SEO Part 1
In this week’s blog we’ll be reviewing a well known website called “The Economist” in order to talk about Search Engine Optimization and its important role in the ultimate success...
Continue ReadingGuide to Keyword Research
If you’re well-versed in best practices for SEO, you know that the proper use of keywords is pivotal for the ultimate success of your website. Why? Because keywords are directly...
Continue ReadingReclaiming Links for SEO
When it comes to the value that your website holds on the internet, it all comes down to ‘link juice’. And if you’re scratching your head, wondering what “juice” has...
Continue ReadingDuplicate Content & SEO
Let’s talk about duplicate content. While it may seem like a fairly harmless digital marketing error, the reality is: having the same content available on multiple pages within your own...
Continue ReadingRefreshing Old Blog Content
Offering blog content on your website is a great way to engage customers, and become a trusted source of information in your field of expertise. But did you know that...
Continue ReadingAll About H1 Tags for SEO
This week’s blog is all about H1 tags. Stay tuned as we unpack what they are and how to use them. We’ll also offer some examples of both good and...
Continue ReadingOptimizing Landing Pages
Interested in leveling up your website, increasing organic traffic, and attracting more potential customers? It’s time to think about optimizing your landing pages. That’s right - creating effective landing pages...
Continue ReadingDirectional Bidding 101
Look, I get it. You want control. You want to do it your way. You want to be in the system, fine tuning and optimizing to your heart’s desire. You...
Continue ReadingHow to Change Your Domain Name … AND Keep Your Page Rankings
Storytime, ready? One of our clients had some legal troubles with its brand name in the EU. They needed help transitioning to a new brand name, which would involve a...
Continue ReadingHow to Use Google Keyword Planner
Google's Keyword Planner is a free keyword research tool that businesses can use to discover new keyword ideas, along with their monthly search volumes - handy when it comes to...
Continue ReadingSubmitted URL not found (404) Error in Google Search Console
Earlier this year, we explained how to find 404 pages in Google Analytics. But just because there are no 404 pageviews in Google Analytics, does not mean your site is...
Continue ReadingShowing a Bounce Rate and Page Speed Correlation In Google Analytics
The internet can be a confusing place. You’ve got something called your bounce rate, which despite sounding like something kids would brag about, is actually a number you want to...
Continue ReadingHow to Generate Content Ideas
Content is king. And almost every eCommerce site out there has a blog. You’re reading one right now! As matter of fact, even you, as an eCommerce store owner might...
Continue Reading404 Error Pages and How to Hunt Them Down Using Google Analytics
While looking at the list of client pages Google had in its index, I noticed the URL of a page that I knew no longer existed. Our main goal as...
Continue Reading
We Are Slicedbread.