Coracao Confections

Coracao Chocolate creates delicious chocolates made with real, organic ingredients that leave you feeling great long after eating them. They believe that sustainable sourcing is incredibly important, which is why their cacao farmers are paid Fair Trade wages or above.

Ask
Solution
Results
Development

The Ask.

Coracao Chocolate came to us in need of an expanded digital ad strategy to drive online revenue growth during the holiday seasons. With results better than they expected, we now run ads for them year-round.

The Solution.

After seeing the potential for growth from previous holiday ad efforts we increased ad budget heavily with a focus on our remarking audience bringing us these strong results.

The Results.

3.74X

Paid Social Return on Ad Spend

149.41%

Increase in Impressions

+398%

Conversion Growth From Paid Social Ad Spend of $8,670.48

+348%

Paid Social Conversion Value Growth

Services

Development
Google Ads
Meta Advertising

Platforms

Development

Coracao wanted to build a feature on their site that offered their customers customizable chocolate boxes with the ability to choose different flavors, in different quantities, and varying prices and promotions. Within a Shopify platform, this does present some challenges, but we were able to build this feature that allowed them to truly accept customizable orders without the need for clunky apps.

Selectable Box Sizes
Coracao needed restrictions to ensure they can fulfill custom box orders sustainably, just like their chocolates. Their Build A Box feature comes equipped with three box sizes, set to require their customers to choose between 8, 16, and 20 piece chocolate boxes, all at the tips of their fingers.
Hover-Over Variant Details
Each flavor serves as a separate variant within the Product's configuration. Within each variant is the ability to provide short snippets of added detail to better educate customers on what each flavor contains. While seemingly requiring a lot of excess engineering to maintain, these are details Coracao can easily change at any time with no development knowledge required.
Live, Dynamically Calculated Boxes
As flavors are added to any box size, quantity, price, and discounts are all automatically being calculated in real time to give the customer a clear picture of what they are getting. Best of all, this also requires no programming knowledge to update at any point. New flavors are regularly added with new details that reflect on the customer-facing side right away.
Cleanly Organized Cart Summaries
While there are a number of ways that a custom built box could be engineered, it's sometimes challenging to ensure that the entire user flow is streamlined and seamless. In this case, we left no stone unturned; Down to the cart itself. Flavors are neatly organized and listed out to provide the customer a clear picture of what they are getting and knowing that their boxes will come fully assembled with everything they asked for.