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FiltersImporting Audiences from the Google Analytics Audience Gallery
Audience creation and management is an artform. It takes finesse and a very detailed oriented approach to nail the audience and thus run a successful google ads account. At the end of the day, who you target and engage with dictates your revenue, so you better choose wisely. A lot...
Continue ReadingCreating a YouTube Placement Campaign Might be Your Vibe
If you're like me, then you’re a laid back person who just wants to expand his top-level engagement with prospective customers through highly granular, content specific targeting modalities. Right? Right....
Continue ReadingRemarketing: Creating Custom Audiences Based on Engagement
As hard as it may seem to attract new users to your brand, it is nice to remember that you already have users who are engaging with your brand or...
Continue ReadingGoogle's Recommendations & Optimization Scores
If you’re like me, then your Google ads accounts, even the best performing, are full of suggestions from google. The recommendations tab is where to view these. Types of recommendations...
Continue ReadingFacebook Ad Optimization: Where to Start? At the Beginning!
The timeless question… a question that has been asked since the dawn of time… since the cavemen began to sell apples from the tree. Are my Facebook ads converting, and...
Continue Reading3 Facebook Targeting Options That You Need to Double Down On
As the great data scientist Spiderman once postulated, “With great data, comes great responsibility.” It was in the deleted scenes, don’t worry about it… and boy did Spiderman know what...
Continue ReadingFacebook vs. Google Analytics: Where to Look at for Attribution?
You’re running ads on Facebook (let us do it for you!), you’re running ads on Google (yep, we do that, too), you’ve got some ads maybe on Spotify and Pandora...
Continue ReadingImporting Audiences from the Google Analytics Audience Gallery
Audience creation and management is an artform. It takes finesse and a very detailed oriented approach to nail the audience and thus run a successful google ads account. At the...
Continue ReadingWebsite Health: A Quick Way to Assess If Your Site Has Duplicate Content.
You only have so much time to capture a user’s attention when they are on your site, so every bit of your website real estate is crucially important. Duplicating information...
Continue ReadingPicking The Most Effective Primary Keyword for a Landing Page
As you may well know when it comes to the language of SEO each landing page on your site has a Title tag and a Meta Description tag. If you...
Continue ReadingA Pitfall in Klaviyo’s Default Google Analytics Tracking Code
If you’re here, then you probably already know what Klaviyo can do for your’s or your client’s business. However, if you’ve never heard of Klavio and clicked here to find...
Continue ReadingAutomatically Open the First Available Variant Using Liquid and jQuery
What is an online store if you can’t have multiple options of every item. What are you only going to sell shirts in one color, shoes in one size, and...
Continue ReadingParsing Query String Parameters in Shopify
While Shopify is a very powerful tool for eCommerce businesses to showcase their products and customize their website to suit their specific needs, when it comes to the nitty gritty...
Continue ReadingBlack Friday and Cyber Monday Survival Guide for Shopify Store Owners
Unless you’ve been living under a rock, Black Friday and Cyber Monday are obviously major shopping holidays here in the United States. For some of us, it’s an exciting time,...
Continue ReadingGet Aligned: Center Aligned Columns, That Is
You just never know what you or the client will need. Just when you thought your completely custom design was spot on and perfectly in line with the designs laid...
Continue ReadingResponsive Aspect Ratio Boxes
Screens... they come in all shapes and sizes! We can view and stream content on anything from a cell phone, to television, to HD projector, and so much in between....
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