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How to Change Your Domain Name … AND Keep Your Page Rankings

Storytime, ready? One of our clients had some legal troubles with its brand name in the EU. They needed help transitioning to a new brand name, which would involve a change of website address (domain). Still, they didn’t want to lose the SEO value they had generated with their previous...

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announcements

Our Commitment to Supporting the Black Community

As a business owner, I am proud to employ people of all ideologies, creeds, colors, and backgrounds – A practice that myself, my partners, and our company are firmly committed to...

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google ads

Slicedbread Compass Course

Welcome to the new frontier of eCommerce, the Google Smart Shopping campaigns. You thought online shopping was easy already? A quick search query in Google and a few clicks later...

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Monetize Your Popularity With Google AdSense

You’ve worked really hard on your content. You’ve made all the right moves. You’ve made some good investments. You’ve stayed up countless nights making sure your content generates the highest...

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Control Your Budget And Block Unwanted Apps From Displaying Your Google Display Ads

Google Display ads are an incredible way to get your product front and center in a visual way with exactly the customers that are looking for it. Rather than just...

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Sponsored Posts In Groups Are The New Rage

While Facebook groups have been an important part of the platform since Facebook was just a fun place we visited occasionally. They have recently exploded in popularity as Facebook began...

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Facebook's Product Catalog Sales - When & How To Use It

Have you ever looked at an item of clothing on some website and then within minutes been bombarded with ads regarding that specific item or many similar ones? If you...

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Campaign Budget Optimisation on Facebook. Yea or Nay?

After announcing in February that Campaign Budget Optimisation (in short CBO) will be mandatory, Facebook has now pushed back on the mandate and it is no longer mandatory. The decision...

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Latest in
digital strategy

Digging Deeper Into The Components Of The Google Quality Score

In our previous articles we saw the importance of quality score in Ad rank equation, together with cost per click bid (ad rank = CPC bid x quality score) this...

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ROAS Too Good to Be True? Identifying Over-Attribution

Are you seeing positive numbers from your paid advertising efforts, but no correlation between that advertising and topline revenue? You are probably experiencing over-attribution. The Facebook Ads and Google Ads...

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A Peak at Our Process: Women's Fashion

From Zero to 6 Million Every once in a while, we run into the perfect storm of brand, creative, opportunity. In this case, this women’s fashion brand came to us...

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How to Change Your Domain Name … AND Keep Your Page Rankings

SEO

Storytime, ready? One of our clients had some legal troubles with its brand name in the EU. They needed help transitioning to a new brand name, which would involve a...

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How to Use Google Keyword Planner

Google's Keyword Planner is a free keyword research tool that businesses can use to discover new keyword ideas, along with their monthly search volumes - handy when it comes to...

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Submitted URL not found (404) Error in Google Search Console

Earlier this year, we explained how to find 404 pages in Google Analytics. But just because there are no 404 pageviews in Google Analytics, does not mean your site is...

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email marketing

A Pitfall in Klaviyo’s Default Google Analytics Tracking Code

If you’re here, then you probably already know what Klaviyo can do for your’s or your client’s business. However, if you’ve never heard of Klavio and clicked here to find...

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shopify

Leveraging The Power Of Alternate Layouts In Shopify

I suspect a lot of Shopify developers are like me and spend so much time daily working on template, section, and snippet files that it is easy to overlook the...

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Changing Your Collection Header Image Depending On The Tag

Header images are often used on Collection pages in Shopify as a bit of a preview of what is to come. Your collection page is often overlooked as far as...

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How To Get Around Shopify's 50 Product Limit In Collections

Although Shopify is an incredible resource for eCommerce, Shopify intentionally limits the number of products you can access in the collection object to 50 per page. In other words, the...

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web development

PhpStorm EAP Evaluation Expired In Ubuntu? The 30 Minutes Limitation Is Still There After The New Install? WHAT?

Are you a developer? I assume you are, in fact I’m pretty certain, since nobody else would have clicked an article with the title above unless they were looking for...

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Improve Your Page Load Times With A Snippet Of Critical CSS

  Speed, it’s everything!  Restaurants brag about their speed of delivery, computer companies brag about their speed of processing, and staffing firms brag about their speed of placements. We live...

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Your Site's Instagram Feed Will Very Likely Stop Working Soon

UPDATE: According to an update from February 20, 2020, Instagram's legacy API has postponed its deprecation from March 2nd, 2020 to June 29, 2020. This will provide third-parties more time to...

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