Optimizing Google Display Ad Campaigns
The Google Display Network helps advertisers reach potential customers while they browse millions of websites, apps, such as YouTube and Gmail. By adding targeting signals to your campaign you can find audiences that align with your specific goals. Display can help identify new customers or engage existing customers using audience...
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The State of Business During an Economic Downturn
The state of the stock market and overall economy is creating a lot of questions about the future of commerce over the next year. The following article will help to...
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Slicedbread has been named a 2022 Google Premier Partner
Slicedbread is part of a select group of Premier Partners in the Google Partners program, among the top 3% of agencies in the United States.Â
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Our Commitment to Supporting the Black Community
As a business owner, I am proud to employ people of all ideologies, creeds, colors, and backgrounds – A practice that myself, my partners, and our company are firmly committed to...
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Optimizing Google Display Ad Campaigns
The Google Display Network helps advertisers reach potential customers while they browse millions of websites, apps, such as YouTube and Gmail. By adding targeting signals to your campaign you can...
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Maximizing Your Google Ads Investment
Making the most of every advertising dollar is crucial for businesses using Google Ads. Here are expert strategies to help improve campaign effectiveness and drive better results. 1. Set Clear...
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Advertisement Creative Quality
Creative quality has become a critical driver of advertising success. Research from NCS shows that creative execution accounts for nearly half (49%) of the overall sales impact of campaigns. At...
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Facebook Ad Placements
Facebook offers a wide range of ad placements across its network of apps and websites, giving you more opportunities to reach your target audience. It’s important to ensure your ads...
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Advantage + Creative Pros and Cons
Learn how to make your ads stand out with Meta's Advantage+ creative enhancements. When you turn on Advantage+ creative in Meta Ads Manager and Meta Business Suite, your images and...
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Our Approach to AI for Digital Marketing
As everyone continues to hear again and again, AI is moving at an incredibly rapid pace. The breakneck speed of innovation in the AI space is changing the way that...
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The Ultimate Guide to Social Media Marketing: Strategies, Tips, and Best Practices
In today's digital age, social media has become an indispensable tool for businesses and marketers. With billions of users across various platforms, it offers a vast landscape for connecting with...
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How To Quality Check Your Product Feed
Having a high-quality data feed is essential. Here are some tips to double-check your feed: After optimizing the product feed, you need to download the output in .CSV file. Import...
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TikTok Best Practices for Advertisers
TikTok has become one of the most powerful platforms for brands to connect with audiences, especially Gen Z and Millennials. With its algorithm-driven content discovery and emphasis on creativity, TikTok...
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Technical SEO: Click Depth
Optimizing your site’s structure isn’t just about good design — it’s about making sure search engines and users can easily find your most important pages. One of the most overlooked...
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Monitoring HTTP Status Codes with Screaming Frog
In the SEO world every detail matters, especially HTTP status codes, which significantly impact your website’s success and visibility. Here’s why these codes are important for search engine optimization: Crawlability...
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How Fixing Redirect Chains Increases Crawl Efficiency
Redirect chains are one of those hidden SEO issues that many site owners overlook. At first glance, they don’t seem like a big deal– after all, users will still eventually...
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A Pitfall in Klaviyo’s Default Google Analytics Tracking Code
If you’re here, then you probably already know what Klaviyo can do for yours or your client’s business. However, if you’ve never heard of Klavio and clicked here to find...
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Augmented Reality - Near Future in Shopify?
Introduction The basic principle of augmented reality is to analyze your current environment in order to project images or objects onto it. Furthermore, AR is intended to improve your real-life...
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Using Liquid code in SASS
As we discussed in our recent article, Shopify has now deprecated the use of SASS files inside themes. This presents a few challenges that all Shopify developers are finding their...
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What To Do When The Variant Received from Shopify is Null?
Who doesn’t like having a Shopify store with all the products in all variants and colors in stock, ready to be shipped to the clients? We all know this is...
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How to Add Localization & Translation to Your Shopify Store
It’s true that large parts of the world speak English and are comfortable with viewing Shopify stores in English despite it not being their native language. However, research shows that...
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How to Create an Automation Script in Python
Setting Up the Environment Before writing an automation script, you need to set up a proper environment. Install Python (if you haven’t already) and use virtualenv to isolate your projects...
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Why You Should Use Python for Automation
Python has become one of the most versatile tools in the IT industry. Today, we want to focus on one of its most potent applications—automating workflows with Python. Why Use...
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