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FiltersROAS Too Good to Be True? Identifying Over-Attribution
Are you seeing positive numbers from your paid advertising efforts, but no correlation between that advertising and topline revenue? You are probably experiencing over-attribution. The Facebook Ads and Google Ads platforms generally work in a vacuum and are apt to over attributing revenue dollars. This is because these platforms are...
Continue ReadingOur Commitment to Supporting the Black Community
As a business owner, I am proud to employ people of all ideologies, creeds, colors, and backgrounds – A practice that myself, my partners, and our company are firmly committed to...
Continue ReadingAvoiding The Major Pitfalls In Google Shopping Campaigns
Google shopping is the greatest thing since… well online shopping. It was an inevitable next step for Google, and why not? Take a feed of the products from all of...
Continue ReadingCreating a YouTube Placement Campaign Might be Your Vibe
If you're like me, then you’re a laid back person who just wants to expand his top-level engagement with prospective customers through highly granular, content specific targeting modalities. Right? Right....
Continue ReadingRemarketing: Creating Custom Audiences Based on Engagement
As hard as it may seem to attract new users to your brand, it is nice to remember that you already have users who are engaging with your brand or...
Continue ReadingInstagram Stories Multi-Card Carousel Ads Best Practice
A quick note on best practice for Instagram Stories Multi-Card Carousel ads. Our team has found that Instagram Stories ads with multiple cards (ie. Native Stories Carousel) have performed much...
Continue ReadingIs it Time to Switch Agencies?
Is it really time for you to start looking for a new agency? Maybe, but you need to look for the right signs to determine if it is time for...
Continue ReadingFacebook Ad Optimization: Where to Start? At the Beginning!
The timeless question… a question that has been asked since the dawn of time… since the cavemen began to sell apples from the tree. Are my Facebook ads converting, and...
Continue ReadingROAS Too Good to Be True? Identifying Over-Attribution
Are you seeing positive numbers from your paid advertising efforts, but no correlation between that advertising and topline revenue? You are probably experiencing over-attribution. The Facebook Ads and Google Ads...
Continue ReadingA Peak at Our Process: Women's Fashion
From Zero to 6 Million Every once in a while, we run into the perfect storm of brand, creative, opportunity. In this case, this women’s fashion brand came to us...
Continue ReadingGetting Started with TikTok Advertising
Getting Started on TikTok TikTok is the fastest growing social media platform in the world. According to the Verge, TikTok reached 2 billion downloads as of April 29, 2020. With...
Continue Reading8 Reasons for High Bounce Rate in Google Analytics
One of the most misleading Google Analytics metrics surrounding your website is the bounce rate. Leave it up to the internet to take a fun word like “bounce”... a word...
Continue ReadingTackling Technical SEO Issues
As most digital marketers know, technical SEO is one of the essential pillars of any search optimization strategy. However, with one of the latest of Google’s Search Algorithm updates, technical...
Continue ReadingImporting Audiences from the Google Analytics Audience Gallery
Audience creation and management is an artform. It takes finesse and a very detailed oriented approach to nail the audience and thus run a successful google ads account. At the...
Continue ReadingA Pitfall in Klaviyo’s Default Google Analytics Tracking Code
If you’re here, then you probably already know what Klaviyo can do for your’s or your client’s business. However, if you’ve never heard of Klavio and clicked here to find...
Continue ReadingHow To Add A Link Towards The First Collection That Contains A Product
Sometimes, if you take enough turns, you forget the way back. That’s true for both exploring nature and exploring websites. The best bet to find your way back is the...
Continue ReadingAutomatically Open the First Available Variant Using Liquid and jQuery
What is an online store if you can’t have multiple options of every item. What are you only going to sell shirts in one color, shoes in one size, and...
Continue ReadingParsing Query String Parameters in Shopify
While Shopify is a very powerful tool for eCommerce businesses to showcase their products and customize their website to suit their specific needs, when it comes to the nitty gritty...
Continue ReadingYour Site's Instagram Feed Will Very Likely Stop Working Soon
UPDATE: According to an update from February 20, 2020, Instagram's legacy API has postponed its deprecation from March 2nd, 2020 to June 29, 2020. This will provide third-parties more time to...
Continue ReadingGet Aligned: Center Aligned Columns, That Is
You just never know what you or the client will need. Just when you thought your completely custom design was spot on and perfectly in line with the designs laid...
Continue ReadingResponsive Aspect Ratio Boxes
Screens... they come in all shapes and sizes! We can view and stream content on anything from a cell phone, to television, to HD projector, and so much in between....
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