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FiltersSupercharge Your YouTube Video Load Times With The Lite YouTube Embed Plugin
Almost all websites out there these days feature YouTube videos embedded on the page. If you don’t, get with the program! It’s 2020! if you do, read on, this is for you! While embedding YouTube videos is a great way to add a dynamic edge to your content and showcase...
Continue ReadingOur Commitment to Supporting the Black Community
As a business owner, I am proud to employ people of all ideologies, creeds, colors, and backgrounds – A practice that myself, my partners, and our company are firmly committed to...
Continue ReadingEverything You Need To Know About How The New iOS 14 Update Has Affected Google Marketing
I’m sure by this point you’ve heard rumblings about the new iOS 14 update and how it might affect digital marketing. If you are in the world of digital marketing,...
Continue ReadingThe 4 Kinds Of Keyword Matching Offered By Google Ads
What started as a simple fix for too many websites for people to remember turned into the most important website in the history of the internet… If you haven’t guessed...
Continue ReadingAudit your Google Ads Account in 7 Easy Steps
There are a million switches to flip, keywords to overthink, bidding strategies to consider, schedules to set and create in order to make your Google Ads work at an optimum...
Continue ReadingBoost Post vs. Create Ad: A Small But Important Difference
You’ve created a Facebook page for your business, you’ve spent the tedious hours fine tuning all of the copy and creative, and you’re excited to get in touch with your...
Continue ReadingMake Your Brand Facebook Official By Creating A Business Page
Did you know 2.4 billion people use Facebook, monthly? If that is not a clear and powerful reason for you to start showcasing your products and services to larger audiences,...
Continue ReadingMore Is Not Always Better: The New Limit on Facebook Ads - Explained
I’m sure I’m not the first person to tell you that just because you have a big quantity, doesn’t mean you have more quality. In the same vain, more ad...
Continue ReadingHow To Stop Those Pesky Ads On YouTube
Look, I’ll be honest, Google has made this very difficult to do. There are not many ways to do this, and none of them are perfect. I have to admit....
Continue ReadingWhat’s With All Of These YouTube Ads?
You know what I miss? The good ‘ole days when you could pay a couple bucks for an app, and then you got the whole app, not just 15% of...
Continue ReadingDigging Deeper Into The Components Of The Google Quality Score
In our previous articles we saw the importance of quality score in Ad rank equation, together with cost per click bid (ad rank = CPC bid x quality score) this...
Continue ReadingDirectional Bidding 101
Look, I get it. You want control. You want to do it your way. You want to be in the system, fine tuning and optimizing to your heart’s desire. You...
Continue ReadingHow to Change Your Domain Name … AND Keep Your Page Rankings
Storytime, ready? One of our clients had some legal troubles with its brand name in the EU. They needed help transitioning to a new brand name, which would involve a...
Continue ReadingHow to Use Google Keyword Planner
Google's Keyword Planner is a free keyword research tool that businesses can use to discover new keyword ideas, along with their monthly search volumes - handy when it comes to...
Continue ReadingA Pitfall in Klaviyo’s Default Google Analytics Tracking Code
If you’re here, then you probably already know what Klaviyo can do for your’s or your client’s business. However, if you’ve never heard of Klavio and clicked here to find...
Continue ReadingIntegrating A Responsive Page for Youtube Videos in Shopify
While it is commonly known that a picture is worth 1,000 words, a video has 24 pictures every second, so to count how many words a video is worth is...
Continue ReadingOptimize Your Images In Shopify Themes For Better Performance
Load times are important, no way around that fact. People are surfing on their phones, on computers, on WiFi hotspots, so in the unbelievably fast-paced world of online browsing, even...
Continue ReadingOrdering Your Shopify Product Collections By Size Tags
Filters are everything! Whether you are shopping the sale section of your favorite online brand for some new jeans and only want to see your size, or looking at analytics...
Continue ReadingSupercharge Your YouTube Video Load Times With The Lite YouTube Embed Plugin
Almost all websites out there these days feature YouTube videos embedded on the page. If you don’t, get with the program! It’s 2020! if you do, read on, this is...
Continue ReadingDealing with FOUC (Flash of Unstyled Content)
Let’s do a little visualization… You’re browsing the web, perhaps looking for your next big vacation. You’re looking through various websites and eventually you click on one that seems to...
Continue ReadingChanging The Variant On A Thumbnail Click in Shopify Venture Theme
If your Shopify store has the Venture theme active, which is a very common theme for Shopify, the product page image area consists of an image thumbnails slider that appears...
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