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Reviewing “The Economist” SEO Part 1

In this week’s blog we’ll be reviewing a well known website called “The Economist” in order to talk about Search Engine Optimization and its important role in the ultimate success of your business or brand.  Stay tuned as we discuss how The Economist utilizes images, alt attributes, and filenames, to...

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Latest in
announcements

The State of Business During an Economic Downturn

The state of the stock market and overall economy is creating a lot of questions about the future of commerce over the next year. The following article will help to...

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Slicedbread has been named a 2022 Google Premier Partner

Slicedbread is part of a select group of Premier Partners in the Google Partners program, among the top 3% of agencies in the United States. 

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Our Commitment to Supporting the Black Community

As a business owner, I am proud to employ people of all ideologies, creeds, colors, and backgrounds – A practice that myself, my partners, and our company are firmly committed to...

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Latest in
google ads

How To Create A Custom Label in Merchant Center

Getting the attention of online customers requires more than merely existing. Online shops need a smart digital marketing strategy. One useful option is to create customized labels for the products...

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What to Expect This Year From Google Ads

When it comes to online advertising, important changes come often. As you look forward to the rest of 2023, it's smart to prepare your online business for upcoming Google Ad...

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How To Improve Low Ad Rank

This week we’re talking about all things ‘Ad Rank’. Curious about what it is and what it’s used for? You’re in the right place, so keep reading! What Is Ad...

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Troubleshooting Facebook Ad Campaigns

Setting up an ad campaign for the first time on Facebook is exciting, and delving into this stage of digital marketing can open up a whole new world of possibilities...

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Exploring the Possibilities of Instagram Ads

Are you ready to take your business to the next level with a digital marketing strategy? Or maybe you’ve already dipped your toes into the water, but advertising on Instagram...

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The Future of NFTs & Meta

Over the last few years, the world of NFTs has exploded. In fact, from 2020-2021, the trading of NFTs increased to more than $17 billion - that’s an increase of...

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Latest in
digital strategy

What is Marketing Efficiency Ratio?

MER, or Marketing Efficiency Ratio, is a metric that many advertisers and businesses use to measure success. MER can help businesses better determine how an ad spend weighs against overall...

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Using the User Explorer Report in GA4

This week we’re talking about a particular exploration report within Google Analytics 4  - the User Explorer report.  This report is useful for drilling down information on visitors to your...

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Project Managers: How To Avoid Workplace Burnout

Ensuring the success of a project is no longer about pushing employees to suffer through long painful hours. Research has shown that it's more important for project managers to focus...

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Reviewing “The Economist” SEO Part 1

SEO

In this week’s blog we’ll be reviewing a well known website called “The Economist” in order to talk about Search Engine Optimization and its important role in the ultimate success...

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Exclude Internal Traffic IP Address in GA4

Imagine having an e-commerce website through which your company sells its products, and a substantial workforce regularly interacts with the site as part of their roles. At the end of...

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Guide to Keyword Research

SEO

If you’re well-versed in best practices for SEO, you know that the proper use of keywords is pivotal for the ultimate success of your website. Why? Because keywords are directly...

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email marketing

A Pitfall in Klaviyo’s Default Google Analytics Tracking Code

If you’re here, then you probably already know what Klaviyo can do for your’s or your client’s business. However, if you’ve never heard of Klavio and clicked here to find...

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shopify

How to Add a Link Into Shopify Schema Info

The look and organization of an online shop is an important aspect of having a successful business. Shopify has developed "Theme Editor" to provide a simple way for store owners...

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The Challenges Of Testing Shopify Stores

You've created the best online store for your business – at least that was your intention. Now you need to have a Quality Assurance (QA) tester examine if your site...

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Shopify Collection Storefront Filtering

The user experience on many Shopify stores has been made simpler and more effective through the introduction of the filtering feature, which allows users to quickly narrow down the products...

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Latest in
web development

Increase Sales with an "Upsell" Product Block

Making an online sale isn't as easy as it sounds. You have to market properly to attract customers to your site, build a user-friendly online shop and have a product...

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Online Store 2.0 Changes For Theme Kit/CLI

Shopify's recent Online Store 2.0 upgrade is like a gorgeous gift box triple sealed with duct tape. While it has desirable features that will benefit your business, it also takes...

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Shopify Functions Replaces Shopify Scripts

Shopify Scripts is a free tool that can customize discounts in a customer's cart. Unfortunately, Shopify recently announced that support for Shopify Scripts is ending on August 13, 2024 and...

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