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FiltersIs “The Best In Town” The Best Slogan?
“The Best In Town” is a long-standing part of marketing culture. Everyone has seen it, and it is used widely and frequently. Still, is it the “best” expression? What is the problem with saying you’re business is the best in town? If there are 50 restaurants in a town, probably...
Continue ReadingThe State of Business During an Economic Downturn
The state of the stock market and overall economy is creating a lot of questions about the future of commerce over the next year. The following article will help to...
Continue ReadingSlicedbread has been named a 2022 Google Premier Partner
Slicedbread is part of a select group of Premier Partners in the Google Partners program, among the top 3% of agencies in the United States.
Continue ReadingOur Commitment to Supporting the Black Community
As a business owner, I am proud to employ people of all ideologies, creeds, colors, and backgrounds – A practice that myself, my partners, and our company are firmly committed to...
Continue ReadingPMax Campaign Optimization
Google's campaign type, Performance Max, leverages Google AI to boost conversions and value by optimizing bidding, targeting, creatives, and attribution. It's built to achieve a variety of marketing goals across...
Continue ReadingAbout Google Merchant Center
Google Merchant Center is a no-cost tool that enables millions of shoppers on Google to discover, explore, and purchase your products. By using a Merchant Center account, you can upload...
Continue ReadingUsing Google App Campaigns
A Google Ads app campaign is an automated campaign type designed to drive both app installations (commonly referred to as "installs") and in-app conversion actions. As an app advertiser, your...
Continue ReadingMeta News and Updates
Here are some of the latest Meta updates: Introducing Meta's Video Catalog Ads Meta has announced several new artificial intelligence (AI)-powered tools and ad formats to help retailers and advertisers...
Continue ReadingWhich KPI’s Matter When Advertising On Facebook
These days, most businesses use Facebook for online proof and for engaging with their customers. According to statistica, Facebook users in the United States of America are the second largest...
Continue ReadingDefault Setups to be Aware of When Building a Campaign on Meta
So you’re ready to set your first campaign on Meta– awesome. Here are some tips to help you avoid common mistakes that can change your ad's intended message and impact. ...
Continue Reading7 Strategies For E-Commerce Success
Let’s explore proven strategies to boost your e-commerce sales. If you're running an online store, you know how competitive it can be, but fear not! We've got some tricks up...
Continue ReadingIntroduction to Demand Gen Campaigns
Introduction: Google and YouTube’s new AI-powered solutions are an improvement to previous discovery ads. This new feature uses AI intelligence to bring your top-performing image and video assets together in...
Continue ReadingGetting The Most Out Of Data Feed Management Tools
Customizing product titles: Using a feed management tool allows you to create a customized title format. For Google, the character limit for titles is 150, and for Facebook, the character limit...
Continue ReadingIs “The Best In Town” The Best Slogan?
“The Best In Town” is a long-standing part of marketing culture. Everyone has seen it, and it is used widely and frequently. Still, is it the “best” expression? What is...
Continue ReadingA (Mostly) Ignored Criteria for Sorting Items in E-Commerce
A lot of online stores use best sales as a top criterion for sorting: https://www.amazon.com/gp/bestsellers/electronics/565108ref_=Oct_obs_S&pd_d_w=UfZdh&pf_rd_p=c4f91ca9-cb41-4f37-93039f57e6d18b1e&pf_rd_r=J2J6VQV82SW58K1M04PH&pd_rd_r=06c57a6ec96b-4112-b642-abb69ba1ff51&pd_rd_wg=Ghu3x https://www.bestbuy.com/site/laptop-computers/all-laptops/pcmcat138500050001.c?id=pcmcat138500050001&intl=nosplash Yet, there is also a second criterion: the store's editorial decision. Even the big...
Continue ReadingScrolling vs. Clicking
When it comes to navigating a website, there are two main ways to do it: by scrolling, or by clicking. But how do we know which is more useful, a...
Continue ReadingA Pitfall in Klaviyo’s Default Google Analytics Tracking Code
If you’re here, then you probably already know what Klaviyo can do for your’s or your client’s business. However, if you’ve never heard of Klavio and clicked here to find...
Continue ReadingThe Role of A/B Testing in Shopify Development: Strategies for Optimization
In the fast-paced world of e-commerce, staying ahead of the curve requires continuous optimization and refinement. A/B testing, also known as split testing, plays a crucial role in Shopify development...
Continue ReadingHow to Add a Link Into Shopify Schema Info
The look and organization of an online shop is an important aspect of having a successful business. Shopify has developed "Theme Editor" to provide a simple way for store owners...
Continue ReadingThe Challenges Of Testing Shopify Stores
You've created the best online store for your business – at least that was your intention. Now you need to have a Quality Assurance (QA) tester examine if your site...
Continue ReadingIncrease Sales with an "Upsell" Product Block
Making an online sale isn't as easy as it sounds. You have to market properly to attract customers to your site, build a user-friendly online shop and have a product...
Continue ReadingOnline Store 2.0 Changes For Theme Kit/CLI
Shopify's recent Online Store 2.0 upgrade is like a gorgeous gift box triple sealed with duct tape. While it has desirable features that will benefit your business, it also takes...
Continue ReadingShopify Functions Replaces Shopify Scripts
Shopify Scripts is a free tool that can customize discounts in a customer's cart. Unfortunately, Shopify recently announced that support for Shopify Scripts is ending on August 13, 2024 and...
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