Marketing | Creative | Strategy

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Beauty products that makes what's under the skin shine most.

Ceramiracle believes Beauty is a universal language, transcending culture, age, gender, the color of one's skin. The formulation of every single product is researched and tested for its efficacy to ensure its suitability for all skin types. Because Ceramiracle products are all-embracing and work effectively for everyone, simplified skincare is the defining hallmark that distinguishes Ceramiracle and its products from other brands in the market. Ceramiracle products are cruelty-free and vegetarian-friendly, and have been featured in publications like Vogue Paris and The Hollywood Reporter.

The Ask

In an environment as competitive as the cosmetics and skin care industries, Ceramiracle came to us looking for a way to stand out. With a strong focus on brand recognition and conversion campaigns through paid social and search channels, we got to work on a holistic strategy for the brand.

The Solution

Our digital strategy is focused not only on multi-platform integration, but making sure that those platforms actually make sense for your brand and your business:

Social. Campaigns utilizing remarketing & internal audiences to grow social proof and educate potential customers about the brand.

Search. Comprehensive Branded & Shopping campaigns, optimized around remarketing lists and mobile users.

SEO. Maintenance to ensure the site was structured in a way that search engines understand well.

Conversion Optimization. Analysis of site to widen the conversion funnel and improve the pathway to purchase.

Development. Developed home and product-page template modifications to address potential breaks in the conversion funnel.

The Results

Our strategy worked to help turn pages viewed into products ordered, with significant growth in a number of revenue-focused metrics within the very first month. Check out some high points from what we were have been able to accomplish with Ceramiracle:

Adwords Return on Ad Spend in Month 1
Average Order Value Increase in Month 1
Revenue Increase in Month 1
Monthly Impressions


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