Looking good doesn't always need to come at a price.
Luxury Menswear is a discount retailer of high end men’s fashion, and came to us looking to expand their business. Started by a life long men’s stylist, Luxury Menswear’s owner was looking to create a stable business that he could use as his only source of income.
We were tasked with increasing monthly sales through AdWords and Instagram in order to create a stable income stream for both the business and the business owner.
The strategy for increasing sales was to quickly launch Google Shopping and to create campaigns around the company’s top selling brands. With custom products, we had to manaully update the Google Shopping feed and inject it into Google Merchant Center ourselves rather than leveraging an API. Quickly updating the feed as new product was added to the site was key to developing steady and stable sales.
With Google Shopping in place, the brand was quickly able to double overall sales. We continued that growth into the past year and increased sales by an additional 75%.