Changing the face of cosmetics throughout Southern California.
Planet Beauty is a local California brand with 31 retail locations, Planet Beauty came to us looking to expand outside of the state of California through the digital channel.
Planet Beauty was not only looking to expand their presence but also to do so while maintaining both their brand image and ROI targets. With that expansion comes online vulnerabilities, so we we’re also tasked with maintaining the website and its security during the push.
For Planet Beauty, we implemented a custom solution that included:
- Website Development
- Digital Strategy
- Google Ads Advertising
- Facebook Advertising
- Search Engine Optimization
- Email Marketing Optimization
- Coupon Code / Promotion Management
While this steps outside of some of our normal marketing channels, we believed that a holistic approach that leaned on all of Planet Beauty’s marketing channel was the way to go. My leveraging coupon code site, AdWords ads, and Facebook ads, we were able to push the brand beyond its normal trajectory and generate above average growth.
With the launch of our platform, we saw immediate success, and we’re able to carry that success throughout the year.