Marketing | Creative | Strategy

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Take the First Step

Belts that do much more than just hold up your pants.

Arcade Belts felt the options widely available were low quality, outdated and did not perform well for our lifestyle, so they set out to build the product we wanted to use. They've stayed true to that vision -- developing belts that provide a better fit, amazing comfort and the right amount of flexibility to move with you through all of life's adventures.

The Ask

Arcade had been working with an agency, but had struggled to see results over about 1.5x. With a solid wholesale end and incredible customer feedback, they struggled to determine why better results couldn't be found through paid efforts. That's where we came in.

The Solution

  • SEO: Maintenance to ensure the site was structured in a way that search engines understand well 
  • Paid Social: Campaigns utilizing remarketing & internal audiences to grow social proof and educate potential customers about the brand 
  • Paid Search: Comprehensive Branded, Non-Brand, YouTube Prospecting, & Shopping campaigns, optimized around remarketing lists and mobile users
  • Conversion Optimization: Analysis of site to widen the conversion funnel and improve the pathway to purchase

The Results

Revenue Growth Year over Year
Return on Ad Spend by Month 1
Increase in Conversion Rate, Year over Year
Decrease in Cost Per Acquisition by Month 4


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