Baltic Born

Leaning into the latest in advertising technology to improve attribution and increase scale, Slicedbread’s work with Baltic Born has been featured in a Google Ads Case Study, Facebook Ads Case Study, and Instagram Ads Case Study.

Ask
Solution
Results

The Ask.

Baltic Born came to Slicedbread in June 2021, looking for a team to dedicate more time and resources into their digital marketing. Since inception in 2016, Baltic Born had quickly grown to $11m in revenue by 2020. With that growth rate, and a direct introduction from the Meta team, Baltic Born brought Slicedbread on to provide experience and expertise at scale.

The Solution.

Slicedbread’s initial work focused on strengthening relationships with current Google and Meta channel partners – Allowing us to better utilize betas and new product functionalities in strategic campaigns, and refocus the Meta and Google Ad Channels for next-level scale.

Alongside advertising spend expansion in those platforms, Slicedbread also worked to introduce the brand into TikTok, Pinterest, Criteo, and Snap.

Within each of these channels, we have leaned into new advertising technologies, including:

Google Ads – New Customer Acquisition for Search
Google Ads – YouTube Content Creation Beta
Meta Ads – Facebook Shops
Meta Ads – Monthly Rolling Conversion Lift Studies
Instagram Ads – Instagram Sound Collection
TikTok Ads – TikTok Shops
TikTok Ads – Display Cards

With both in-channel and cross-channel advertising expansion, Baltic Born has continued to see explosive growth in revenue with business tripling over prior year.

The Results.

In 2022, one year in to our partnership, Baltic Born reached #14 on the INC 5000 list, which measures the fastest growing businesses in America, and is currently on track to do $100m in revenue in 2023.

Our work has produced several internal case studies, which have been used as north stars for businesses looking to push the boundaries of their marketing efforts, including:

https://business.instagram.com/success/baltic-born