Belle Glos is a distinctive Pinot Noir wine produced from California’s most noteworthy coastal wine-growing regions. Founded by a fifth-generation Napa Valley winemaker, Joe Wagner is continuing his family’s winemaking legacy.
Belle Glos came to us in need of a full SEO & Conversion Optimization audit of their website, and a Paid Digital Ad Strategy to consolidate spend into the highest target markets to drive wine case growth (depletion) and sales most efficiently during the 2021 holiday season.
Facebook Ads: Through ‘Brand Awareness’ and ‘Video View’ Facebook ad campaigns, we utilized affinity and lookalike audiences to increase awareness, volume, and product demand.
Google Ads: To increase brand awareness and reach consumers in the consideration phase, we utilized YouTube and non-branded search ads to generate volume and determine in-store traffic to affiliate stores.
SEO Audit: We created SEO & Conversion Optimization reports to help increase search engine rankings and improve the user experience.