Enhancing the Performance of a Social Media Powerhouse
DÔEN is a collective of creative Los Angeles-based women that make elevated, yet wearable, clothing pieces for the everyday. Inspired by vintage icons and tailored for the modern woman, they fit a niche in the market that is not easy to reach. DÔEN came to us with a deep social media following but having done zero online advertising. We were tasked with building their Facebook / Instagram channel, and to push immediate growth in the business.
We were tasked with establishing a clean website base for advertising and establishing their online paid advertising efforts.
We deployed a strategy that involved an initial SEO and Conversion Optimization analysis and implementation followed by Facebook and AdWords advertising.
The focus of our efforts was on bringing the look and feel of the brand to the masses by enhancing the brands overall reach. We were focused on both evergreen campaigns as well as product-specific pushes on a monthly basis.
DÔEN saw immediate results from the launch of their advertising. We ran a campaign that was focused on maintaining high-level ROI but also managing their brand feel. We were able to double the business in the scope of the first 3 months, at a 22X ROAS.