Great Notion is a brewing company with several taprooms in the Northwest United States and a one-of-a-kind namesake app (for iOS and Andriod) where users in certain states can order beer for shipping, one-hour delivery, or local pick-up.
Great Notion was looking for high-volume app installs through Facebook advertising. At the beginning of our engagement, Great Notion had a very aggressive state-by-state expansion plan where they needed ads delivered for the twofold purpose of brand awareness and app installations as the beer shipping/delivery service via their app became available.
Facebook Ads: We utilized interest-based affinity and lookalike audiences, internal audiences, geo-targeting, and both app-install and awareness campaigns
Google Ads: We utilized branded and non-brand search, Google App campaign