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House of Spoils

House of Spoils is a gallery that supports the world’s most adventurous photographers by creating museum-quality framed fine art.


The Ask

House of Spoils came to us in need of an expanded digital ad strategy to drive online revenue growth.


The Solution

Facebook Ads: We conducted an in-depth creative audit of their previous ads to determine the top-performing ad types. Following this, we created a new ad strategy, utilizing top-performing creative and expanding targeting to new affinity, lookalike, and remarketing audiences.
Google Ads: We created an SEO-optimized product feed with relevant keywords to utilize through Google Smart Shopping ads. Our goal was to reach users searching for framed photography and wall art.
Pinterest Ads: Utilizing the product feed we created, we launched both remarketing and prospecting product catalog campaigns to reach the Pinterest-esque audience of interior design enthusiasts and those looking to spruce up their home.

The Results (October vs September)

Average Revenue Growth
Avg Monthly Facebook Advertising Impressions Growth
Avg Monthly Return on Ad Spend Growth
Total Order Growth



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