House of Spoils is a gallery that supports the world’s most adventurous photographers by creating museum-quality framed fine art.
House of Spoils came to us in need of an expanded digital ad strategy to drive online revenue growth.
Facebook Ads: We conducted an in-depth creative audit of their previous ads to determine the top-performing ad types. Following this, we created a new ad strategy, utilizing top-performing creative and expanding targeting to new affinity, lookalike, and remarketing audiences.
Google Ads: We created an SEO-optimized product feed with relevant keywords to utilize through Google Smart Shopping ads. Our goal was to reach users searching for framed photography and wall art.
Pinterest Ads: Utilizing the product feed we created, we launched both remarketing and prospecting product catalog campaigns to reach the Pinterest-esque audience of interior design enthusiasts and those looking to spruce up their home.
The Results (October vs September)