Marketing | Creative | Strategy

Your faithful partner in the discovery of endless digital opportunity.

Take the First Step

Impala Rollerskates

The Ask

  • Launched in Melbourne Australia in 2017, Impala Rollerskates is bringing back the yesteryears of skate with nostalgic throwbacks to the 70s, 80s & 90s.
  • Impala Rollerskates is available globally in store or online in the following countries: Australia, New Zealand, Indonesia, USA, Canada, Europe & Asia.
  • Impala Rollerskates came to SB looking to scale their business in the US market as well as increase brand recognition and awareness.

The Solution

  • We deployed a strategy that involved extensive Keyword Research and Conversion Optimization for Adwords. 
  • On Google Analytics, we analyzed the site’s performance data and consumer behaviour flow to determine our advertising plan of action.
  • On Google Adwords, our conversion campaigns are data-driven. We utilized a combination of search, display, video, and shopping campaigns across Google ad networks to maximize revenue.
  • Our advertising strategy focuses on increasing search impression share for their Quad and Inline rollerskates.
  • Majority of our campaigns are prospecting; looking to increase brand awareness and new acquisition. 
  • Adwords advertising has resulted in over 10.3x ROAS on average.

The Results

Google Lifetime Return on Ad Spend
Average Monthly Ad Spend
Average Monthly New Users


    Get A Quote

    Ready to take the next step? Please fill out the form below. We can't wait to hear from you!

    Once submitted, a Slicedbread representative will be back in touch with you as soon as possible.

    * Required Fields