LACAUSA brings comfort and style for the modern woman. Founded in 2013, LACAUSA is redefining basics, blending romantic silhouettes with a contemporary bohemian twist. Bringing you effortless California chic without sacrificing the hand that feeds us. Fabrics are sourced and sewn with trusted partners with the highest standards in mind, and always under ethical conditions.
LACAUSA had established a baseline for ad performance with other agencies prior to joining Slicedbread, but wanted to join forces with a new team to focus on more aggressive growth and scaling models.
Facebook Ads: Lead gen campaign aimed at building email subscriptions for various lists (newsletter, sustainability pledge, VIP program). Full funnel set up - Internal campaign, DPA, External lookalikes. Additional build for frequent sales and promo campaigns to not interrupt regular spend. Strategic, ongoing creative refresh structure.
Google Ads: Comprehensive brand, non-brand, and dynamic search campaigns provide a backbone for a growth-oriented smart shopping campaign that accounts for 90% of total impressions to date.