Sophisticated Wines, Tasted From Barrel to Bottle.
Margerum Wine Company produces limited quantities of wine made from grapes grown in their own Estate Vineyard and grapes purchased from top vineyards in the Santa Barbara County area. Margerum wines are produced at their state-of-the-art winery on Industrial Way in Buellton. They select vineyards with meticulous attention to the details that will influence wine quality including pruning, soil, climate, and farming methods.
The brand wanted Slicedbread to establish digital advertising channels including Google Ads and Facebook Ads. They hired us to develop key advertising audiences + personas. We offered to create more granular marketing campaigns and to compete advertising funnels for Google Ads and the Facebook platform.
Facebook Ads: Create relevant audiences and external lookalike campaigns based on those audiences. Create interest based prospecting campaigns. Create internal conversions campaigns and build a dynamic advertising campaign.
Google Ads: Slicedbread created Non-Branded as well as Branded campaigns for Margerum. In addition we also created a Google shopping campaign and search remarketing audiences.