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Oberweis Dairy is a family farm that has been around since the 1920’s. Their glass bottles with high-quality dairy products can be found in most grocery stores.

The Ask

For the scope of this campaign, our main focus was supporting their home delivery services in various midwest states.

The Solution

Paid Search: Top funnel prospecting for terms like organic dairy, grocery delivery, reusable milk bottles, etc. There was a heavy focus on introducing their brand new market — Dallas, Texas.

Paid Social: Heavy focus on prospecting through both lookalike/affinity audiences. Because each home delivery branch has unique needs we wanted to build a sustainable ad structure that allowed us to scale and optimize each branch accordingly.

The Results

Increase in New Customer Acquisition on Google Period Over Period
Lower CPC on Google
Facebook Advertising CTR Increase
Increase in New Customer Acquisition on Facebook Period Over Period


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