Oberweis Dairy is a family farm that has been around since the 1920’s. Their glass bottles with high-quality dairy products can be found in most grocery stores.
For the scope of this campaign, our main focus was supporting their home delivery services in various midwest states.
Paid Search: Top funnel prospecting for terms like organic dairy, grocery delivery, reusable milk bottles, etc. There was a heavy focus on introducing their brand new market — Dallas, Texas.
Paid Social: Heavy focus on prospecting through both lookalike/affinity audiences. Because each home delivery branch has unique needs we wanted to build a sustainable ad structure that allowed us to scale and optimize each branch accordingly.