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How a Common Travelers’ Problem Was Solved by a Mobile Hotspot Device

Solis Wifi, formerly known as Skyroam, came to be when their founders identified a common struggle among fellow travelers: getting reliable mobile internet connection while traveling abroad. After years of R&D investment to address this issue, Solis developed their flagship mobile hotspot device, Solis Lite. 

The Ask

Solis Wifi came to SlicedBread to increase their brand recognition and their Solis Lite, a mobile hotspot device, as one of the industry's best.

The Solution

Our team deployed data-driven strategies that utilized Facebook & Adwords advertising channels.

Paid Social: Our top-funnel ad strategy focused on prospecting and finding new customers through deep lookalike and affinity interest-targeted audiences.
Paid Search: We focused heavily on automated smart shopping and branded/non-branded campaigns to increase our impression share percentage.

The Results

Average Monthly Paid Search Return on Ad Spend
Average Monthly Paid Search Impressions
Average Monthly Paid Social Impressions
Total Impressions Served



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