How a Common Travelers’ Problem Was Solved by a Mobile Hotspot Device
Solis Wifi, formerly known as Skyroam, came to be when their founders identified a common struggle among fellow travelers: getting reliable mobile internet connection while traveling abroad. After years of R&D investment to address this issue, Solis developed their flagship mobile hotspot device, Solis Lite.
Solis Wifi came to SlicedBread to increase their brand recognition and their Solis Lite, a mobile hotspot device, as one of the industry's best.
Our team deployed data-driven strategies that utilized Facebook & Adwords advertising channels.
Paid Social: Our top-funnel ad strategy focused on prospecting and finding new customers through deep lookalike and affinity interest-targeted audiences.
Paid Search: We focused heavily on automated smart shopping and branded/non-branded campaigns to increase our impression share percentage.