Organic Health, Reimagined.
Sun Potion combines high quality herbs, algae, greens & mushrooms into a single-ingredient - with a choice between powder or liquid form. Having started as a small personal project, Sun Potion quickly became well known in the health community and organically grew to have a large presence in major retailers nationwide.
The folks at Sun Potion were seeking a one-stop shop for holistic digital strategy but they also wanted a partner that would be cognizant of the product, its uses and their unique way of communicating with their community.
Paid Social. The basic set up of Externals / Internals / Direct Remarking took off at a stellar pace. We’ve added video awareness campaigns to highlight amazing UGC (with permission, of course), deep tests into affinity audiences, and successful holiday promo pushes.
Paid Search: We used YouTube affinity prospecting, smart campaigns, dynamic search, and strategic non-brand placements to further drive standard players like Brand, RLSA and delivery-segmented shopping campaigns.