Sweetfin is a local chain of fast-casual restaurants featuring Poke, Hawaiian-inspired raw fish, and plant-based bowls. With ten locations and growing across LA and San Diego, Sweetfin focuses on freshly-sourced produce, premium sustainable fish, and chef-driven recipes.
Having established itself as a go-to brand for Poke in a fairly saturated SoCal market, Sweetfin sought high-level guidance and strategy for the digital space - something outside their realm of comfort given their focus this far on expanding brick and mortar.
Facebook: We started by focusing on driving in-store traffic and general awareness to all 10 Sweetfin locations using geo-targeted campaigns on both Facebook and Adwords. Once online channels were established, we pivoted to focus on driving more actionable conversions - Finding users most likely to actually place an order online for delivery or in-store pickup.
Adwords: This channel has continuously focused on general brand awareness campaigns, as well as periodic geo-targeted focuses - IE: Users looking for lunch in high traffic tourist areas like Venice Beach, or 9-5 workers seeking a quick, healthy lunch downtown.