Your followers want to see new content, and you need to deliver interesting posts regularly. Out of ideas? Here are some topics to keep your feed fresh and exciting!
1. Contest or Giveaway
People love free things. Running a contest not only gives your followers a prize but also helps you gain more engagement.
What you give away should relate to your brand: think product, service, or, new launch sneak preview.
Make sure your terms and conditions are legal and accessible. Most importantly, find a creative way for followers to enter the contest. Whether through user-generated content or hashtags, asking them to post about your products and brand is one of the best ways to encourage participation.
2. News
Share awesome news about your company on your social media pages! Maybe you just got a big contract, or you're introducing a brand new product. Make sure you keep your followers up to date.
3. Live videos
According to a survey by Vimeo and New York Magazine, four out of five people prefer watching live videos from brands over reading blog posts.
Videos are great ways to showcase your products.
If you're running a personal brand, live videos connecting with your fans are a must!
4. Employees
Highlight your team members to help followers connect with your brand. Showcasing the people behind your business fosters authenticity and relatability.
5. Blog posts
If your website includes a blog, regularly add case studies and topics relevant to your business. Share these posts on social media to provide valuable information to your followers.
6. Short Tutorials
Short, simple videos are an effective way to educate your audience. These can include tutorials on topics such as recipes, car maintenance, hair care, or crafts. Videos save your audience time while providing valuable tips.
7. Customer Reviews
Customer testimonials are a powerful way to build trust in your products and services. Highlight satisfied customers to strengthen your brand’s credibility.
8. Sharing is Caring
You do not need to rely solely on original content. Share relevant posts from others and invite your followers to share their opinions. Increased engagement benefits your brand.
Consider promoting brands you wish to associate with your own. Not every post needs to be detailed; aim for a balanced content mix.
9. Make Them Smile
Occasionally, share lighthearted content, such as memes or humorous posts, to engage your audience. Avoid sensitive topics to ensure your content remains positive and well-received.
Maintaining follower engagement requires effort, but it is achievable. Experiment with different post types, learn what your audience prefers, and establish a consistent posting schedule.
