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ROAS Too Good to Be True? Identifying Over-Attribution

Are you seeing positive numbers from your paid advertising efforts, but no correlation between that advertising and topline revenue? You are probably experiencing over-attribution. The Facebook Ads and Google Ads platforms generally work in a vacuum and are apt to over attributing revenue dollars. This is because these platforms are...

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A Peak at Our Process: Women's Fashion

From Zero to 6 Million Every once in a while, we run into the perfect storm of brand, creative, opportunity. In this case, this women’s fashion brand came to us...

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Getting Started with TikTok Advertising

Getting Started on TikTok TikTok is the fastest growing social media platform in the world. According to the Verge, TikTok reached 2 billion downloads as of April 29, 2020.  With...

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Facebook vs. Google Analytics: Where to Look at for Attribution?

You’re running ads on Facebook (let us do it for you!), you’re running ads on Google (yep, we do that, too), you’ve got some ads maybe on Spotify and Pandora...

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