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Digging Deeper Into The Components Of The Google Quality Score

In our previous articles we saw the importance of quality score in Ad rank equation, together with cost per click bid (ad rank = CPC bid x quality score) this can really impact your budget on your ad campaigns.  But what exactly is the QS, and what score do you...

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ROAS Too Good to Be True? Identifying Over-Attribution

Are you seeing positive numbers from your paid advertising efforts, but no correlation between that advertising and topline revenue? You are probably experiencing over-attribution. The Facebook Ads and Google Ads...

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A Peak at Our Process: Women's Fashion

From Zero to 6 Million Every once in a while, we run into the perfect storm of brand, creative, opportunity. In this case, this women’s fashion brand came to us...

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Getting Started with TikTok Advertising

Getting Started on TikTok TikTok is the fastest growing social media platform in the world. According to the Verge, TikTok reached 2 billion downloads as of April 29, 2020.  With...

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What Social Media Platform Is Right For Your Business?

There is no denying that in order to function as a business in the current digital landscape, you are almost required to use social media. With the amount of available...

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Facebook vs. Google Analytics: Where to Look at for Attribution?

You’re running ads on Facebook (let us do it for you!), you’re running ads on Google (yep, we do that, too), you’ve got some ads maybe on Spotify and Pandora...

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