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Some Tips on Effective Writing

Effective writing can be quite a skill, but how do you write with simplicity, clarity, and authenticity? Here are some tips on how to write well. Do Your Research Before you write about a subject, you must understand it. When you want to write about a topic, you can do...

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What is Marketing Efficiency Ratio?

MER, or Marketing Efficiency Ratio, is a metric that many advertisers and businesses use to measure success. MER can help businesses better determine how an ad spend weighs against overall...

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Using the User Explorer Report in GA4

This week we’re talking about a particular exploration report within Google Analytics 4  - the User Explorer report.  This report is useful for drilling down information on visitors to your...

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Project Managers: How To Avoid Workplace Burnout

Ensuring the success of a project is no longer about pushing employees to suffer through long painful hours. Research has shown that it's more important for project managers to focus...

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Create a Tik Tok contest in 8 Simple Steps

On the hunt for ways to increase your Tik Tok profile engagement or raise your follower count? There’s nothing like a little friendly competition to get that engagement rate rising....

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Maximize Your Productivity

Do you often struggle with procrastination and feel overwhelmed with what needs to get done? It's not just you, many people do.  It can start with subtle anxiety about your...

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Identifying Customer Needs to Grow Your Business

Let’s face it: we live in a world where ecommerce businesses are rapidly expanding and each day, customers make an important choice about where they’ll spend their hard earned dollars....

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Upgrading to Google Analytics 4

As many of you probably remember, about two years ago, Google announced the launch of its latest analytics tool, Google Analytics 4 (GA4).  In this ever-expanding industry, we know that...

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All About Pinterest ‘Idea Ads’

When it comes to adapting your existing content to an ever-growing list of social media platforms, we know that it can be a challenge.  From formatting differences that vary from...

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Telling Your Business Story on TikTok

Whether you were first in line to download TikTok, or you’ve been slow to board this fast-moving social media train, the reality is: TikTok’s presence in the world of digital...

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Effective Project Team Communication Tips

When it comes to successful project completion and delivery, a well-functioning team is a key component.  Regardless of the size or complexity of the task at hand, every step of...

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Understanding Google Analytics vs. Facebook Reporting

Launching an ad campaign for your business or product is an important first step into the world of digital marketing. But once a campaign is out there, how do you...

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3 Tips For Remote Project Management

While some businesses may have predicted that the “work from home” trend would taper off in a post-pandemic world, it appears that remote work - at least in some capacity...

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Promoting Cryptocurrency: Are you eligible?

While many have resisted the newest wave of currency, there’s no denying that cryptocurrency is here to stay.  And with the world turning to crypto more and more, you may...

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Moving Away From ROAS In An Evolving Digital World

We’re in the thick of an ever-changing digital media landscape. In a post iOS 14 world, marketing is evolving every single day, and with this evolution comes a growing need...

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What’s With All Of These YouTube Ads?

You know what I miss? The good ‘ole days when you could pay a couple bucks for an app, and then you got the whole app, not just 15% of...

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There’s A Way To Use LinkedIn Wisely

Look, I get it, it might not be the hippest place on Earth. It’s like the office of the internet. The content is all water cooler talk and everyone is...

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Digging Deeper Into The Components Of The Google Quality Score

In our previous articles we saw the importance of quality score in Ad rank equation, together with cost per click bid (ad rank = CPC bid x quality score) this...

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ROAS Too Good to Be True? Identifying Over-Attribution

Are you seeing positive numbers from your paid advertising efforts, but no correlation between that advertising and topline revenue? You are probably experiencing over-attribution. The Facebook Ads and Google Ads...

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A Peak at Our Process: Women's Fashion

From Zero to 6 Million Every once in a while, we run into the perfect storm of brand, creative, opportunity. In this case, this women’s fashion brand came to us...

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Getting Started with TikTok Advertising

Getting Started on TikTok TikTok is the fastest growing social media platform in the world. According to the Verge, TikTok reached 2 billion downloads as of April 29, 2020.  With...

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What Social Media Platform Is Right For Your Business?

There is no denying that in order to function as a business in the current digital landscape, you are almost required to use social media. With the amount of available...

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Facebook vs. Google Analytics: Where to Look at for Attribution?

You’re running ads on Facebook (let us do it for you!), you’re running ads on Google (yep, we do that, too), you’ve got some ads maybe on Spotify and Pandora...

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