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Digging Deeper Into The Components Of The Google Quality Score
In our previous articles we saw the importance of quality score in Ad rank equation, together with cost per click bid (ad rank = CPC bid x quality score) this can really impact your budget on your ad campaigns. But what exactly is the QS, and what score do you...
Continue ReadingROAS Too Good to Be True? Identifying Over-Attribution
Are you seeing positive numbers from your paid advertising efforts, but no correlation between that advertising and topline revenue? You are probably experiencing over-attribution. The Facebook Ads and Google Ads...
Continue ReadingA Peak at Our Process: Women's Fashion
From Zero to 6 Million Every once in a while, we run into the perfect storm of brand, creative, opportunity. In this case, this women’s fashion brand came to us...
Continue ReadingGetting Started with TikTok Advertising
Getting Started on TikTok TikTok is the fastest growing social media platform in the world. According to the Verge, TikTok reached 2 billion downloads as of April 29, 2020. With...
Continue ReadingWhat Social Media Platform Is Right For Your Business?
There is no denying that in order to function as a business in the current digital landscape, you are almost required to use social media. With the amount of available...
Continue ReadingFacebook vs. Google Analytics: Where to Look at for Attribution?
You’re running ads on Facebook (let us do it for you!), you’re running ads on Google (yep, we do that, too), you’ve got some ads maybe on Spotify and Pandora...
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