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What is Marketing Efficiency Ratio?
MER, or Marketing Efficiency Ratio, is a metric that many advertisers and businesses use to measure success. MER can help businesses better determine how an ad spend weighs against overall revenue. How do I calculate Marketing Efficiency Ratio? To determine MER, you’ll need to pull numbers for your total sales...
Continue ReadingUsing the User Explorer Report in GA4
This week we’re talking about a particular exploration report within Google Analytics 4 - the User Explorer report. This report is useful for drilling down information on visitors to your...
Continue ReadingProject Managers: How To Avoid Workplace Burnout
Ensuring the success of a project is no longer about pushing employees to suffer through long painful hours. Research has shown that it's more important for project managers to focus...
Continue ReadingCreate a Tik Tok contest in 8 Simple Steps
On the hunt for ways to increase your Tik Tok profile engagement or raise your follower count? There’s nothing like a little friendly competition to get that engagement rate rising....
Continue ReadingMaximize Your Productivity
Do you often struggle with procrastination and feel overwhelmed with what needs to get done? It's not just you, many people do. It can start with subtle anxiety about your...
Continue ReadingIdentifying Customer Needs to Grow Your Business
Let’s face it: we live in a world where ecommerce businesses are rapidly expanding and each day, customers make an important choice about where they’ll spend their hard earned dollars....
Continue ReadingUpgrading to Google Analytics 4
As many of you probably remember, about two years ago, Google announced the launch of its latest analytics tool, Google Analytics 4 (GA4). In this ever-expanding industry, we know that...
Continue ReadingAll About Pinterest ‘Idea Ads’
When it comes to adapting your existing content to an ever-growing list of social media platforms, we know that it can be a challenge. From formatting differences that vary from...
Continue ReadingTelling Your Business Story on TikTok
Whether you were first in line to download TikTok, or you’ve been slow to board this fast-moving social media train, the reality is: TikTok’s presence in the world of digital...
Continue ReadingEffective Project Team Communication Tips
When it comes to successful project completion and delivery, a well-functioning team is a key component. Regardless of the size or complexity of the task at hand, every step of...
Continue ReadingUnderstanding Google Analytics vs. Facebook Reporting
Launching an ad campaign for your business or product is an important first step into the world of digital marketing. But once a campaign is out there, how do you...
Continue Reading3 Tips For Remote Project Management
While some businesses may have predicted that the “work from home” trend would taper off in a post-pandemic world, it appears that remote work - at least in some capacity...
Continue ReadingPromoting Cryptocurrency: Are you eligible?
While many have resisted the newest wave of currency, there’s no denying that cryptocurrency is here to stay. And with the world turning to crypto more and more, you may...
Continue ReadingMoving Away From ROAS In An Evolving Digital World
We’re in the thick of an ever-changing digital media landscape. In a post iOS 14 world, marketing is evolving every single day, and with this evolution comes a growing need...
Continue ReadingWhat’s With All Of These YouTube Ads?
You know what I miss? The good ‘ole days when you could pay a couple bucks for an app, and then you got the whole app, not just 15% of...
Continue ReadingThere’s A Way To Use LinkedIn Wisely
Look, I get it, it might not be the hippest place on Earth. It’s like the office of the internet. The content is all water cooler talk and everyone is...
Continue ReadingDigging Deeper Into The Components Of The Google Quality Score
In our previous articles we saw the importance of quality score in Ad rank equation, together with cost per click bid (ad rank = CPC bid x quality score) this...
Continue ReadingROAS Too Good to Be True? Identifying Over-Attribution
Are you seeing positive numbers from your paid advertising efforts, but no correlation between that advertising and topline revenue? You are probably experiencing over-attribution. The Facebook Ads and Google Ads...
Continue ReadingA Peak at Our Process: Women's Fashion
From Zero to 6 Million Every once in a while, we run into the perfect storm of brand, creative, opportunity. In this case, this women’s fashion brand came to us...
Continue ReadingGetting Started with TikTok Advertising
Getting Started on TikTok TikTok is the fastest growing social media platform in the world. According to the Verge, TikTok reached 2 billion downloads as of April 29, 2020. With...
Continue ReadingWhat Social Media Platform Is Right For Your Business?
There is no denying that in order to function as a business in the current digital landscape, you are almost required to use social media. With the amount of available...
Continue ReadingFacebook vs. Google Analytics: Where to Look at for Attribution?
You’re running ads on Facebook (let us do it for you!), you’re running ads on Google (yep, we do that, too), you’ve got some ads maybe on Spotify and Pandora...
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