Digital Strategy

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How To Quality Check Your Product Feed

Wed, Oct 08, 25

Having a high-quality data feed is essential. Here are some tips to double-check your feed: After optimizing the product feed, you need to download the output in .CSV file. Import the .CSV file in Google sheets (www.sheets.new) Once the product data is loaded in Google sheets, select all the data...

TikTok Best Practices for Advertisers

Wed, Oct 01, 25

Tiktok Advertising

TikTok has become one of the most powerful platforms for brands to connect with audiences, especially Gen Z and Millennials. With its algorithm-driven content discovery and emphasis on creativity, TikTok...

Five Ways to Repurpose Your Social Media Videos

Tue, Sep 09, 25

Have you been wondering what to do with your old social media content? Follow to see how you can repurpose social content with great results. Cross post your video across...

The Dos and Don'ts of Marketing Automation

Fri, Sep 05, 25

In the dynamic landscape of digital marketing, automation has become a game-changer, offering businesses the ability to streamline processes, enhance efficiency, and personalize customer interactions. However, navigating the realm of...

What Do You Need to Know About Demand Gen?

Wed, Aug 13, 25

Demand gen is a campaign that drives action across several platforms like YouTube, Discover, Gmail, and Google Display Network. This campaign is suited for advertisers who want to serve multi-format...

What’s New In the Realm of Customer Journey?

Wed, Aug 13, 25

According to a survey of 2.000 people in the USA, online shopping is now a journey based on 7 distinct motivations and needs: Impulse: Sparked by a trigger, these journeys...

How to Allocate Budget for Digital Marketing: A Practical Guide for Marketers

Tue, Aug 12, 25

When it comes to digital marketing, Pay-Per-Click (PPC) advertising is one of the most effective ways to reach your target audience quickly. But one of the biggest questions marketers face...

Create Quality Videos That Convert

Tue, Aug 05, 25

With an estimated 151 million hourly posts on a platform like Facebook alone, you can imagine the volume of content each social media user is exposed to, day after day....

Why Your Business Needs An Online Presence

Thu, Jul 03, 25

Nowadays, being online is not just an option, but in many cases the preferred alternative. With all the AI tools that make the shopping experience more pleasant and personalized, consumers...

Benefits of Google App Campaigns

Tue, Jul 01, 25

Google App campaigns are a powerful and streamlined way to promote your mobile app across Google’s biggest platforms, including Search, Google Play, YouTube, Discover, and the Display Network. Instead of...

Market Funnel Considered

Wed, Jun 04, 25

When thinking about your business strategy, keep in mind the image of a funnel. The primary task should be speaking to a wider range of potential customers, then narrowing the...

Your Ideal Domain Is Taken—Now What?

Wed, May 07, 25

Bill Gates once said, “If your business is not on the internet, then your business will be out of business.” With that in mind, you’d like to secure a domain...

AR and VR Technologies: What Developers Need to Know

Mon, Apr 21, 25

Virtual and augmented reality are becoming essential in app and game development. Discover the key technologies and skills needed to thrive in the new era of 3D experiences. By 2025,...

What is AR Interactive Advertising?

Tue, Apr 15, 25

AR interactive advertising leverages augmented reality to create engaging and immersive ad experiences. This technology allows users to interact with advertisements in dynamic ways, increasing consumer engagement and brand recall....

Holiday Promotional Checklist

Wed, Feb 19, 25

The Q4 holiday season is almost always the most profitable time for online businesses. The last quarter of the year has the best conversion rates and also the average order...

Strengthen Client/Brand Relationship Through Social Media

Tue, Feb 18, 25

Think about your daily life. Would you want to be friends with someone you don't trust at all? Probably not. This is why trustworthiness is important in business. Do you...

Should You Alter Your Management Style While Working Remotely?

Thu, Feb 13, 25

At the fundamental level, it should remain unchanged. Timelines haven’t changed, and neither have deliverables, but what has changed is that all the workforce has transitioned to remote work environments. ...

Understanding Display Ads and Their Benefits

Tue, Jan 07, 25

Overview of Display Ads Display campaigns allow you to showcase your ads across the Google Display Network, a vast collection of millions of websites and apps, including popular platforms like...

How to Create and Manage a Business Account on Instagram

Mon, Jan 06, 25

Instagram

Instagram for business has become a powerful tool for company growth, especially in marketing and customer engagement. A business account on Instagram provides the perfect opportunity to showcase your brand...

Reasons to Consider Q5 for Sales and Promotion

Mon, Dec 16, 24

With Black Friday and Cyber Monday deals ending, don't underestimate the potential of Q5 as the last chance to boost sales, capture gift card spending, and make the most of...

The Art of Writing Captivating Social Media Captions

Tue, Dec 10, 24

Writing social media content can be a challenge without guidelines and strategy to make your work easier. A good place to start is to populate a couple of idea-prompting questions...

Google Analytics 4 and the Session Conversion Rate metric

Wed, Dec 04, 24

Google Analytics

With Universal Analytics, typically we are happy when an average conversion rate across various traffic channels is 2 percent and above. Imagine how surprised I was when I saw the...

Conflict Resolution in Project Management: Strategies for a Harmonious Team

Tue, Dec 03, 24

Conflict is an inevitable part of project management, but how it is addressed can significantly impact project success. Effective conflict resolution strategies can foster a harmonious team environment, enhance collaboration,...

Safeguarding Your Web Projects: Essential Cybersecurity Best Practices

Tue, Nov 12, 24

In today's interconnected digital landscape, cybersecurity stands as a crucial pillar in safeguarding web projects from evolving threats. As web project managers ensuring the protection of sensitive data and maintaining...

Common Marketing Mistakes That Could Be Hurting Your Brand

Tue, Oct 15, 24

Marketing is a powerful tool for building brand awareness, driving sales, and fostering customer loyalty. However, even the most well-intentioned marketing efforts can backfire if not executed carefully. Here are...

How to Run A Successful Product Launch Campaign

Fri, Oct 04, 24

Launching a new product is a crucial moment for any business and a successful product launch can set the stage for long-term success. A well-executed launch builds anticipation, drives initial...

How to Choose the Right Color Palette for Your Brand

Thu, Oct 03, 24

When you think about iconic brands like Coca-Cola's red, Starbucks' green, or Facebook's blue, what immediately comes to mind? Color plays a fundamental role in brand recognition and consumer behavior....

The Impact of User Generated Content On Your Brand

Wed, Oct 02, 24

In today’s digital landscape, user-generated content (UGC) has become one of the most powerful marketing tools for building trust and loyalty. Consumers are bombarded with advertisements, and they crave authentic,...

Google Performance Planner: A Comprehensive Guide

Wed, Sep 04, 24

Platform: Google Impacts: E-commerce Sales Google Performance Planner is a powerful tool designed to help advertisers forecast future campaign performance and make data-driven decisions to drive success. In this guide,...

An important tip on e-commerce – have a never-expiring basket

Thu, Aug 29, 24

Introduction Providing a user-friendly shopping experience is important to retaining customers and driving sales. One crucial feature that can significantly enhance this experience is the implementation of a never-expiring shopping...

Worldwide Social Media Users By Platform and Their Particularities

Thu, Aug 29, 24

Analyzing social media by platform can provide valuable insights into user demographics, behavior, interests, and preferences. Each platform attracts different types of users and fosters unique forms of engagement. Here’s...

7 Strategies For E-Commerce Success

Wed, Jul 03, 24

Let’s explore proven strategies to boost your e-commerce sales. If you're running an online store, you know how competitive it can be, but fear not! We've got some tricks up...

Introduction to Demand Gen Campaigns

Mon, Jun 03, 24

Introduction: Google and YouTube’s new AI-powered solutions are an improvement to previous discovery ads. This new feature uses AI intelligence to bring your top-performing image and video assets together in...

Getting The Most Out Of Data Feed Management Tools

Sun, Jun 02, 24

Customizing product titles: Using a feed management tool allows you to create a customized title format. For Google, the character limit for titles is 150, and for Facebook, the character limit...

Pinterest Lens

Thu, May 02, 24

Have you heard of Pinterest Lens? If you haven't, it's only a matter of time, because it's changing how we search online. Visual search technology is reshaping the way consumers...

Some Tips on Effective Writing

Wed, Apr 17, 24

Effective writing can be quite a skill, but how do you write with simplicity, clarity, and authenticity? Here are some tips on how to write well. Do Your Research Before...

What is Marketing Efficiency Ratio?

Sat, Sep 16, 23

MER, or Marketing Efficiency Ratio, is a metric that many advertisers and businesses use to measure success. MER can help businesses better determine how an ad spend weighs against overall...

Using the User Explorer Report in GA4

Thu, Aug 17, 23

Google Analytics

This week we’re talking about a particular exploration report within Google Analytics 4 - the User Explorer report. If you're still getting familiar with the platform, here's a guide on upgrading...

Project Managers: How To Avoid Workplace Burnout

Wed, Aug 16, 23

Ensuring the success of a project is no longer about pushing employees to suffer through long painful hours. Research has shown that it's more important for project managers to focus...

Create a TikTok contest in 8 Simple Steps

Wed, Aug 16, 23

Tiktok Advertising

On the hunt for ways to increase your TikTok profile engagement or raise your follower count? There’s nothing like a little friendly competition to get that engagement rate rising. That’s...

Maximize Your Productivity

Wed, Aug 16, 23

Do you often struggle with procrastination and feel overwhelmed with what needs to get done? It's not just you, many people do. It can start with subtle anxiety about your...

Identifying Customer Needs to Grow Your Business

Mon, Aug 14, 23

Let’s face it: we live in a world where ecommerce businesses are rapidly expanding and each day, customers make an important choice about where they’ll spend their hard-earned dollars. In...

Upgrading to Google Analytics 4

Fri, Aug 11, 23

Google Analytics

As many of you probably remember, about two years ago, Google announced the launch of its latest analytics tool, Google Analytics 4 (GA4). In this ever-expanding industry, we know that...

All About Pinterest ‘Idea Ads’

Thu, Aug 10, 23

When it comes to adapting your existing content to an ever-growing list of social media platforms, we know that it can be a challenge. From formatting differences that vary from...

Telling Your Business Story on TikTok

Tue, Aug 08, 23

Tiktok Advertising

Whether you were first in line to download TikTok, or you’ve been slow to board this fast-moving social media train, the reality is: TikTok’s presence in the world of digital...

Effective Project Team Communication Tips

Tue, Aug 08, 23

When it comes to successful project completion and delivery, a well-functioning team is a key component. Regardless of the size or complexity of the task at hand, every step of...

Understanding Google Analytics vs. Facebook Reporting

Tue, Aug 08, 23

Digital Strategy Facebook Google Analytics

Launching an ad campaign for your business or product is an important first step into the world of digital marketing. But once a campaign is out there, how do you...

3 Tips For Remote Project Management

Sun, Aug 06, 23

While some businesses may have predicted that the “work from home” trend would taper off in a post-pandemic world, it appears that remote work - at least in some capacity...

Promoting Cryptocurrency: Are you eligible?

Tue, Jan 10, 23

Google

While many have resisted the newest wave of currency, there’s no denying that cryptocurrency is here to stay. And with the world turning to crypto more and more, you may...

Moving Away From ROAS In An Evolving Digital World

Mon, Apr 04, 22

Facebook Google

We’re in the thick of an ever-changing digital media landscape. In a post iOS 14 world, marketing is evolving every single day, and with this evolution comes a growing need...