Advantage + Creative Pros and Cons

Learn how to make your ads stand out with Meta's Advantage+ creative enhancements. When you turn on Advantage+ creative in Meta Ads Manager and Meta Business Suite, your images and videos are optimized to versions your audience is more likely to interact with. 

Here is a list of enhancements that are available right now in Meta:

Pros:

• Personalization at scale because of the dozens of variations of your original ad.

• Ads are optimized for placements to better fit stories, reels, feeds, in-stream, search results, apps, and sites. 

• Time-saving tool automates the creation and optimization of multiple ad variations.

• Cost-efficiency reported by Meta by lowering costs/result for campaigns optimized for clicks, landing page views, and off-site conversions.

Cons: 

• Some enhancements might change the look and feel of the ad so much that it won’t match your brand’s visual identity. Think about: 

• Brightness and contrast might change the images your audience is already used to, and this might affect your brand’s consistency in communication.

• Image animation might create confusion, and depict your product differently than you desire.

• Ad overlays: Meta adds pieces of text to your image, and overlaps messages already integrated with a design that may or may not reflect your brand’s identity.

• Music: Meta may choose music that does not something align with your brand or content.

• If you aren’t moderating your comments, leaving Relevant comments enhancement on, might reduce the credibility of your brand. 

• If you’ve already designed creative for all the major placements (square, portrait, and landscape), you can turn off visual touch-ups, because you won’t need Meta to automatically crop or expand your creatives to fit all placements.

• With text improvements on you will have your headlines, text descriptions, and primary text mixed, so the risk here is that the characters you already optimised for each text section (primary text, headline, text description) won’t fit the other text section.

Depending on the ad format or placements you select, different creative enhancements may be available to you.

Please be aware that some enhancements can be turned on by default, so ensure all selections are aligned with your communication strategy. 

After digging into all these enhancements, what do you think suits your business best?