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Troubleshooting Facebook Ad Campaigns
Setting up an ad campaign for the first time on Facebook is exciting, and delving into this stage of digital marketing can open up a whole new world of possibilities for your business or brand! But it’s easy to be hasty while setting up a new campaign, which can lead...
Continue ReadingExploring the Possibilities of Instagram Ads
Are you ready to take your business to the next level with a digital marketing strategy? Or maybe you’ve already dipped your toes into the water, but advertising on Instagram...
Continue ReadingThe Future of NFTs & Meta
Over the last few years, the world of NFTs has exploded. In fact, from 2020-2021, the trading of NFTs increased to more than $17 billion - that’s an increase of...
Continue Reading10 Metaverse Questions Answered
‘Metaverse, the final frontier…’ Sounds exciting, doesn’t it? And, if we’re being honest…it also sounds a bit overwhelming. With the creation of new digital worlds, currencies and social platforms that...
Continue ReadingUtilizing Bulk Editing Tools With Ads Manager
Editing campaign details one by one - especially when dealing with multiple campaigns that include several ads - can be both troublesome and time consuming. Whether you’re trying to edit...
Continue ReadingBoosting Posts vs. Creating Ads
If you’re new to the advertising game, you may be wondering about the array of different promotional options that are available to you on Facebook, Instagram and beyond. From boosting...
Continue ReadingRemarketing Done Right - Instant Experiences-Based Audiences for Facebook
You may have noticed that times are changing, and website-based remarketing audiences aren’t quite as reliable as they used to be. With an overall decrease in size after a 2021...
Continue Reading‘Call To Action’ Buttons in Facebook Ads
Whether it’s a single image ad, video, slideshow, or carousel, Ads Manager is a useful marketing tool that is widely used by brands and businesses. But did you know that...
Continue ReadingHow To Get More Organic Reach For Your Facebook Content
Content is king! I’m sure you’ve heard that phrase before… we all have, in fact, if you ask me, we’re all getting kind of sick of seeing it referenced all...
Continue ReadingGet More Custom With Your Audiences In Ads Manager
If you're advertising on Facebook you're going to eventually need to step up your Facebook audiences game to a more direct and specific approach. After a while, interest targeting and...
Continue ReadingBoost Post vs. Create Ad: A Small But Important Difference
You’ve created a Facebook page for your business, you’ve spent the tedious hours fine tuning all of the copy and creative, and you’re excited to get in touch with your...
Continue ReadingMake Your Brand Facebook Official By Creating A Business Page
Did you know 2.4 billion people use Facebook, monthly? If that is not a clear and powerful reason for you to start showcasing your products and services to larger audiences,...
Continue ReadingMore Is Not Always Better: The New Limit on Facebook Ads - Explained
I’m sure I’m not the first person to tell you that just because you have a big quantity, doesn’t mean you have more quality. In the same vain, more ad...
Continue ReadingBrand New Shopping Custom Audiences
Facebook is always coming up with brand new updates to improve and expand advertiser capabilities on the platform. From new tracking options, to new targeting capabilities, the latest 2020 Facebook...
Continue ReadingYou Should Definitely Install a Facebook Pixel
If you need a clearer view of how much you're gaining through your Facebook campaigns, you should start using Facebook Pixel. This little code can do a lot of work...
Continue ReadingSponsored Posts In Groups Are The New Rage
While Facebook groups have been an important part of the platform since Facebook was just a fun place we visited occasionally. They have recently exploded in popularity as Facebook began...
Continue ReadingFacebook's Product Catalog Sales - When & How To Use It
Have you ever looked at an item of clothing on some website and then within minutes been bombarded with ads regarding that specific item or many similar ones? If you...
Continue ReadingCampaign Budget Optimisation on Facebook. Yea or Nay?
After announcing in February that Campaign Budget Optimisation (in short CBO) will be mandatory, Facebook has now pushed back on the mandate and it is no longer mandatory. The decision...
Continue ReadingChoosing The Perfect Format For Your Facebook Ad
This may not come as a shock to you, but not all ad creative is created equal. In order to launch a successful ad campaign on Facebook, your creative has...
Continue ReadingUse Your Facebook Cover Photo More Efficiently For Advertising
Your Facebook cover is what your potential client sees right away when entering your page, and as we all know, your first impression is EVERYTHING. Think about it! Any website,...
Continue ReadingGetting A Grip On Your Facebook Ad Quality Ranking
Facebook wants both advertisers and users to be satisfied, therefore, it would make sense that people should see the most relevant ads for them and advertisers only want their ads...
Continue ReadingHow To Reduce Cost In Facebook Ads
When moving to new audiences or “unexploited” audiences you should be aware of the fact that Facebook will ask you for more money. Now don’t worry this is not a...
Continue ReadingDownload Your Data From Facebook & Learn!
Facebook has been the target of much discussion surrounding privacy and data mining, so how did they confront this discussion, by letting you download all of your data. That’s right!...
Continue ReadingTime To Reconnect! How To Unblock Someone On Facebook
Look, I get it. You were mad, things got heated, you didn’t want to deal with it, and you blocked someone. We’ve all been there, some of us more than...
Continue ReadingFACEBOOK AND INSTAGRAM SHOPS - A Modern Marketplace
There is a distinct magic that surrounds a marketplace. Just the idea brings about images and feelings of a crowded town center lined with merchants and their carts of produce,...
Continue ReadingFacebook Lookalike Audiences
One of the key components to a successful Facebook ad campaign is choosing the right audience. While your creative can be 100000% on point, and your campaign settings are all...
Continue ReadingInstagram Stories Multi-Card Carousel Ads Best Practice
A quick note on best practice for Instagram Stories Multi-Card Carousel ads. Our team has found that Instagram Stories ads with multiple cards (ie. Native Stories Carousel) have performed much...
Continue ReadingIs it Time to Switch Agencies?
Is it really time for you to start looking for a new agency? Maybe, but you need to look for the right signs to determine if it is time for...
Continue ReadingFacebook Ad Optimization: Where to Start? At the Beginning!
The timeless question… a question that has been asked since the dawn of time… since the cavemen began to sell apples from the tree. Are my Facebook ads converting, and...
Continue Reading3 Facebook Targeting Options That You Need to Double Down On
As the great data scientist Spiderman once postulated, “With great data, comes great responsibility.” It was in the deleted scenes, don’t worry about it… and boy did Spiderman know what...
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