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Getting A Grip On Your Facebook Ad Quality Ranking

Facebook wants both advertisers and users to be satisfied, therefore, it would make sense that people should see the most relevant ads for them and advertisers only want their ads shown to relevant people. Facebook is constantly monitoring how well they think you are doing when it comes to communicating...

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How To Reduce Cost In Facebook Ads

When moving to new audiences or “unexploited” audiences you should be aware of the fact that Facebook will ask you for more money. Now don’t worry this is not a...

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Download Your Data From Facebook & Learn!

Facebook has been the target of much discussion surrounding privacy and data mining, so how did they confront this discussion, by letting you download all of your data. That’s right!...

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Time To Reconnect! How To Unblock Someone On Facebook

Look, I get it. You were mad, things got heated, you didn’t want to deal with it, and you blocked someone. We’ve all been there, some of us more than...

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FACEBOOK AND INSTAGRAM SHOPS - A Modern Marketplace

There is a distinct magic that surrounds a marketplace. Just the idea brings about images and feelings of a crowded town center lined with merchants and their carts of produce,...

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Facebook Lookalike Audiences

One of the key components to a successful Facebook ad campaign is choosing the right audience. While your creative can be 100000% on point, and your campaign settings are all...

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Instagram Stories Multi-Card Carousel Ads Best Practice

A quick note on best practice for Instagram Stories Multi-Card Carousel ads. Our team has found that Instagram Stories ads with multiple cards (ie. Native Stories Carousel) have performed much...

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Is it Time to Switch Agencies?

Is it really time for you to start looking for a new agency? Maybe, but you need to look for the right signs to determine if it is time for...

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Facebook Ad Optimization: Where to Start? At the Beginning!

The timeless question… a question that has been asked since the dawn of time… since the cavemen began to sell apples from the tree. Are my Facebook ads converting, and...

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3 Facebook Targeting Options That You Need to Double Down On

As the great data scientist Spiderman once postulated, “With great data, comes great responsibility.” It was in the deleted scenes, don’t worry about it… and boy did Spiderman know what...

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