Product categorization is how a channel groups products into segmented categories. Very often, merchants overlook optimizing product categorization, despite its utility in increasing search relevance.
Product categorization also plays an important role in campaigns, as it influences how your products are displayed in channels, enhances the consumer experience, and helps merchants target the right customers.
Product categorization determines which product attributes to include in listings, which is why granular categorization is essential.
For example:
We use Apparel & Accessories > Clothing > Shirts & Tops rather than Apparel & Accessories > Clothing.
The more specific the categorization, the more relevant your ads will be shown to customers as products provide more detailed attributes.
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