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How To Create A Custom Label in Merchant Center
Getting the attention of online customers requires more than merely existing. Online shops need a smart digital marketing strategy. One useful option is to create customized labels for the products available in your Merchant Center. Not only do they better direct customers, they also promote your products more efficiently. It's...
Continue ReadingWhat to Expect This Year From Google Ads
When it comes to online advertising, important changes come often. As you look forward to the rest of 2023, it's smart to prepare your online business for upcoming Google Ad...
Continue ReadingHow To Improve Low Ad Rank
This week we’re talking about all things ‘Ad Rank’. Curious about what it is and what it’s used for? You’re in the right place, so keep reading! What Is Ad...
Continue ReadingResponsive Search Ads
As many of us know, there are two types of search ads in Google Ads: responsive search ads and expanded text ads. And, if you’ve been staying on top of...
Continue ReadingAll About Google Auction Insights
Properly measuring the performance of an ad is a crucial part of any digital marketing campaign. After all, how can we turn traffic into conversions, if we don’t know whether...
Continue ReadingGoogle Ads Bid Adjustment
If you’re familiar with Google Ads, then you’re probably also familiar with the term ‘Bid Adjustment’. But did you know that effectively maneuvering your bid adjustments can help to improve...
Continue ReadingTop 10 Quick Tips for Google Ads
When it comes to Google Ads, a little bit of knowledge goes a long way. And while you may be tempted to simply pump money into an ad, set it,...
Continue ReadingReasons Why Data feed Management Is Important
Now more than ever, E-commerce is booming and merchants are turning to channels like Google, Facebook and Bing to create ads. But with each of these channels comes a different...
Continue ReadingDisconnecting Content API Feed from Google Merchant Center
These days, e-commerce platforms have the ability to integrate a quick connection from their stores to Google Merchant Center, serving as a succinct way to pass product data from Shopify...
Continue ReadingTitle Optimizations For Product Feed
As we all know, product titles are an important component of successful advertising. But when it comes to solidifying titles for a product feed, many don’t realize that they’re missing...
Continue ReadingPerformance Max campaigns
You’ve probably heard buzz about the new ‘Performance Max Campaign’, so we’re here to give you the in’s and outs of what it is and how to get on board....
Continue ReadingGoogle Ads Optimization Best Practices
While there seem to be a million resources for how to get started in Google Ads and what to do in order to set up your account, there are fewer...
Continue ReadingGoogle Analytics Predefined Templates for Creating Custom Insights In App + Web Properties
There’s a lot of data out there. You can slice and dice your user behavior so much these days that there are entire careers surrounding just the Google Analytics platforms....
Continue ReadingHow Much Does It Cost To Advertise On Google?
When it comes to digital advertising, the biggest benefit is how precise you can get with your target audience, but perhaps more importantly is the fact that you can control...
Continue ReadingWhy Is My Budget Not Spending On Google Ads?
You worked hard on a strategy for Google Ads and now you are so excited to test it out. You thought you have all of your ducks in a row......
Continue ReadingEverything You Need To Know About How The New iOS 14 Update Has Affected Google Marketing
I’m sure by this point you’ve heard rumblings about the new iOS 14 update and how it might affect digital marketing. If you are in the world of digital marketing,...
Continue ReadingThe 4 Kinds Of Keyword Matching Offered By Google Ads
What started as a simple fix for too many websites for people to remember turned into the most important website in the history of the internet… If you haven’t guessed...
Continue ReadingAudit your Google Ads Account in 7 Easy Steps
There are a million switches to flip, keywords to overthink, bidding strategies to consider, schedules to set and create in order to make your Google Ads work at an optimum...
Continue ReadingTime To Get “Smart” With Your Google Shopping Campaigns
Everything is “smart” these days! Smart watch. Smart car. Smart toaster. Smart wallets. Yet, do we really know what this means? What exactly is a smart toaster? Does it do...
Continue ReadingImporting Audiences From The Google Analytics Audience Gallery
Audience creation and management is an artform with a million different adjustments and considerations to juggle. It takes finesse and a very detailed oriented approach to nail the audience for...
Continue ReadingWhy Should I Pick Location Targeting When I Already Picked Country Of Sale?
You’re workin’. You’re cruisin’. You’ve set up the product feed in the merchant center. Now you’ve moved on to creating some ads in Google Shopping campaigns. You’ve heard all the...
Continue ReadingSlicedbread Compass Course
Welcome to the new frontier of eCommerce, the Google Smart Shopping campaigns. You thought online shopping was easy already? A quick search query in Google and a few clicks later...
Continue ReadingMonetize Your Popularity With Google AdSense
You’ve worked really hard on your content. You’ve made all the right moves. You’ve made some good investments. You’ve stayed up countless nights making sure your content generates the highest...
Continue ReadingControl Your Budget And Block Unwanted Apps From Displaying Your Google Display Ads
Google Display ads are an incredible way to get your product front and center in a visual way with exactly the customers that are looking for it. Rather than just...
Continue ReadingGoogle's Recommendations & Optimization Scores
If you’re like me, then your Google ads accounts, even the best performing, are full of suggestions from google. The recommendations tab is where to view these. Types of recommendations...
Continue ReadingAvoiding The Major Pitfalls In Google Shopping Campaigns
Google shopping is the greatest thing since… well, online shopping. It was an inevitable next step for Google, and why not? Take a feed of the products from all of...
Continue ReadingCreating a YouTube Placement Campaign Might be Your Vibe
If you're like me, then you’re a laid back person who just wants to expand his top-level engagement with prospective customers through highly granular, content specific targeting modalities. Right? Right....
Continue ReadingRemarketing: Creating Custom Audiences Based on Engagement
As hard as it may seem to attract new users to your brand, it is nice to remember that you already have users who are engaging with your brand or...
Continue ReadingGoogle Smart Shopping: a Closer Look
Google has evolved into such a ubiquitous part of the human experience that we now use the brand name as a noun, a verb, and sometimes an exclamation… although that...
Continue ReadingThe Secret Culprit Responsible for Your Declining Performance in Google Shopping
Like a delicate biome, filled with fragile ecosystems of organisms all working off of intricate relationships between one another, the Google environment is no different. Every setting, toggle, lever, drop...
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