Google Ads
Maximizing Your Google Ads Investment
Making the most of every advertising dollar is crucial for businesses using Google Ads. Here are expert strategies to help improve campaign effectiveness and drive better results. 1. Set Clear Advertising Objectives Before launching any campaign, define your marketing goals. Knowing what you want to achieve upfront ensures your targeting,...
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Advertisement Creative Quality
Creative quality has become a critical driver of advertising success. Research from NCS shows that creative execution accounts for nearly half (49%) of the overall sales impact of campaigns. At...
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Optimizing Your Search Campaign to Boost Online Sales
Maximizing the effectiveness of your Google Ads Search campaigns can help drive more sales and improve ROI. Below are strategies to enhance bidding, keyword selection, and ad creation. 1. Gain...
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The importance and use of custom labels
The custom labels are optional fields that can be added and used on a product feed. These labels help marketing strategies and campaigns to be more organized and effective. Custom...
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Optimize Google Display Campaigns
Google Display campaigns offer an excellent opportunity to reach users across millions of websites, apps, and Google-owned properties. The secret to getting strong results is thoughtful setup, continuous optimization, and...
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Google’s Local Services Ads: Right For Your Business?
If you’re a service provider looking to grow your business and connect with more local customers, Google’s Local Services Ads (LSAs) could be the ideal solution. Designed specifically for businesses...
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Common Mistakes When Setting A Google Campaign
Setting up a Google Ads campaign can be tricky, especially for beginners or small businesses trying to maximize ROI with limited budgets. Here are common mistakes people make when setting...
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Set An Expert Google Campaign
Ready to set your first Google Campaign like a pro? Here is a checklist of must-haves. 1. Keyword Strategy Use a mix of match types (Broad Match Modifier, Phrase, Exact)...
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Mastering Google Ads: Key Insights for Campaign Success
Why Analyzing Google Ads Performance Matters Running a successful Google Ads campaign isn’t just about launching ads and hoping for the best. Regular monitoring and analysis of your ad performance...
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10 Essential Google Ads Tools to Boost Campaign Performance
Every business is different, and Google Ads offers a range of features to help you achieve your unique goals. Whether you're looking to strengthen customer relationships, expand your audience, or...
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Pros of Using Google Ads in 2025
In 2025, Google Ads continues to be one of the most powerful digital advertising platforms available. With evolving technology and AI-driven advancements, businesses have more opportunities than ever to maximize...
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Which Are The Different Attribution Models?
When setting up conversions, Google offers you different attribution models, in order to understand which click has the most credit for a conversion. That’s why Google Ads offers you 6...
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Dynamic Search Ads
Dynamic Search Ads (DSAs) offer an effortless way to capture unique search queries, helping you uncover expansion opportunities for your campaigns. These ads are particularly beneficial for advertisers with well-structured...
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Google Ads Budgets
Setting Your Budget Determining your budget and bidding strategy is crucial when running ads on Google. Your campaign budget sets a daily spending limit and should align with the amount...
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About Demand Gen Campaigns
Demand Gen campaigns were made to help businesses connect with customers in fun and visual platforms like YouTube, Discovery, and Gmail, instead of just on text-heavy search results pages. Google...
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General Knowledge About Product Feed
How does product feed work? The product feed provides all the information about the products to help the e-commerce business grow. The product feed is uploaded to shopping channels like...
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User-Scoped Traffic Source Dimensions in GA4
I’ve never liked the User Acquisition report in Google Analytics. When I want to see where users come from, I skip this report and go directly to Traffic Acquisition. The...
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About Smart Display Campaigns
Smart display campaigns give you the opportunity to display ads in different formats on Google's Display Network. These ads automatically adapt to fit various audiences and objectives, saving you the...
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Keyword Planner
Keyword Planner is a valuable tool for exploring keywords for your Search campaigns. This free tool helps you find new keywords related to your business, estimates how often people search...
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Google Ads Benefits
Google Ads allows you to display your ads to people who are likely interested in your products or services while filtering out those who aren’t. You can also track whether...
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Responsive Search Ads Best Practices
Responsive search ads allow you to create an ad that adjusts to display more relevant messages to your customers. When creating a responsive search ad, enter multiple headlines and descriptions....
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About Recommendations Page
According to Google, the recommendations page is a dedicated section in your Google Ads account designed to assist you with your optimization efforts. Each recommendation offers tailored suggestions to enhance...
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PMax Campaign Optimization
Google's campaign type, Performance Max, leverages Google AI to boost conversions and value by optimizing bidding, targeting, creatives, and attribution. It's built to achieve a variety of marketing goals across...
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About Google Merchant Center
Google Merchant Center is a no-cost tool that enables millions of shoppers on Google to discover, explore, and purchase your products. By using a Merchant Center account, you can upload...
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Using Google App Campaigns
A Google Ads app campaign is an automated campaign type designed to drive both app installations (commonly referred to as "installs") and in-app conversion actions. As an app advertiser, your...
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Performance Max Campaigns Best Practices
Performance Max uses Google AI to boost your conversions and value by handling bidding, targeting, creatives, and attribution. This ensures your ads show up at the right time for the...
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The Google Demand Gen Initiative: What You Need to Know
Platform: Google Impacts: E-commerce Sales Big news from Google: The Demand Generation Campaign is here. This campaign offers businesses unparalleled opportunities for success. Think precision targeting, expansive reach, and accelerated...
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Google Ads: How to Improve Quality Score and Ad Rank
Platform: Google Impacts: E-commerce Sales Google Ads is a powerful platform for reaching potential customers and driving business growth. Achieving success in Google Ads requires more than just setting up...
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Best Practices To Maximize Your Product Feed Effectiveness
A product feed or shopping feed is a list of products and information typically organized in CSV, TXT, or XML files which are used to display information on your website...
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Effective Google Ads Strategies & Best Practices
Effective Google Ads strategies enable businesses to precisely target their desired audience, enhancing brand visibility and driving traffic to their websites. A well-executed Google Ads campaign can result in increased conversions...
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How To Create A Custom Label in Merchant Center
Getting the attention of online customers requires more than merely existing. Online shops need a smart digital marketing strategy. One useful option is to create customized labels for the products...
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What to Expect This Year From Google Ads
When it comes to online advertising, important changes come often. As you look forward to the rest of 2023, it's smart to prepare your online business for upcoming Google Ad...
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How To Improve Low Ad Rank
This week we’re talking about all things ‘Ad Rank’. Curious about what it is and what it’s used for? You’re in the right place, so keep reading! What Is Ad...
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Responsive Search Ads
As many of us know, there are two types of search ads in Google Ads: responsive search ads and expanded text ads. And, if you’ve been staying on top of...
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All About Google Auction Insights
Properly measuring the performance of an ad is a crucial part of any digital marketing campaign. After all, how can we turn traffic into conversions, if we don’t know whether...
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Google Ads Bid Adjustment
If you’re familiar with Google Ads, then you’re probably also familiar with the term ‘Bid Adjustment’. But did you know that effectively maneuvering your bid adjustments can help to improve...
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Top 10 Quick Tips for Google Ads
When it comes to Google Ads, a little bit of knowledge goes a long way. And while you may be tempted to simply pump money into an ad, set it,...
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Reasons Why Data feed Management Is Important
Now more than ever, E-commerce is booming and merchants are turning to channels like Google, Facebook and Bing to create ads. But with each of these channels comes a different...
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Disconnecting Content API Feed from Google Merchant Center
These days, e-commerce platforms have the ability to integrate a quick connection from their stores to Google Merchant Center, serving as a succinct way to pass product data from Shopify...
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Title Optimizations For Product Feed
As we all know, product titles are an important component of successful advertising. But when it comes to solidifying titles for a product feed, many don’t realize that they’re missing...
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Performance Max campaigns
You’ve probably heard buzz about the new ‘Performance Max Campaign’, so we’re here to give you the in’s and outs of what it is and how to get on board....
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Google Ads Optimization Best Practices
While there seem to be a million resources for how to get started in Google Ads and what to do in order to set up your account, there are fewer...
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Google Analytics Predefined Templates for Creating Custom Insights In App + Web Properties
There’s a lot of data out there. You can slice and dice your user behavior so much these days that there are entire careers surrounding just the Google Analytics platforms....
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How Much Does It Cost To Advertise On Google?
When it comes to digital advertising, the biggest benefit is how precise you can get with your target audience, but perhaps more importantly is the fact that you can control...
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Why Is My Budget Not Spending On Google Ads?
You worked hard on a strategy for Google Ads, and now you are so excited to test it out. You thought you have all of your ducks in a row......
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Everything You Need To Know About How The New iOS 14 Update Has Affected Google Marketing
I’m sure by this point you’ve heard rumblings about the new iOS 14 update and how it might affect digital marketing. If you are in the world of digital marketing,...
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The 4 Kinds Of Keyword Matching Offered By Google Ads
What started as a simple fix for too many websites for people to remember turned into the most important website in the history of the internet… If you haven’t guessed...
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Audit your Google Ads Account in 7 Easy Steps
There are a million switches to flip, keywords to overthink, bidding strategies to consider, schedules to set and create in order to make your Google Ads work at an optimum...
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Time To Get “Smart” With Your Google Shopping Campaigns
Everything is “smart” these days! Smartwatch. Smart car. Smart toaster. Smart wallets. Yet, do we really know what this means? What exactly is a smart toaster? Does it do math...
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Importing Audiences From The Google Analytics Audience Gallery
Audience creation and management is an art form with a million different adjustments and considerations to juggle. It takes finesse and a very detailed oriented approach to nail the audience...
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