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Slicedbread Compass Course

Welcome to the new frontier of eCommerce, the Google Smart Shopping campaigns. You thought online shopping was easy already? A quick search query in Google and a few clicks later you’re on a website having a staring contest with a pair of shoes you absolutely must have, or the computer...

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Monetize Your Popularity With Google AdSense

You’ve worked really hard on your content. You’ve made all the right moves. You’ve made some good investments. You’ve stayed up countless nights making sure your content generates the highest...

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Control Your Budget And Block Unwanted Apps From Displaying Your Google Display Ads

Google Display ads are an incredible way to get your product front and center in a visual way with exactly the customers that are looking for it. Rather than just...

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Google's Recommendations & Optimization Scores

If you’re like me, then your Google ads accounts, even the best performing, are full of suggestions from google. The recommendations tab is where to view these. Types of recommendations...

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Avoiding The Major Pitfalls In Google Shopping Campaigns

Google shopping is the greatest thing since… well, online shopping. It was an inevitable next step for Google, and why not? Take a feed of the products from all of...

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Creating a YouTube Placement Campaign Might be Your Vibe

If you're like me, then you’re a laid back person who just wants to expand his top-level engagement with prospective customers through highly granular, content specific targeting modalities. Right? Right....

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Remarketing: Creating Custom Audiences Based on Engagement

As hard as it may seem to attract new users to your brand, it is nice to remember that you already have users who are engaging with your brand or...

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Google Smart Shopping: a Closer Look

Google has evolved into such a ubiquitous part of the human experience that we now use the brand name as a noun, a verb, and sometimes an exclamation… although that...

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The Secret Culprit Responsible for Your Declining Performance in Google Shopping

Like a delicate biome, filled with fragile ecosystems of organisms all working off of intricate relationships between one another, the Google environment is no different. Every setting, toggle, lever, drop...

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