ClickCease
Tue, Aug 05, 25
digital-strategy

Create Quality Videos That Convert

Create Quality Videos That Convert

With an estimated 151 million hourly posts on a platform like Facebook alone, you can imagine the volume of content each social media user is exposed to, day after day.

Global daily posting volume 2019–2023: daily active users, posts per day, hour, and minute.

Table source: https://sendshort.ai/statistics/facebook/?utm_source=chatgpt.com

According to Statista (https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/), this year, the top 3 leading social networks worldwide by number of users are:

  • Facebook

  • Youtube

  • Instagram

Top 3 global social networks by user count in 2025, based on Statista ranking.

How do you retain attention in a sea full of content? 

How will you prepare the video content strategy and what needs to be taken into account?

1. Know Your Audience’s Profile

  • Who are you talking to? What do they care about?

    • Tailor the content to their interests, age, tone, and platform (e.g., TikTok vs. LinkedIn)

  • What do I know about my past purchasers?

    • How much do they spend on each acquisition? 

    • How often do they buy from me? 

    • What competitors do they follow, or what product alternatives do they have besides me?

2. Hook Them in the First 3 Seconds

  • Start with a bold statement, question, or compelling visual, example: 

    • Instead of "Today I’ll talk about marketing," try “Here’s why 90% of your marketing isn’t working.”

  • Put an interesting question to which your audience can think about

3. Tell a Story

  • Think about a narrative with a beginning, middle, and end that highlights the problem, presents the solution, and showcases a positive outcome, so think about this structure: Hook → Problem → Solution → Call to Action

  • Use real-life examples, behind-the-scenes moments, or emotional journeys.

  • Keep it relatable and human.

4. Keep It Short and Sharp

  • Aim for 30–90 seconds for social platforms.

  • Cut any fluff — every second should add value or emotion.

5. Use Captions and Graphics

  • 85% of videos on social media are watched without sound.

  • Add text overlays, emojis, or animated titles to emphasize key points.

6. High-Quality Visuals

  • Use natural light or ring lights.

  • Stabilize your camera (even a phone tripod works).

  • Frame your shot well — avoid cluttered backgrounds.

7. Add Music and Sound Effects (if relevant)

  • Choose music that matches the energy of your message.

  • Soft background music can enhance emotion, but don’t overpower your voice.

8. Include a Strong CTA (Call to Action)

  • Ask viewers to comment, like, share, subscribe, visit your site, or buy now.

  • Be clear and confident: “Tag someone who needs this” or “Click the link to get started.”

9. Optimize for Platform

  • Use vertical format for TikTok, Reels, Shorts.

  • Use square or horizontal for YouTube or Facebook feeds.

  • Use native tools (like TikTok’s text and effects) for better reach.

10. Test and Improve

  • Analyze what works: retention rate, comments, shares.

  • A/B test thumbnails, hooks, or lengths.

Making a compelling video doesn’t need to be a complex task. Use these tips and watch conversion rates soar.