Have you been wondering what to do with your old social media content? Follow to see how you can repurpose social content with great results.
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Cross post your video across social media channels
A YouTube video can be used as a landscape post on Facebook, while a YouTube short can easily become an Instagram story. Once you’ve created a video, make sure the content (faces, text, products) is centered in a square; this way, you can successfully crosspost later without needing to re-edit or resize.
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Publish your video as Reel
Facebook and Instagram allow you to publish portrait videos as reels. You also have the option to add multiple videos to one reel, add captions, titles, emojis, or music. This is a simple way to create brand new social content from scratch.
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Publish your video as a Story
Stories will never grow old. Take your portrait video and create a story from it. You can use it later on for ads in Instagram, Facebook, Messenger, or on TikTok stories and ads.
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Cut your video to use again
Filming a longer video has many advantages. A 1-2 minute video can be turned into 5-10 brand new shorter versions, which you can use to tease your audience, present a fun fact about your product, or introduce your brand. Longer videos can be cut into many stories, 5-10 seconds long.
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Change your video into a Gif
Repurpose your shorter videos as gifs to use as ads, posts, or as replies to comments. Gifs are a fun way to make your voice heard and interact with your audience.
These are just a few of the ways you can repurpose your video. Facebook, Instagram, and TikTok also provide additional enhancements such as adding hashtags, music, color adjustments, and voiceover options.
