While many have resisted the newest wave of currency, there’s no denying that cryptocurrency is here to stay. 

And with the world turning to crypto more and more, you may find yourself wondering whether you can participate in the promotion of these intangible assets on social media. 

Lucky for you, we’ve done the research for you. Stay tuned as we walk you through the steps to becoming eligible to promote crypto on Facebook and Google.

What is cryptocurrency? 

By definition, cryptocurrency is a digital currency in which transactions are verified and records maintained by a decentralized system using cryptography, rather than by a centralized authority.

Unlike traditional fiat currencies controlled by national governments, cryptocurrencies can circulate without a monetary authority such as a central bank.

How do I become eligible to promote cryptocurrency on Facebook?

First things first: in order to participate in Facebook advertising for crypto, you need to have an eligible account.

To confirm your eligibility, first check the eligibility criteria here, and if you believe that you meet the criteria, complete this form. 

Note that if you’re interested in requesting approval to advertise cryptocurrency for multiple ad accounts, you’ll need to fill out this form for each individual ad account. 

What do I need to do once I’m approved?

If you receive confirmation that your application has been approved, congrats! You can start advertising. Just make sure to study these guidelines, in order to ensure that your ads are in compliance with Facebook Advertising Policies.

What if my application gets rejected?

If your application is rejected, it may be because the country that you are advertising from is not yet approved to advertise. 

There’s a list of countries that are currently eligible for cryptocurrency advertising, and it grows every day. If your application was rejected for this reason, continue to check the ads policy page to see if your advertising country has been added.

If you believe that your application was incorrectly rejected, you can re-submit the form and ask for another review. Don’t forget to provide proof of documentation for your license or registration (a copy of license or registration, or screenshot of confirmation if a copy is not obtained).

What if my ad gets rejected? 

If your ad is rejected and you know that you did not violate the cryptocurrency ads policy, you can appeal the decision through Account Quality.

How do I become eligible to promote cryptocurrency on Google?

When it comes to Google Ads, those interested in advertising crypto need to fill out this financial form.

Advertisers who promote complex speculative financial products (Contracts for Difference, rolling spot forex, financial spread betting, and synonymous products), or cryptocurrency exchanges, are allowed to advertise through Google Ads. However, they must be certified by Google, and their products, landing pages, and ads must meet all local legal requirements of the country that they wish to get certified for.

Note: this certification is required for all ad formats and extensions.

Conclusion

The world of cryptocurrency can seem daunting, but we’re here to help! If you’re still on the fence about delving into the world of digital marketing for cryptocurrency, reach out! Our team of Slicedbread pros is ready to lend a hand.