Digital Strategy

TikTok Best Practices for Advertisers
TikTok has become one of the most powerful platforms for brands to connect with audiences, especially Gen Z and Millennials. With its algorithm-driven content discovery and emphasis on creativity, TikTok advertising requires a different approach than that of traditional social media. Year Estimated Monthly Active Users (Global) 2021 ~ 1.00...
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Create a TikTok contest in 8 Simple Steps
On the hunt for ways to increase your TikTok profile engagement or raise your follower count? There’s nothing like a little friendly competition to get that engagement rate rising. That’s...
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Telling Your Business Story on TikTok
Whether you were first in line to download TikTok, or you’ve been slow to board this fast-moving social media train, the reality is: TikTok’s presence in the world of digital...
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Getting Started with TikTok Advertising
Getting Started on TikTok TikTok is the fastest growing social media platform in the world. According to the Verge, TikTok reached 2 billion downloads as of April 29, 2020. With...
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