How does product feed work?

The product feed provides all the information about the products to help the e-commerce business grow. The product feed is uploaded to shopping channels like Google, Meta, Pinterest, Bing, etc. Once the feed is uploaded to the shopping channels the products will be displayed in search or sponsored posts.

There are a few ways product feed is added to the shopping channel:

• Using data feed management tools (DataFeedWatch, Feedonomics, Channable, etc.)
• Using a single file to compile the product data (XML or Excel file)
• Manually added in the shopping channels.

How to create a product feed.

Having a product feed is included in the holistic approach to digital marketing since a product feed helps to enhance product visibility and improve click-through rates, resulting in a conversion.

Here are some basic processes for creating a well-managed and optimized product feed:

Data Analysis

This step is where you read and understand the data and gather all the necessary product information. In this process, you will take note of the product attributes (ID, title, description, URL, image, product type, brand, availability, price, sale price, color, size, etc.) you’ll need in the optimization.

Product Optimization

This is where you will modify the attributes and map them correctly to provide high-quality data. This process also ensures that the product title contains relevant information like product nouns to make it more structured and not spammy.

Data Feed Validation

This process is where you will check for any errors in the attributes or missing information regarding the product.

Upload The Feed To The Desired Marketing Channel 

Best practices to support the effectiveness of the product feed:

Optimize The Product Data

Make sure the attributes are all optimized and make sure to add relevant product nouns to the titles.

Familiarize Yourself With The Requirements And Policies Of The Channel

Provide all the necessary data required for the listing in the correct format, and exclude products that cause errors or that violate the policies.

Always Update Your Product Feed

Make sure that the data is always updated to avoid errors, also make sure that the settings like shipping and tax match with the store setting.

Upload Quality Images

Images play an important role in a marketing campaign, as this will be the first thing customers see when searching for a product. Ensure images are high quality and meet the policy requirements of the channel.