The Google Display Network helps advertisers reach potential customers while they browse millions of websites, apps, such as YouTube and Gmail. By adding targeting signals to your campaign you can find audiences that align with your specific goals.
Display can help identify new customers or engage existing customers using audience segments. Similar segments and in-market segments help you find new prospective customers by targeting people who are interested in your products. Your own data segments help you to re-engage people who previously visited your site.
Automated targeting increases conversions by finding high-converting audience segments based on your existing audiences and landing page. Smart Display campaigns combine the best of automated targeting, bidding, and creative to maximize your conversions on Google Ads.
Responsive Display Ads
Display campaigns use responsive display ads. Responsive display ads automatically adjust their appearance, size and format to fit just about any available ad space. You upload various assets in Google Ads and the optimal combination and size of assets will appear in ads across websites, apps, YouTube, and Gmail.
Also, you can create and upload your own ads.
Targeting Options
Ad Group Targeting helps you to get your ads seen by a certain group of people or in certain content/context. When you focus on certain types of people, you can get your ads seen by a particular audience, for example, demographics, such as young men aged 25-34, people who've visited your site previously or people that are likely to be in the market for a given product or service.
Reach is the number of possible impressions that fit within your targeting settings. Keep in mind, each time you add a new layer of targeting, you narrow the potential reach of your ads.
For example, if you set up targeting for men actively looking to buy a car, your ads will have a narrower reach than if you target all people in-market for car sales.
Adding additional items within a given targeting type, however, will broaden your reach. If you have targeting for Los Angeles and then you add targeting for San Diego, your reach expands.
Bidding Adjust the bid to increase the impact of a particular targeting setting. For example, if showing your ad to a particular gender is core to your brand, use bid adjustments to increase your bid for that specific group.
"Targeting" and "Observation" settings.
Targeting settings like "Targeting" and "Observation" determine the reach of your ads.
You can use the "Targeting" setting in your ad groups or campaigns, when you want to narrow your ad group to only show to specific audiences or on specific content you've selected.
Use the "Observation" setting if you don't want to narrow your targeting any further, but you want to monitor how your ads perform within certain criteria.
Optimized targeting grants your campaign flexibility to explore which customers have the highest likelihood to convert within your campaign goals.
What Are The Benefits of Display Ads?
Display campaigns can reach people across 35 million websites and apps, and on Google-owned properties (YouTube and Gmail). So you can expand your reach beyond just Google Search.
- Building campaigns around campaign goals: drive leads, sales, website traffic or build brand awareness
- Display campaigns use machine learning solutions across bidding, targeting, and formats to reach a new or existing audience.
- Optimized targeting finds the best performing audience segments that include potential customers with the highest likelihood to help you meet your conversion goals.
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Display campaigns allow you to show ads in a variety of formats across Google's
Display Network and can help you promote your brand, generate product awareness, increase sales or get more leads.
