The custom labels are optional fields that can be added and used on a product feed. These labels help marketing strategies and campaigns to be more organized and effective. Custom labels are very flexible as they can be used in a variety of ways, which is why it is a must to have on product feeds, for Google, Facebook, Bing & etc.
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Price Bracket or Price Tiers
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Adding a price bracket on the product feed using the custom labels helps marketers to segment products into manageable groups according to price range. Having price tiers will help marketers target a very specific audience that has a higher percentage of conversion or sales.
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Best Sellers
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Mapping the best-selling products to the custom label will help marketers capitalize on the track record of the winning product to generate more sales. Marketers can set higher bids for the best-selling products in order to show them more frequently on the top search results and to gain more sales.
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Product Collections
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Product collection can be added in the custom labels and used as another segmentation, wherein marketers can bid more aggressively for the specific collection of products to be shown more prominently in the top results. Also, it will help marketers leverage the performance of the collections.
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Sales or Promo
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Marketers can segment products that are on sale or products that are in promo. Marketers can bid higher on them so more consumers see them. Most of the time, products that are on sale capture the attention of consumers, which leads to higher performance of the campaign and sales.
