Ahrefs is a leading tool for SEO specialists that is constantly evolving and improving while helping users succeed in promoting their websites. The platform lets you analyze a site’s backlinks, evaluate link donors, track visibility growth, and conduct a technical audit of the website.
Let's look at a few key Ahref features that can be useful for your SEO strategy:
Site Explorer
This feature allows you to see your site's stats and analyze the competition. You can find out which sites link to your competitors, which is valuable for shaping your link-building strategy.
For example, you can see how many users from the US or other countries visit a site, as well as charts showing traffic and link growth. Let's say you want to post a guest article. You enter the URL into Site Explorer and see a DR (Domain Rating) = 65, traffic of 15,000 visits per month, and 700 backlinks. This is one of the factors that influences the decision to post on a site. Site Explorer is useful for auditing your own site, analyzing competitors (Ahrefs provides advanced features for this), or checking link donors.
Keyword Explorer
In this section, you can find keyword ideas and get data on their popularity and competition. This is especially useful for creating content that attracts more users. For example, you enter "buy phone" and see that the query has a Search Volume of 11,000, KD (Keyword Difficulty) = 5, and commercial intent. Using the Exclude filter, you can remove queries with brands, such as "buy Samsung phone," to focus on general queries. Keyword Explorer is needed for collecting a semantic core for commercial pages or a blog (keyword analysis of a site). It helps you find queries with low competition and high potential, as well as create a more accurate page map, avoiding cannibalization and overlaps.
Ahrefs Site Audit
This is a cloud-based crawler that conducts a comprehensive site check for backlinks and over 100 other technical parameters. After scanning, it provides a detailed report with all detected issues, grouped by severity (errors, warnings, notices). For each issue, an explanation and a list of URLs where it was found are provided.
Regularly conducting an audit and checking a site for backlinks helps keep the web resource in a "healthy" state, avoid search engine penalties, and ensure good page indexing.
Free Ahrefs Tools
Although Ahrefs is a paid tool, the company provides a number of useful free services that can be helpful for beginners who want to learn how to check backlinks. If you want to get to know the platform or check backlinks for a specific task, pay attention to these tools.
They allow you to get valuable data about a site's backlinks, keywords, or technical condition.
-
Ahrefs Webmaster Tools
-
Free Backlink Checker
-
Free Keyword Generator
-
Free SERP Checker
-
Free Website Authority Checker
Ahrefs is a useful and powerful tool in any SEO specialist's arsenal. With its help, you can track the positions and actions of competitors and improve your own site's ranking, as it will point out errors that were made during the site's creation but are still affecting its positions today.
