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HTML Compression: Techniques, Benefits, and Importance

SEO

In the ever-evolving landscape of web development and search engine optimization (SEO), optimizing website performance is paramount. One crucial aspect of performance optimization is HTML compression, a technique used to reduce the size of HTML files transmitted over the web. In this article, we’ll delve into the concept of HTML...

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Optimizing Your Meta Descriptions: Pro Tips for SEO Success

SEO

What is a meta description? When you search for something on Google, you see something like this: The elements that we highlighted in red are all meta descriptions. Meta descriptions...

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Optimizing Your Meta Titles: Best Practices for SEO

SEO

What is a meta title? When you search for something on Google, you see something like this: The elements which we highlighted in red are all meta titles. As a...

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SEO Knowledge: What are 10 Sources for Valuable Information?

SEO

If you’d like to know more about SEO and digital marketing, here are some information hubs you can follow. 1. Search Engine Roundtable ::: The Pulse Of The Search Marketing...

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Styling Caution: The Drawbacks of Fake Bold, Italics, and Small Caps

SEO

What are fake texts? You might have seen on various platforms things written with fake fonts (faux italics/bold/cursive/etc.): 𝗧𝗵𝗶𝘀 𝘁𝗲𝘅𝘁 𝗶𝘀 𝗶𝗻 𝗯𝗼𝗹𝗱 𝘛𝘩𝘪𝘴 𝘵𝘦𝘹𝘵 𝘪𝘴 𝘪𝘯 𝘪𝘵𝘢𝘭𝘪𝘤𝘴 𝒯𝒽𝒾𝓈 𝓉𝑒𝓍𝓉...

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Screaming Frog’s Text Ratio for Content Analysis

SEO

Screaming Frog is a staple tool in the arsenal of SEO professionals. This platform provides a wealth of page metrics that can be utilized in diverse ways. Among these metrics...

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Why You Shouldn't Use Categories and Tags As Keywords in WordPress

In this article we will discuss the difference between keywords, meta tags, and tags in WordPress. What are meta keywords? Meta keywords are specific meta tags that look like this...

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Reviewing “The Economist” SEO Part 1

SEO

In this week’s blog we’ll be reviewing a well known website called “The Economist” in order to talk about Search Engine Optimization and its important role in the ultimate success...

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Guide to Keyword Research

SEO

If you’re well-versed in best practices for SEO, you know that the proper use of keywords is pivotal for the ultimate success of your website. Why? Because keywords are directly...

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Reclaiming Links for SEO

SEO

When it comes to the value that your website holds on the internet, it all comes down to ‘link juice’. And if you’re scratching your head, wondering what “juice” has...

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Duplicate Content & SEO

SEO

Let’s talk about duplicate content. While it may seem like a fairly harmless digital marketing error, the reality is: having the same content available on multiple pages within your own...

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Refreshing Old Blog Content

SEO

Offering blog content on your website is a great way to engage customers, and become a trusted source of information in your field of expertise.  But did you know that...

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All About H1 Tags for SEO

SEO

This week’s blog is all about H1 tags.  Stay tuned as we unpack what they are and how to use them. We’ll also offer some examples of both good and...

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Optimizing Landing Pages

SEO

Interested in leveling up your website, increasing organic traffic, and attracting more potential customers? It’s time to think about optimizing your landing pages. That’s right - creating effective landing pages...

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Directional Bidding 101

SEO

Look, I get it. You want control. You want to do it your way. You want to be in the system, fine tuning and optimizing to your heart’s desire. You...

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How to Change Your Domain Name … AND Keep Your Page Rankings

SEO

Storytime, ready? One of our clients had some legal troubles with its brand name in the EU. They needed help transitioning to a new brand name, which would involve a...

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How to Use Google Keyword Planner

Google's Keyword Planner is a free keyword research tool that businesses can use to discover new keyword ideas, along with their monthly search volumes - handy when it comes to...

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Submitted URL not found (404) Error in Google Search Console

Earlier this year, we explained how to find 404 pages in Google Analytics. But just because there are no 404 pageviews in Google Analytics, does not mean your site is...

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Showing a Bounce Rate and Page Speed Correlation In Google Analytics

The internet can be a confusing place. You’ve got something called your bounce rate, which despite sounding like something kids would brag about, is actually a number you want to...

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How to Generate Content Ideas

SEO

Content is king. And almost every eCommerce site out there has a blog. You’re reading one right now! As matter of fact, even you, as an eCommerce store owner might...

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404 Error Pages and How to Hunt Them Down Using Google Analytics

While looking at the list of client pages Google had in its index, I noticed the URL of a page that I knew no longer existed. Our main goal as...

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