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Directional Bidding 101


Look, I get it. You want control. You want to do it your way. You want to be in the system, fine tuning and optimizing to your heart’s desire. You want to know that it was your effort that got you or your client the money. We’ve all been there!...

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How to Change Your Domain Name … AND Keep Your Page Rankings


Storytime, ready? One of our clients had some legal troubles with its brand name in the EU. They needed help transitioning to a new brand name, which would involve a...

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How to Use Google Keyword Planner

Google's Keyword Planner is a free keyword research tool that businesses can use to discover new keyword ideas, along with their monthly search volumes - handy when it comes to...

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Submitted URL not found (404) Error in Google Search Console

Earlier this year, we explained how to find 404 pages in Google Analytics. But just because there are no 404 pageviews in Google Analytics, does not mean your site is...

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Showing a Bounce Rate and Page Speed Correlation In Google Analytics

The internet can be a confusing place. You’ve got something called your bounce rate, which despite sounding like something kids would brag about, is actually a number you want to...

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How to Generate Content Ideas


Content is king. And almost every eCommerce site out there has a blog. You’re reading one right now! As matter of fact, even you, as an eCommerce store owner might...

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404 Error Pages and How to Hunt Them Down Using Google Analytics

While looking at the list of client pages Google had in its index, I noticed the URL of a page that I knew no longer existed. Our main goal as...

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