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Is “The Best In Town” The Best Slogan?
“The Best In Town” is a long-standing part of marketing culture. Everyone has seen it, and it is used widely and frequently. Still, is it the “best” expression? What is the problem with saying you’re business is the best in town? If there are 50 restaurants in a town, probably...
Continue ReadingA (Mostly) Ignored Criteria for Sorting Items in E-Commerce
A lot of online stores use best sales as a top criterion for sorting: https://www.amazon.com/gp/bestsellers/electronics/565108ref_=Oct_obs_S&pd_d_w=UfZdh&pf_rd_p=c4f91ca9-cb41-4f37-93039f57e6d18b1e&pf_rd_r=J2J6VQV82SW58K1M04PH&pd_rd_r=06c57a6ec96b-4112-b642-abb69ba1ff51&pd_rd_wg=Ghu3x https://www.bestbuy.com/site/laptop-computers/all-laptops/pcmcat138500050001.c?id=pcmcat138500050001&intl=nosplash Yet, there is also a second criterion: the store's editorial decision. Even the big...
Continue ReadingScrolling vs. Clicking
When it comes to navigating a website, there are two main ways to do it: by scrolling, or by clicking. But how do we know which is more useful, a...
Continue ReadingOne of the most important social media tags - is OG:image (Open Graph image tag)
1. What Is It? "The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow...
Continue ReadingWhy Exclude FBCLID Parameter From Google Analytics?
What is FBCLID? FBCLID stands for Facebook Click Identifier, which is a new tracking parameter that appears on Google Analytics reports and is a function that automatically gets added to...
Continue ReadingWordPress Plugins To Consider For SEO Purposes
Why use WordPress plugins? WordPress is a popular platform for building websites. To elevate user experience, here are some plugins from the Plugins Repository. Note - Before installing the plugins...
Continue ReadingDon't Change The URL, Keep It The Same, Year After Year
The problem with changing URLs Each year, Black Friday happens. You might be tempted to create a URL for listing the promotions for that event on a page like: https://mysite.com/black-friday-2024/ ...
Continue ReadingA Solution For Creating Multiple Meta Descriptions
What Are Meta Descriptions? Google and other search engines look at meta descriptions mostly as a way to influence users to click on your website in the search results. Generally...
Continue ReadingWhy Use WebP Image Format On Your Website?
You’ve probably heard of image formats like JPG, PNG, or GIF, but what do you know about WebP? Since July 2019, Shopify has been using WebP as an image format....
Continue ReadingWhy Carousels/Sliders Are Not Recommended for Webpages
Carousels are great tools for conveying information on social media, but how does this media style fare on traditional web pages? Most visitors to a website want to get the...
Continue ReadingWriting a Solid About Us/Contact Us Page
When writing your website About Us/Contact Us page, consider the following: Include mission, vision, values, and objectives. Share where and how your brand began. Add at least one physical address...
Continue ReadingLeast and Greatest Common Extensions
1. Security Plugins Learn about installing extensions in a browser, and preventing security and/or privacy risks: Exclusive: Massive spying on users of Google's Chrome shows new security weakness | Reuters...
Continue ReadingUse "I Search From" to Get Inspiration for your Meta Titles and Meta Descriptions via Google Ads
Upon using a search engine, Google and other platforms use the data from the meta titles and descriptions to display a search result. Before clicking on the result, one might...
Continue ReadingTips on Marketing for NGOs
In this article, we'll give you some tips on how to improve your marketing for an NGO. If you're an NGO, you should care about having visibility in the geographical...
Continue ReadingWhat to do and what to avoid when writing for SEO? Dos and don'ts for writing optimized content
First, let's start with what to avoid. What are the negative things—the not-to-do items? The most important thing to avoid is writing for search engines. You should always write for...
Continue ReadingUtilizing Linkless Mentions for Better Rankings
Linkless mentions, also known as implied links or brand mentions, are instances when someone mentions your brand online (it can be on a blog, on a typical website, or on...
Continue ReadingHow do email marketing and SEO help each other?
It might seem counterintuitive—email marketing is gated content, meaning pretty much only the email recipients can see it, while SEO is focused on content visible to search engines. Yet, the...
Continue ReadingOn Determining the Search Intent for Keyword Research
What is keyword research? Keyword research is a process that identifies the search terms that people use when looking for your products or services online. Using keyword research, you can...
Continue ReadingSome tips on using Social Media for SEO purposes
Below, we give some tips on using Social Media for SEO purposes. Where to post? As you might imagine, asking a complex question to a consultant almost always yields this...
Continue ReadingWhat does it take to have a multilingual website?
Below are some tips for optimizing SEO in languages other than English: First, you'll need to know your audience's location. Various countries use different languages, so you have to know...
Continue ReadingThe role of HTTPS on SEO
What is HTTPS? Take a look at these two different URLs: http://www.slicedbread.agency/ https://www.slicedbread.agency/ The two look almost identical, but they differ in one essential aspect—the first one uses HTTP, while...
Continue ReadingContent Optimization Workflow for SEO With Screaming Frog
SEO workflows enable you to break down SEO tasks into smaller steps to ensure you’re completing each SEO task efficiently and effectively. Content optimization is the process of enhancing old...
Continue ReadingLet's Talk About Startup SEO: Where to Begin and How to Create Quality Content
The modern world is rapidly evolving, offering endless opportunities for creating new business platforms and personal growth. Startups are at the forefront of this movement, driving innovation and change. This...
Continue ReadingOptimizing SEO with 'Similar Questions' and 'Related Search Queries': Strategies for Success.
With each successive Google algorithm update, the demands for quality and relevance of content on a website become increasingly stringent. Consequently, the creation and optimization of content require more effort...
Continue ReadingUser Experience and How It Affects Your Site Traffic
Statistics show that more than half of website users have had a negative impression from visiting a webpage. The same principles apply in the virtual world as in brick-and-mortar stores:...
Continue ReadingHow to Promote Gaming Sites: Key Tips and Insights
The younger generation can't imagine their lives without the internet and online games. There are countless sites offering gaming options, but how exactly does this algorithm work, and how can...
Continue ReadingHTML Compression: Techniques, Benefits, and Importance
In the ever-evolving landscape of web development and search engine optimization (SEO), optimizing website performance is paramount. One crucial aspect of performance optimization is HTML compression, a technique used to...
Continue ReadingSoft 404 Errors and how to fix them
If you've ever journeyed through the web, you have probably encountered a Soft 404 error. While very common, this error can be confusing, so let's learn more about 404 errors...
Continue ReadingOptimizing Your Meta Descriptions: Pro Tips for SEO Success
What is a meta description? When you search for something on Google, you see something like this: The elements that we highlighted in red are all meta descriptions. Meta descriptions...
Continue ReadingOptimizing Your Meta Titles: Best Practices for SEO
What is a meta title? When you search for something on Google, you see something like this: The elements which we highlighted in red are all meta titles. As a...
Continue ReadingSEO Knowledge: What are 10 Sources for Valuable Information?
If you’d like to know more about SEO and digital marketing, here are some information hubs you can follow. 1. Search Engine Roundtable ::: The Pulse Of The Search Marketing...
Continue ReadingStyling Caution: The Drawbacks of Fake Bold, Italics, and Small Caps
What are fake texts? You might have seen on various platforms things written with fake fonts (faux italics/bold/cursive/etc.): 𝗧𝗵𝗶𝘀 𝘁𝗲𝘅𝘁 𝗶𝘀 𝗶𝗻 𝗯𝗼𝗹𝗱 𝘛𝘩𝘪𝘴 𝘵𝘦𝘹𝘵 𝘪𝘴 𝘪𝘯 𝘪𝘵𝘢𝘭𝘪𝘤𝘴 𝒯𝒽𝒾𝓈 𝓉𝑒𝓍𝓉...
Continue ReadingScreaming Frog’s Text Ratio for Content Analysis
Screaming Frog is a staple tool in the arsenal of SEO professionals. This platform provides a wealth of page metrics that can be utilized in diverse ways. Among these metrics...
Continue ReadingWhy You Shouldn't Use Categories and Tags As Keywords in WordPress
In this article we will discuss the difference between keywords, meta tags, and tags in WordPress. What are meta keywords? Meta keywords are specific meta tags that look like this...
Continue ReadingNavigating WordPress Taxonomy: A Guide to Categories over Tags
WordPress is a popular open-source content management system (CMS) that allows users to create and manage websites easily. It is one of the most widely used website-building platforms on the...
Continue ReadingReviewing “The Economist” SEO Part 1
In this week’s blog we’ll be reviewing a well known website called “The Economist” in order to talk about Search Engine Optimization and its important role in the ultimate success...
Continue ReadingExclude Internal Traffic IP Address in GA4
Imagine having an e-commerce website through which your company sells its products, and a substantial workforce regularly interacts with the site as part of their roles. At the end of...
Continue ReadingGuide to Keyword Research
If you’re well-versed in best practices for SEO, you know that the proper use of keywords is pivotal for the ultimate success of your website. Why? Because keywords are directly...
Continue ReadingUnderstanding User Engagement Metrics in Google Analytics 4
Getting your retail website up and running is an important first step in the digital marketing process. But once it’s out there in the world, how do you know if...
Continue ReadingReclaiming Links for SEO
When it comes to the value that your website holds on the internet, it all comes down to ‘link juice’. And if you’re scratching your head, wondering what “juice” has...
Continue ReadingDuplicate Content & SEO
Let’s talk about duplicate content. While it may seem like a fairly harmless digital marketing error, the reality is: having the same content available on multiple pages within your own...
Continue ReadingRefreshing Old Blog Content
Offering blog content on your website is a great way to engage customers, and become a trusted source of information in your field of expertise. But did you know that...
Continue ReadingAll About H1 Tags for SEO
This week’s blog is all about H1 tags. Stay tuned as we unpack what they are and how to use them. We’ll also offer some examples of both good and...
Continue ReadingOptimizing Landing Pages
Interested in leveling up your website, increasing organic traffic, and attracting more potential customers? It’s time to think about optimizing your landing pages. That’s right - creating effective landing pages...
Continue ReadingInterpreting Google Analytics Funnel Visualization Report
Don’t know how to interpret the Google Analytics (GA) funnel visualization report? Fret not because you are not alone. It took me a while to understand it, and the good...
Continue ReadingOptimize Your Landing Pages For Optimal Conversions
Despite what you may have been told, the key to a successful ad campaign is not just the ad campaign optimization, but everything surrounding it. The entire ecosystem surrounding the...
Continue ReadingDirectional Bidding 101
Look, I get it. You want control. You want to do it your way. You want to be in the system, fine tuning and optimizing to your heart’s desire. You...
Continue ReadingHow to Change Your Domain Name … AND Keep Your Page Rankings
Storytime, ready? One of our clients had some legal troubles with its brand name in the EU. They needed help transitioning to a new brand name, which would involve a...
Continue ReadingHow to Use Google Keyword Planner
Google's Keyword Planner is a free keyword research tool that businesses can use to discover new keyword ideas, along with their monthly search volumes - handy when it comes to...
Continue ReadingSubmitted URL not found (404) Error in Google Search Console
Earlier this year, we explained how to find 404 pages in Google Analytics. But just because there are no 404 pageviews in Google Analytics, does not mean your site is...
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