Search Engine Optimization
Technical SEO: Click Depth
Optimizing your site’s structure isn’t just about good design — it’s about making sure search engines and users can easily find your most important pages. One of the most overlooked yet powerful aspects of technical SEO is click depth. Click depth refers to how many steps or clicks a user...
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Monitoring HTTP Status Codes with Screaming Frog
In the SEO world every detail matters, especially HTTP status codes, which significantly impact your website’s success and visibility. Here’s why these codes are important for search engine optimization: Crawlability...
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How Fixing Redirect Chains Increases Crawl Efficiency
Redirect chains are one of those hidden SEO issues that many site owners overlook. At first glance, they don’t seem like a big deal– after all, users will still eventually...
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On-Page, Off-Page, and Technical SEO
The primary function of SEO, or Search engine optimization, is to make your website more visible in Google and other search engines. But SEO is made up of different parts...
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Effective Use of Ahrefs for SEO
Ahrefs is a leading tool for SEO specialists that is constantly evolving and improving while helping users succeed in promoting their websites. The platform lets you analyze a site’s backlinks,...
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How to Analyze Competitors in Organic Search
Organic search refers to the list of websites a user sees after entering a query into a search engine. The higher a page is in the search results, the more...
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Top Free SEO Tools for Website Optimization
SEO specialists require practical knowledge to perform a wide range of search engine optimization tasks. Most of these tasks are time-consuming and require careful processing of large amounts of data....
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How to Fix Lighthouse Warnings About Oversized Images in Shopify
While using Shopify, Lighthouse flagged a warning: “images not optimized” followed by a suggestion that reducing dimensions could significantly improve page performance. Should users compromise image size/quality for page performance?...
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How To Avoid Google Penalties
In this article, we will share practical tips to help you prevent Google penalties and reliable ways to protect your online presence. What is the Google penalty? If one day...
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Mastering YouTube Success: Unveiling Proven SEO Strategies for Channel Growth
For almost 2 decades, people have been captivated by the dynamic video platform known as YouTube. It's no surprise, as YouTube not only entertains but also provides opportunities for learning...
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GA4 Event Pushes: Inline vs. Event Listeners
When setting up Google Analytics 4 (GA4) events, a common task is to fire an event when a user clicks a button. Two popular methods for accomplishing this on the...
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How the Web Works
Most people experience the web as something fast, simple, and almost magical. Click a link or type a web address, and in seconds the page appears. Behind that apparent simplicity...
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Minimizing Boilerplate Repetition for SEO
Search Engine Optimization (SEO) is a crucial factor in a website's success, as it directly impacts its visibility in search engine results. One key guideline recommended by Google is to...
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Guide to Improve Page Speed: Better Traffic and Revenue
Improving your website’s loading speed can significantly boost your traffic, engagement, and ultimately your revenue. Why? Because page speed directly impacts search engine optimization (SEO), user experience (UX), and conversion...
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How to Fix Google Search Console Issue: “Crawled – currently not indexed”
Previously, we discussed the Google Search Console issue “Discovered – currently not indexed” — if you missed that article, you can read it here. Let’s take a closer look at...
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Why SMM and SEO Should Work Together in 2025
According to Gartner, an American research and advisory firm focusing on business and technology topics, by 2026, the volume of search queries made through traditional search engines is expected to...
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Google Discover: A Guide to How It Works and Why It’s Important
Google Discover, formerly known as Google Feed, is a personalized content recommendation service designed to show users relevant articles, news, and updates based on their browsing habits and interests. Powered...
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The Pros and Cons of Using ChatGPT for SEO
ChatGPT is an AI chatbot designed to engage in human-like conversations. It uses natural language processing to understand and generate text, making it useful for answering questions, writing different types...
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Blog Promotion Checklist
Publish Data-Driven Content People trust facts. When you use numbers, statistics, or real research in your blog posts, your content feels more trustworthy, helpful, and shareable. There are two ways...
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Free Keyword Research Tools for SEO
Keyword research is the foundation for SEO strategy. While premium tools like Ahrefs and SEMrush offer powerful insights, many free keyword research tools can help you discover high-ranking keywords without...
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Google Search Console Issue: "Discovered – Currently Not Indexed”
If you log into your Google Search Console (GSC) and see the dreaded message "Discovered – currently not indexed", don’t panic! It just means that Google knows your page exists...
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Your Domain Name And Your Digital Identity
Consider your domain name not just as a technical locator, but as the verbal key that unlocks your online presence. It's the very DNA of your online presence, the cornerstone...
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What Is a Domain Zone and Why Does It Matter?
A domain zone, also known as a top-level domain (TLD), is the final segment of a domain name — the part that comes after the last dot. For example, in...
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Common Website Navigation Mistakes
Imagine walking into a market where nothing is labeled. As you're walking around searching for bread, instead of clear signs, you see vague names like “Tender Star” or “Golden Delight.” ...
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Tips For Better Internal Website Search
These are some of the most important things to consider for a good web search experience. A. Tips for the search box #1 Do You Need A Search Box? If...
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Quick Way to Find All Missing Alt Text on Your Website Using Screaming Frog
Alt text is very important for SEO and accessibility. It tells search engines what your images are about, makes your site more user-friendly for everyone, and helps you stick to...
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Recover Keyword Cannibalization
Keyword cannibalization is a common but often overlooked issue that can harm your website’s search engine rankings and confuse search engines about which page to rank for a specific keyword. ...
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Effective FAQ
In the digital world today, people want fast and easily accessible information. One of the most effective ways to get this information to your audience is having a well-organized FAQ...
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Identifying Heading Structure Errors: A Practical Example
Check out the following screenshot: Looking at the screenshot, you can see there is an indication of a missing heading tag, but what exactly does that mean? What Does This...
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Fixing Broken Links
Broken internal links are a common issue for websites, especially those with a lot of content. These links can harm user experience, SEO performance, and even credibility. Fixing them manually...
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Shopify Visitors vs. GA4 Total Users
I reviewed a few Shopify clients and compared two metrics: Shopify's Visitors vs. GA4's Total Users. Based on 13 accounts that I looked at (see table below), GA4 reports 20%...
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Building Quality Backlinks for Better Visibility: A Comprehensive Guide
In the fiercely competitive realm of search engine optimization (SEO), the significance of high-quality backlinks cannot be emphasized enough. These backlinks are instrumental in elevating your website's visibility and organic...
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Say No to Stubs for a Better SEO Strategy
Search Engine Optimization (SEO) is a dynamic field where every detail counts. One critical aspect often overlooked is the significance of avoiding stubs or "empty" pages. Not only can they...
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Mastering Pagination: Boost SEO and User Experience with Smart Content Navigation
Imagine pasting a long, unformatted block of text into a document. The words run together in one continuous stream—no sections, headings, pages, or paragraphs. To find the information you need,...
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404 Pages Done Right
What Are 404 Errors? Imagine you're on the internet, clicking around, trying to find something interesting. But when you click on a link, instead of the webpage you wanted, you...
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Optimize Your Website: “Dead Weight” Pages
If you run a website or blog, you likely spend a lot of time thinking about new content to create. However, it’s equally important to pay attention to the content...
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The Intersection of CRO and SEO - Beyond Conversions and Traffic
In the digital marketing industry, CRO and SEO are often viewed through separate lenses. In CRO, you want to improve the benefits you get from your visitors by converting them...
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ChatGPT and SEO: The Future of SEO - Tips and Tricks for Digital Marketers
Today, while digital marketing is evolving very fast, AI (artificial intelligence) technologies like ChatGPT remain a bit of an unknown for marketers who would further want to expand into the...
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Effective Methods for Locating Email Addresses of Individuals or Companies
In professional scenarios, there often arises the need for prompt communication with individuals or corporations, armed only with their name or company title. In such instances, the pressing question becomes,...
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How To Keep Visitors On Your Website Longer
Picture the following: You search for “best food for diabetes” on Google. You click on the first result, but the site is unattractive, and the content is unhelpful. You click...
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How to Interpret the Errors in Google Search Console
Introduction Interpreting errors in the Google Search Console is crucial to maintaining and optimizing a website's performance. For seasoned web developers and SEO experts, a comprehensive understanding of these errors...
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Schema Markup to Use on a Website
Mastering the nuances of Schema markup is a powerful tool that significantly enhances search engine optimization (SEO) efforts. Schema markup, or structured data, serves as a crucial code added to...
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On Google’s Algorithm Updates
Introduction Google's algorithm updates are a fundamental aspect of search engine optimization (SEO), that can significantly impact the visibility and traffic of websites. These updates, which range from minor tweaks...
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The importance of Crawl Budget management for SEO purposes
Introduction Effective crawl budget management is a crucial aspect of search engine optimization (SEO) for large websites. The term "crawl budget" refers to the number of pages that search engines,...
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International SEO Best Practices
Introduction Expanding a website’s reach to non-English speaking audiences through international SEO is no longer a luxury, but a strategic necessity. As businesses increasingly operate globally, optimizing content for multiple...
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What can you learn by looking at a typical Google search page?
Today, navigating search engine results is an invaluable skill for any digital marketer. This article aims to shed light on the nature of Google’s search engine results page (SERP) by...
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Is “The Best In Town” The Best Slogan?
“The Best In Town” is a long-standing part of marketing culture. Everyone has seen it, and it is used widely and frequently. Still, is it the “best” expression? What is...
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A (Mostly) Ignored Criteria for Sorting Items in E-Commerce
A lot of online stores use the best sales as a top criterion for sorting: https://www.amazon.com/gp/bestsellers/electronics/565108ref_=Oct_obs_S&pd_d_w=UfZdh&pf_rd_p=c4f91ca9-cb41-4f37-93039f57e6d18b1e&pf_rd_r=J2J6VQV82SW58K1M04PH&pd_rd_r=06c57a6ec96b-4112-b642-abb69ba1ff51&pd_rd_wg=Ghu3x https://www.bestbuy.com/site/laptop-computers/all-laptops/pcmcat138500050001.c?id=pcmcat138500050001&intl=nosplash Yet, there is also a second criterion: the store's editorial decision. Even the...
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Scrolling vs. Clicking
When it comes to navigating a website, there are two main ways to do it: by scrolling, or by clicking. But how do we know which is more useful, a...
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One of the most important social media tags - is OG:image (Open Graph image tag)
1. What Is It? "The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow...
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