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Why You Shouldn't Use Categories and Tags As Keywords in WordPress
In this article we will discuss the difference between keywords, meta tags, and tags in WordPress. What are meta keywords? Meta keywords are specific meta tags that look like this in the backend of a website: <meta name="keywords" content="submarines, yellow submarine, ocean, sea, navigation, transportation, sea travel, safety"> A long...
Continue ReadingNavigating WordPress Taxonomy: A Guide to Categories over Tags
WordPress is a popular open-source content management system (CMS) that allows users to create and manage websites easily. It is one of the most widely used website-building platforms on the...
Continue ReadingReviewing “The Economist” SEO Part 1
In this week’s blog we’ll be reviewing a well known website called “The Economist” in order to talk about Search Engine Optimization and its important role in the ultimate success...
Continue ReadingExclude Internal Traffic IP Address in GA4
Imagine having an e-commerce website through which your company sells its products, and a substantial workforce regularly interacts with the site as part of their roles. At the end of...
Continue ReadingGuide to Keyword Research
If you’re well-versed in best practices for SEO, you know that the proper use of keywords is pivotal for the ultimate success of your website. Why? Because keywords are directly...
Continue ReadingUnderstanding User Engagement Metrics in Google Analytics 4
Getting your retail website up and running is an important first step in the digital marketing process. But once it’s out there in the world, how do you know if...
Continue ReadingReclaiming Links for SEO
When it comes to the value that your website holds on the internet, it all comes down to ‘link juice’. And if you’re scratching your head, wondering what “juice” has...
Continue ReadingDuplicate Content & SEO
Let’s talk about duplicate content. While it may seem like a fairly harmless digital marketing error, the reality is: having the same content available on multiple pages within your own...
Continue ReadingRefreshing Old Blog Content
Offering blog content on your website is a great way to engage customers, and become a trusted source of information in your field of expertise. But did you know that...
Continue ReadingAll About H1 Tags for SEO
This week’s blog is all about H1 tags. Stay tuned as we unpack what they are and how to use them. We’ll also offer some examples of both good and...
Continue ReadingOptimizing Landing Pages
Interested in leveling up your website, increasing organic traffic, and attracting more potential customers? It’s time to think about optimizing your landing pages. That’s right - creating effective landing pages...
Continue ReadingInterpreting Google Analytics Funnel Visualization Report
Don’t know how to interpret the Google Analytics (GA) funnel visualization report? Fret not because you are not alone. It took me a while to understand it, and the good...
Continue ReadingOptimize Your Landing Pages For Optimal Conversions
Despite what you may have been told, the key to a successful ad campaign is not just the ad campaign optimization, but everything surrounding it. The entire ecosystem surrounding the...
Continue ReadingDirectional Bidding 101
Look, I get it. You want control. You want to do it your way. You want to be in the system, fine tuning and optimizing to your heart’s desire. You...
Continue ReadingHow to Change Your Domain Name … AND Keep Your Page Rankings
Storytime, ready? One of our clients had some legal troubles with its brand name in the EU. They needed help transitioning to a new brand name, which would involve a...
Continue ReadingHow to Use Google Keyword Planner
Google's Keyword Planner is a free keyword research tool that businesses can use to discover new keyword ideas, along with their monthly search volumes - handy when it comes to...
Continue ReadingSubmitted URL not found (404) Error in Google Search Console
Earlier this year, we explained how to find 404 pages in Google Analytics. But just because there are no 404 pageviews in Google Analytics, does not mean your site is...
Continue ReadingShowing a Bounce Rate and Page Speed Correlation In Google Analytics
The internet can be a confusing place. You’ve got something called your bounce rate, which despite sounding like something kids would brag about, is actually a number you want to...
Continue ReadingHow to Generate Content Ideas
Content is king. And almost every eCommerce site out there has a blog. You’re reading one right now! As matter of fact, even you, as an eCommerce store owner might...
Continue ReadingAre You Properly Tracking Your MailChimp Email Campaigns?
While you might be totally dialed in and ready to go as far as tracking is concerned in your website’s close proximity and ecosystem, sometimes, you forget one of the...
Continue Reading8 Reasons for High Bounce Rate in Google Analytics
One of the most misleading Google Analytics metrics surrounding your website is the bounce rate. Leave it up to the internet to take a fun word like “bounce”... a word...
Continue ReadingTackling Technical SEO Issues
As most digital marketers know, technical SEO is one of the essential pillars of any search optimization strategy. However, with one of the latest of Google’s Search Algorithm updates, technical...
Continue ReadingImporting Audiences from the Google Analytics Audience Gallery
Audience creation and management is an art form. It takes finesse and a very detailed oriented approach to nail the audience and thus run successful google ads campaigns. At the...
Continue ReadingWebsite Health: A Quick Way to Assess If Your Site Has Duplicate Content.
You only have so much time to capture a user’s attention when they are on your site, so every bit of your website real estate is crucially important. Duplicating information...
Continue ReadingPicking The Most Effective Primary Keyword for a Landing Page
As you may well know when it comes to the language of SEO each landing page on your site has a Title tag and a Meta Description tag. If you...
Continue ReadingPut Your Best Foot Forward When it Comes to Search Engines
It’s Friday, it’s the end of the day, and your client comes to you with a new product launch that happens on Monday. Now you have to get through in...
Continue ReadingUsing Google Analytics to Find Pairs of Products Usually Purchased Together
The power of suggestion is not just something that expert hypnotists use to get a group of tourists to smell a weird smell, but something you can use to increase...
Continue ReadingOut of Stock Products - The Low Hanging Fruit
While there are a million things to dial-in, fine-tune, and calibrate when it comes to your website SEO, some things might be a lot easier to spot than others with...
Continue Reading404 Error Pages and How to Hunt Them Down Using Google Analytics
While looking at the list of client pages Google had in its index, I noticed the URL of a page that I knew no longer existed. Our main goal as...
Continue ReadingRegain Search Equity in 3 Easy Steps
There was a time when the internet was just a wee little one when it was important to have a web domain that people could remember. It seems like so...
Continue ReadingHow to Identify Thin Content Created by Collections in Shopify
You’ve gotta stock your shelves, there’s no way around it. If your online store looks like a supermarket after apocalyptic looting, barren collections, and random folks arguing over who gets...
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