Marketing | Creative | Strategy

Your faithful partner in the discovery of endless digital opportunity.

Take the First Step

Our Daily Bread

Filters

Why Carousels/Sliders Are Not Recommended for Webpages

SEO

Carousels are great tools for conveying information on social media, but how does this media style fare on traditional web pages? Most visitors to a website want to get the information they need quickly, and sliding through various images of a carousel is not one of their priorities. Many Carousels/Sliders...

Continue Reading

Writing a Solid About Us/Contact Us Page

SEO

When writing your website About Us/Contact Us page, consider the following:  Include mission, vision, values, and objectives. Share where and how your brand began.  Add at least one physical address...

Continue Reading

Least and Greatest Common Extensions

1. Security Plugins Learn about installing extensions in a browser, and preventing security and/or privacy risks: Exclusive: Massive spying on users of Google's Chrome shows new security weakness | Reuters...

Continue Reading

Use "I Search From" to Get Inspiration for your Meta Titles and Meta Descriptions via Google Ads

SEO

Upon using a search engine, Google and other platforms use the data from the meta titles and descriptions to display a search result.  Before clicking on the result, one might...

Continue Reading

Tips on Marketing for NGOs

SEO

In this article, we'll give you some tips on how to improve your marketing for an NGO. If you're an NGO, you should care about having visibility in the geographical...

Continue Reading

What to do and what to avoid when writing for SEO? Dos and don'ts for writing optimized content

SEO

First, let's start with what to avoid. What are the negative things—the not-to-do items? The most important thing to avoid is writing for search engines. You should always write for...

Continue Reading

Utilizing Linkless Mentions for Better Rankings

SEO

Linkless mentions, also known as implied links or brand mentions, are instances when someone mentions your brand online (it can be on a blog, on a typical website, or on...

Continue Reading

How do email marketing and SEO help each other?

SEO

It might seem counterintuitive—email marketing is gated content, meaning pretty much only the email recipients can see it, while SEO is focused on content visible to search engines. Yet, the...

Continue Reading

On Determining the Search Intent for Keyword Research

SEO

What is keyword research? Keyword research is a process that identifies the search terms that people use when looking for your products or services online. Using keyword research, you can...

Continue Reading

Some tips on using Social Media for SEO purposes

SEO

Below, we give some tips on using Social Media for SEO purposes. Where to post? As you might imagine, asking a complex question to a consultant almost always yields this...

Continue Reading

What does it take to have a multilingual website?

SEO

Below are some tips for optimizing SEO in languages other than English: First, you'll need to know your audience's location.  Various countries use different languages, so you have to know...

Continue Reading

The role of HTTPS on SEO

SEO

What is HTTPS?  Take a look at these two different URLs: http://www.slicedbread.agency/ https://www.slicedbread.agency/ The two look almost identical, but they differ in one essential aspect—the first one uses HTTP, while...

Continue Reading

Content Optimization Workflow for SEO With Screaming Frog

SEO

SEO workflows enable you to break down SEO tasks into smaller steps to ensure you’re completing each SEO task efficiently and effectively. Content optimization is the process of enhancing old...

Continue Reading

Let's Talk About Startup SEO: Where to Begin and How to Create Quality Content

SEO

The modern world is rapidly evolving, offering endless opportunities for creating new business platforms and personal growth. Startups are at the forefront of this movement, driving innovation and change. This...

Continue Reading

Optimizing SEO with 'Similar Questions' and 'Related Search Queries': Strategies for Success.

SEO

With each successive Google algorithm update, the demands for quality and relevance of content on a website become increasingly stringent. Consequently, the creation and optimization of content require more effort...

Continue Reading

User Experience and How It Affects Your Site Traffic

SEO

Statistics show that more than half of website users have had a negative impression from visiting a webpage. The same principles apply in the virtual world as in brick-and-mortar stores:...

Continue Reading

How to Promote Gaming Sites: Key Tips and Insights

SEO

The younger generation can't imagine their lives without the internet and online games. There are countless sites offering gaming options, but how exactly does this algorithm work, and how can...

Continue Reading

HTML Compression: Techniques, Benefits, and Importance

SEO

In the ever-evolving landscape of web development and search engine optimization (SEO), optimizing website performance is paramount. One crucial aspect of performance optimization is HTML compression, a technique used to...

Continue Reading

Soft 404 Errors and how to fix them

If you've ever journeyed through the web, you have probably encountered a Soft 404 error. While very common, this error can be confusing, so let's learn more about 404 errors...

Continue Reading

Optimizing Your Meta Descriptions: Pro Tips for SEO Success

SEO

What is a meta description? When you search for something on Google, you see something like this: The elements that we highlighted in red are all meta descriptions. Meta descriptions...

Continue Reading

Optimizing Your Meta Titles: Best Practices for SEO

SEO

What is a meta title? When you search for something on Google, you see something like this: The elements which we highlighted in red are all meta titles. As a...

Continue Reading

SEO Knowledge: What are 10 Sources for Valuable Information?

SEO

If you’d like to know more about SEO and digital marketing, here are some information hubs you can follow. 1. Search Engine Roundtable ::: The Pulse Of The Search Marketing...

Continue Reading

Styling Caution: The Drawbacks of Fake Bold, Italics, and Small Caps

SEO

What are fake texts? You might have seen on various platforms things written with fake fonts (faux italics/bold/cursive/etc.): 𝗧𝗵𝗶𝘀 𝘁𝗲𝘅𝘁 𝗶𝘀 𝗶𝗻 𝗯𝗼𝗹𝗱 𝘛𝘩𝘪𝘴 𝘵𝘦𝘹𝘵 𝘪𝘴 𝘪𝘯 𝘪𝘵𝘢𝘭𝘪𝘤𝘴 𝒯𝒽𝒾𝓈 𝓉𝑒𝓍𝓉...

Continue Reading

Screaming Frog’s Text Ratio for Content Analysis

SEO

Screaming Frog is a staple tool in the arsenal of SEO professionals. This platform provides a wealth of page metrics that can be utilized in diverse ways. Among these metrics...

Continue Reading

Why You Shouldn't Use Categories and Tags As Keywords in WordPress

In this article we will discuss the difference between keywords, meta tags, and tags in WordPress. What are meta keywords? Meta keywords are specific meta tags that look like this...

Continue Reading

Navigating WordPress Taxonomy: A Guide to Categories over Tags

WordPress is a popular open-source content management system (CMS) that allows users to create and manage websites easily. It is one of the most widely used website-building platforms on the...

Continue Reading

Reviewing “The Economist” SEO Part 1

SEO

In this week’s blog we’ll be reviewing a well known website called “The Economist” in order to talk about Search Engine Optimization and its important role in the ultimate success...

Continue Reading

Exclude Internal Traffic IP Address in GA4

Imagine having an e-commerce website through which your company sells its products, and a substantial workforce regularly interacts with the site as part of their roles. At the end of...

Continue Reading

Guide to Keyword Research

SEO

If you’re well-versed in best practices for SEO, you know that the proper use of keywords is pivotal for the ultimate success of your website. Why? Because keywords are directly...

Continue Reading

Understanding User Engagement Metrics in Google Analytics 4

Getting your retail website up and running is an important first step in the digital marketing process. But once it’s out there in the world, how do you know if...

Continue Reading

Reclaiming Links for SEO

SEO

When it comes to the value that your website holds on the internet, it all comes down to ‘link juice’. And if you’re scratching your head, wondering what “juice” has...

Continue Reading

Duplicate Content & SEO

SEO

Let’s talk about duplicate content. While it may seem like a fairly harmless digital marketing error, the reality is: having the same content available on multiple pages within your own...

Continue Reading

Refreshing Old Blog Content

SEO

Offering blog content on your website is a great way to engage customers, and become a trusted source of information in your field of expertise.  But did you know that...

Continue Reading

All About H1 Tags for SEO

SEO

This week’s blog is all about H1 tags.  Stay tuned as we unpack what they are and how to use them. We’ll also offer some examples of both good and...

Continue Reading

Optimizing Landing Pages

SEO

Interested in leveling up your website, increasing organic traffic, and attracting more potential customers? It’s time to think about optimizing your landing pages. That’s right - creating effective landing pages...

Continue Reading

Interpreting Google Analytics Funnel Visualization Report

Don’t know how to interpret the Google Analytics (GA) funnel visualization report? Fret not because you are not alone. It took me a while to understand it, and the good...

Continue Reading

Optimize Your Landing Pages For Optimal Conversions

Despite what you may have been told, the key to a successful ad campaign is not just the ad campaign optimization, but everything surrounding it. The entire ecosystem surrounding the...

Continue Reading

Directional Bidding 101

SEO

Look, I get it. You want control. You want to do it your way. You want to be in the system, fine tuning and optimizing to your heart’s desire. You...

Continue Reading

How to Change Your Domain Name … AND Keep Your Page Rankings

SEO

Storytime, ready? One of our clients had some legal troubles with its brand name in the EU. They needed help transitioning to a new brand name, which would involve a...

Continue Reading

How to Use Google Keyword Planner

Google's Keyword Planner is a free keyword research tool that businesses can use to discover new keyword ideas, along with their monthly search volumes - handy when it comes to...

Continue Reading

Submitted URL not found (404) Error in Google Search Console

Earlier this year, we explained how to find 404 pages in Google Analytics. But just because there are no 404 pageviews in Google Analytics, does not mean your site is...

Continue Reading

Showing a Bounce Rate and Page Speed Correlation In Google Analytics

The internet can be a confusing place. You’ve got something called your bounce rate, which despite sounding like something kids would brag about, is actually a number you want to...

Continue Reading

How to Generate Content Ideas

SEO

Content is king. And almost every eCommerce site out there has a blog. You’re reading one right now! As matter of fact, even you, as an eCommerce store owner might...

Continue Reading

Are You Properly Tracking Your MailChimp Email Campaigns?

While you might be totally dialed in and ready to go as far as tracking is concerned in your website’s close proximity and ecosystem, sometimes, you forget one of the...

Continue Reading

8 Reasons for High Bounce Rate in Google Analytics

One of the most misleading Google Analytics metrics surrounding your website is the bounce rate. Leave it up to the internet to take a fun word like “bounce”... a word...

Continue Reading

Tackling Technical SEO Issues

As most digital marketers know, technical SEO is one of the essential pillars of any search optimization strategy. However, with one of the latest of Google’s Search Algorithm updates, technical...

Continue Reading

Importing Audiences from the Google Analytics Audience Gallery

Audience creation and management is an art form. It takes finesse and a very detailed oriented approach to nail the audience and thus run successful google ads campaigns. At the...

Continue Reading

Website Health: A Quick Way to Assess If Your Site Has Duplicate Content.

You only have so much time to capture a user’s attention when they are on your site, so every bit of your website real estate is crucially important. Duplicating information...

Continue Reading

Picking The Most Effective Primary Keyword for a Landing Page

As you may well know when it comes to the language of SEO each landing page on your site has a Title tag and a Meta Description tag. If you...

Continue Reading

Put Your Best Foot Forward When it Comes to Search Engines

It’s Friday, it’s the end of the day, and your client comes to you with a new product launch that happens on Monday. Now you have to get through in...

Continue Reading
close[x]

Get A Quote

Ready to take the next step? Please fill out the form below. We can't wait to hear from you!

Once submitted, a Slicedbread representative will be back in touch with you as soon as possible.

* Required Fields