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Shopify Visitors vs. GA4 Total Users

I reviewed a few Shopify clients and compared two metrics: Shopify's Visitors vs. GA4's Total Users. Based on 13 accounts that I looked at (see table below), GA4 reports 20% fewer Total Users on average than Shopify's Visitors.Β  The number of sessions between platforms matches up well (GA4, on average,...

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Building Quality Backlinks for Better Visibility: A Comprehensive Guide

In the fiercely competitive realm of search engine optimization (SEO), the significance of high-quality backlinks cannot be emphasized enough.Β  These backlinks are instrumental in elevating your website's visibility and organic...

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Say No to Stubs for a Better SEO Strategy

SEO

Search Engine Optimization (SEO) is a dynamic field where every detail counts. One critical aspect often overlooked is the significance of avoiding stubs or "empty" pages. Not only can they...

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Mastering Pagination: Boost SEO and User Experience with Smart Content Navigation

Imagine pasting a long, unformatted block of text into a document. The words run together in one continuous streamβ€”no sections, headings, pages, or paragraphs. To find the information you need,...

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404 Pages Done Right

SEO

What Are 404 Errors? Imagine you're on the internet, clicking around, trying to find something interesting. But when you click on a link, instead of the webpage you wanted, you...

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Optimize Your Website: β€œDead Weight” Pages

SEO

If you run a website or blog, you likely spend a lot of time thinking about new content to create. However, it’s equally important to pay attention to the content...

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The Intersection of CRO and SEO - Beyond Conversions and Traffic

SEO

In the digital marketing industry, CRO and SEO are often viewed through separate lenses.Β  In CRO, you want to improve the benefits you get from your visitors by converting them...

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ChatGPT and SEO: The Future of SEO - Tips and Tricks for Digital Marketers

SEO

Today, while digital marketing is evolving very fast, AI (artificial intelligence) technologies like ChatGPT remain a bit of an unknown for marketers who would further want to expand into the...

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Effective Methods for Locating Email Addresses of Individuals or Companies

SEO

In professional scenarios, there often arises the need for prompt communication with individuals or corporations, armed only with their name or company title.Β  In such instances, the pressing question becomes,...

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How To Keep Visitors On Your Website Longer

SEO

Picture the following: You search for β€œbest food for diabetes” on Google. You click on the first result, but the site is unattractive and the content is unhelpful. You click...

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How to Interpret the Errors in Google Search Console

SEO

Introduction Interpreting errors in the Google Search Console is crucial to maintaining and optimizing a website's performance. For seasoned web developers and SEO experts, a comprehensive understanding of these errors...

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Schema Markup to Use on a Website

SEO

Mastering the nuances of Schema markup is a powerful tool that significantly enhances search engine optimization (SEO) efforts. Schema markup, or structured data, serves as a crucial code added to...

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On Google’s Algorithm Updates

SEO

Introduction Google's algorithm updates are a fundamental aspect of search engine optimization (SEO), that can significantly impact the visibility and traffic of websites. These updates, which range from minor tweaks...

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The importance of Crawl Budget management for SEO purposes

SEO

Introduction Effective crawl budget management is a crucial aspect of search engine optimization (SEO) for large websites. The term "crawl budget" refers to the number of pages that search engines,...

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International SEO Best Practices

SEO

Introduction Expanding a website’s reach to non-English speaking audiences through international SEO is no longer a luxury, but a strategic necessity. As businesses increasingly operate globally, optimizing content for multiple...

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What can you learn by looking at a typical Google search page?

Today, navigating search engine results is an invaluable skill for any digital marketer. This article aims to shed light on the nature of Google’s search engine results page (SERP) by...

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Is β€œThe Best In Town” The Best Slogan?

SEO

β€œThe Best In Town” is a long-standing part of marketing culture. Everyone has seen it, and it is used widely and frequently. Still, is it the β€œbest” expression? What is...

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A (Mostly) Ignored Criteria for Sorting Items in E-Commerce

SEO

A lot of online stores use best sales as a top criterion for sorting:Β  https://www.amazon.com/gp/bestsellers/electronics/565108ref_=Oct_obs_S&pd_d_w=UfZdh&pf_rd_p=c4f91ca9-cb41-4f37-93039f57e6d18b1e&pf_rd_r=J2J6VQV82SW58K1M04PH&pd_rd_r=06c57a6ec96b-4112-b642-abb69ba1ff51&pd_rd_wg=Ghu3xΒ  https://www.bestbuy.com/site/laptop-computers/all-laptops/pcmcat138500050001.c?id=pcmcat138500050001&intl=nosplashΒ  Yet, there is also a second criterion: the store's editorial decision. Even the big...

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Scrolling vs. Clicking

SEO

When it comes to navigating a website, there are two main ways to do it: by scrolling, or by clicking. But how do we know which is more useful, a...

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One of the most important social media tags - is OG:image (Open Graph image tag)

SEO

1. What Is It? "The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow...

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Why Exclude FBCLID Parameter From Google Analytics?

SEO

What is FBCLID? FBCLID stands for Facebook Click Identifier, which is a new tracking parameter that appears on Google Analytics reports and is a function that automatically gets added to...

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WordPress Plugins To Consider For SEO Purposes

SEO

Why use WordPress plugins? WordPress is a popular platform for building websites. To elevate user experience, here are some plugins from the Plugins Repository. Note - Before installing the plugins...

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Don't Change The URL, Keep It The Same, Year After Year

SEO

The problem with changing URLs Each year, Black Friday happens. You might be tempted to create a URL for listing the promotions for that event on a page like: https://mysite.com/black-friday-2024/Β ...

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A Solution For Creating Multiple Meta Descriptions

SEO

What Are Meta Descriptions? Google and other search engines look at meta descriptions mostly as a way to influence users to click on your website in the search results. Generally...

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Why Use WebP Image Format On Your Website?

SEO

You’ve probably heard of image formats like JPG, PNG, or GIF, but what do you know about WebP? Since July 2019, Shopify has been using WebP as an image format....

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Why Carousels/Sliders Are Not Recommended for Webpages

SEO

Carousels are great tools for conveying information on social media, but how does this media style fare on traditional web pages? Most visitors to a website want to get the...

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Writing a Solid About Us/Contact Us Page

SEO

When writing your website About Us/Contact Us page, consider the following:Β  Include mission, vision, values, and objectives. Share where and how your brand began.Β  Add at least one physical address...

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Least and Greatest Common Extensions

1. Security Plugins Learn about installing extensions in a browser, and preventing security and/or privacy risks: Exclusive: Massive spying on users of Google's Chrome shows new security weakness | Reuters...

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Use "I Search From" to Get Inspiration for your Meta Titles and Meta Descriptions via Google Ads

SEO

Upon using a search engine, Google and other platforms use the data from the meta titles and descriptions to display a search result.Β  Before clicking on the result, one might...

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Tips on Marketing for NGOs

SEO

In this article, we'll give you some tips on how to improve your marketing for an NGO. If you're an NGO, you should care about having visibility in the geographical...

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What to do and what to avoid when writing for SEO? Dos and don'ts for writing optimized content

SEO

First, let's start with what to avoid. What are the negative thingsβ€”the not-to-do items? The most important thing to avoid is writing for search engines. You should always write for...

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Utilizing Linkless Mentions for Better Rankings

SEO

Linkless mentions, also known as implied links or brand mentions, are instances when someone mentions your brand online (it can be on a blog, on a typical website, or on...

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How do email marketing and SEO help each other?

SEO

It might seem counterintuitiveβ€”email marketing is gated content, meaning pretty much only the email recipients can see it, while SEO is focused on content visible to search engines. Yet, the...

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On Determining the Search Intent for Keyword Research

SEO

What is keyword research? Keyword research is a process that identifies the search terms that people use when looking for your products or services online. Using keyword research, you can...

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Some tips on using Social Media for SEO purposes

SEO

Below, we give some tips on using Social Media for SEO purposes. Where to post? As you might imagine, asking a complex question to a consultant almost always yields this...

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What does it take to have a multilingual website?

SEO

Below are some tips for optimizing SEO in languages other than English: First, you'll need to know your audience's location.Β  Various countries use different languages, so you have to know...

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The role of HTTPS on SEO

SEO

What is HTTPS?Β  Take a look at these two different URLs: http://www.slicedbread.agency/ https://www.slicedbread.agency/ The two look almost identical, but they differ in one essential aspectβ€”the first one uses HTTP, while...

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Content Optimization Workflow for SEO With Screaming Frog

SEO

SEO workflows enable you to break down SEO tasks into smaller steps to ensure you’re completing each SEO task efficiently and effectively. Content optimization is the process of enhancing old...

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Let's Talk About Startup SEO: Where to Begin and How to Create Quality Content

SEO

The modern world is rapidly evolving, offering endless opportunities for creating new business platforms and personal growth. Startups are at the forefront of this movement, driving innovation and change. This...

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Optimizing SEO with 'Similar Questions' and 'Related Search Queries': Strategies for Success.

SEO

With each successive Google algorithm update, the demands for quality and relevance of content on a website become increasingly stringent. Consequently, the creation and optimization of content require more effort...

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User Experience and How It Affects Your Site Traffic

SEO

Statistics show that more than half of website users have had a negative impression from visiting a webpage. The same principles apply in the virtual world as in brick-and-mortar stores:...

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How to Promote Gaming Sites: Key Tips and Insights

SEO

The younger generation can't imagine their lives without the internet and online games. There are countless sites offering gaming options, but how exactly does this algorithm work, and how can...

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HTML Compression: Techniques, Benefits, and Importance

SEO

In the ever-evolving landscape of web development and search engine optimization (SEO), optimizing website performance is paramount. One crucial aspect of performance optimization is HTML compression, a technique used to...

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Soft 404 Errors and how to fix them

If you've ever journeyed through the web, you have probably encountered a Soft 404 error. While very common, this error can be confusing, so let's learn more about 404 errors...

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Optimizing Your Meta Descriptions: Pro Tips for SEO Success

SEO

What is a meta description? When you search for something on Google, you see something like this: The elements that we highlighted in red are all meta descriptions. Meta descriptions...

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Optimizing Your Meta Titles: Best Practices for SEO

SEO

What is a meta title? When you search for something on Google, you see something like this: The elements which we highlighted in red are all meta titles. As a...

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SEO Knowledge: What are 10 Sources for Valuable Information?

SEO

If you’d like to know more about SEO and digital marketing, here are some information hubs you can follow. 1. Search Engine Roundtable ::: The Pulse Of The Search Marketing...

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Styling Caution: The Drawbacks of Fake Bold, Italics, and Small Caps

SEO

What are fake texts? You might have seen on various platforms things written with fake fonts (faux italics/bold/cursive/etc.): π—§π—΅π—Άπ˜€ π˜π—²π˜…π˜ π—Άπ˜€ 𝗢𝗻 𝗯𝗼𝗹𝗱 π˜›π˜©π˜ͺ𝘴 𝘡𝘦𝘹𝘡 π˜ͺ𝘴 π˜ͺ𝘯 π˜ͺ𝘡𝘒𝘭π˜ͺ𝘀𝘴 π’―π’½π’Ύπ“ˆ 𝓉𝑒𝓍𝓉...

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Screaming Frog’s Text Ratio for Content Analysis

SEO

Screaming Frog is a staple tool in the arsenal of SEO professionals. This platform provides a wealth of page metrics that can be utilized in diverse ways. Among these metrics...

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Why You Shouldn't Use Categories and Tags As Keywords in WordPress

In this article we will discuss the difference between keywords, meta tags, and tags in WordPress. What are meta keywords? Meta keywords are specific meta tags that look like this...

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