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Are You Properly Tracking Your MailChimp Email Campaigns?

While you might be totally dialed in and ready to go as far as tracking is concerned in your website’s close proximity and ecosystem, sometimes, you forget one of the most important channels… your marketing emails! Email allows you to maintain a relationship with your customers beyond your app and...

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8 Reasons for High Bounce Rate in Google Analytics

One of the most misleading Google Analytics metrics surrounding your website is the bounce rate. Leave it up to the internet to take a fun word like “bounce”... a word...

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