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Shopify Visitors vs. GA4 Total Users

Thu, Dec 05, 24

Google Analytics Shopify

I reviewed a few Shopify clients and compared two metrics: Shopify's Visitors vs. GA4's Total Users. Based on 13 accounts that I looked at (see table below), GA4 reports 20% fewer Total Users on average than Shopify's Visitors. The number of sessions between platforms matches up well (GA4, on average,...

Put Your Best Foot Forward When it Comes to Search Engines

Tue, Oct 15, 19

Shopify Web Development

It’s Friday, it’s the end of the day, and your client comes to you with a new product launch that happens on Monday. Now you have to get through in...

How to Identify Thin Content Created by Collections in Shopify

Fri, Feb 15, 19

Shopify

You’ve gotta stock your shelves, there’s no way around it. If your online store looks like a supermarket after apocalyptic looting, barren collections, and random folks arguing over who gets...