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How to Track Shopify Newsletter Popups with GA4 and GTM

Thu, Jul 16, 26

Google Analytics Shopify

Newsletter popups are common on Shopify stores. They are usually used to collect email addresses, offer a discount code, promote a first-order incentive, or push users into an email marketing flow. From an analytics point of view, there are two basic things we may want to know: How many times...

How to Fix Lighthouse Warnings About Oversized Images in Shopify

Tue, Sep 30, 25

Shopify

While using Shopify, Lighthouse flagged a warning: “images not optimized” followed by a suggestion that reducing dimensions could significantly improve page performance. Should users compromise image size/quality for page performance?...

Shopify Visitors vs. GA4 Total Users

Thu, Dec 05, 24

Google Analytics Shopify

I reviewed a few Shopify clients and compared two metrics: Shopify's Visitors vs. GA4's Total Users. Based on 13 accounts that I looked at (see table below), GA4 reports 20%...

Put Your Best Foot Forward When it Comes to Search Engines

Tue, Oct 15, 19

Shopify Web Development

It’s Friday, it’s the end of the day, and your client comes to you with a new product launch that happens on Monday. Now you have to get through in...

How to Identify Thin Content Created by Collections in Shopify

Fri, Feb 15, 19

Shopify

You’ve gotta stock your shelves, there’s no way around it. If your online store looks like a supermarket after apocalyptic looting, barren collections, and random folks arguing over who gets...