Search Engine Optimization
Tracking HTML5 Videos in Google Analytics 4
While Google Analytics 4 offers built-in 'Enhanced Measurement' for videos, it only natively tracks embedded YouTube videos. For self-hosted HTML5 videos (<video> tags) or other custom players, your data will be blank unless you have a custom setup like the one detailed below. Google Analytics 4 does not track HTML5...
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How to Track Shopify Newsletter Popups with GA4 and GTM
Newsletter popups are common on Shopify stores. They are usually used to collect email addresses, offer a discount code, promote a first-order incentive, or push users into an email marketing...
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Tracking Link Clicks Using GA4 and Google Tag Manager
Google Tag Manager makes it relatively easy to set up custom GA4 events to track specific user interactions on a website. One of the most useful things to track is...
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Shopify Visitors vs. GA4 Total Users
I reviewed a few Shopify clients and compared two metrics: Shopify's Visitors vs. GA4's Total Users. Based on 13 accounts that I looked at (see table below), GA4 reports 20%...
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Exclude Internal Traffic IP Address in GA4
Imagine having an e-commerce website through which your company sells its products, and a substantial workforce regularly interacts with the site as part of their roles. At the end of...
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Understanding User Engagement Metrics in Google Analytics 4
Getting your retail website up and running is an important first step in the digital marketing process. But once it’s out there in the world, how do you know if...
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Interpreting Google Analytics Funnel Visualization Report
Don’t know how to interpret the Google Analytics (GA) funnel visualization report? Fret not because you are not alone. It took me a while to understand it, and the good...
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Showing a Bounce Rate and Page Speed Correlation In Google Analytics
The internet can be a confusing place. You’ve got something called your bounce rate, which despite sounding like something kids would brag about, is actually a number you want to...
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Tackling Technical SEO Issues
As most digital marketers know, technical SEO is one of the essential pillars of any search optimization strategy. However, with one of the latest of Google’s Search Algorithm updates, technical...
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Picking The Most Effective Primary Keyword for a Landing Page
As you may well know when it comes to the language of SEO each landing page on your site has a Title tag and a Meta Description tag. If you...
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Using Google Analytics to Find Pairs of Products Usually Purchased Together
The power of suggestion is not just something that expert hypnotists use to get a group of tourists to smell a weird smell, but something you can use to increase...
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Out of Stock Products - The Low-Hanging Fruit
While there are a million things to dial in, fine-tune, and calibrate when it comes to your website’s search visibility and SEO optimization, some issues might be easier to spot...
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404 Error Pages and How to Hunt Them Down Using Google Analytics
While looking at the list of client pages Google had in its index, I noticed the URL of a page that I knew no longer existed. Our main goal as...
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Regain Search Equity in 3 Easy Steps
There was a time when the internet was just a wee little one when it was important to have a web domain that people could remember. It seems like so...
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