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Exclude Internal Traffic IP Address in GA4
Imagine having an e-commerce website through which your company sells its products, and a substantial workforce regularly interacts with the site as part of their roles. At the end of the day, your Google Analytics 4 (GA4) reports will include information about website traffic from both your staff (referred to...
Continue ReadingUnderstanding User Engagement Metrics in Google Analytics 4
Getting your retail website up and running is an important first step in the digital marketing process. But once it’s out there in the world, how do you know if...
Continue ReadingInterpreting Google Analytics Funnel Visualization Report
Don’t know how to interpret the Google Analytics (GA) funnel visualization report? Fret not because you are not alone. It took me a while to understand it, and the good...
Continue ReadingShowing a Bounce Rate and Page Speed Correlation In Google Analytics
The internet can be a confusing place. You’ve got something called your bounce rate, which despite sounding like something kids would brag about, is actually a number you want to...
Continue ReadingTackling Technical SEO Issues
As most digital marketers know, technical SEO is one of the essential pillars of any search optimization strategy. However, with one of the latest of Google’s Search Algorithm updates, technical...
Continue ReadingImporting Audiences from the Google Analytics Audience Gallery
Audience creation and management is an art form. It takes finesse and a very detailed oriented approach to nail the audience and thus run successful google ads campaigns. At the...
Continue ReadingPicking The Most Effective Primary Keyword for a Landing Page
As you may well know when it comes to the language of SEO each landing page on your site has a Title tag and a Meta Description tag. If you...
Continue ReadingUsing Google Analytics to Find Pairs of Products Usually Purchased Together
The power of suggestion is not just something that expert hypnotists use to get a group of tourists to smell a weird smell, but something you can use to increase...
Continue ReadingOut of Stock Products - The Low Hanging Fruit
While there are a million things to dial-in, fine-tune, and calibrate when it comes to your website SEO, some things might be a lot easier to spot than others with...
Continue Reading404 Error Pages and How to Hunt Them Down Using Google Analytics
While looking at the list of client pages Google had in its index, I noticed the URL of a page that I knew no longer existed. Our main goal as...
Continue ReadingRegain Search Equity in 3 Easy Steps
There was a time when the internet was just a wee little one when it was important to have a web domain that people could remember. It seems like so...
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