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Exclude Internal Traffic IP Address in GA4

Imagine having an e-commerce website through which your company sells its products, and a substantial workforce regularly interacts with the site as part of their roles. At the end of the day, your Google Analytics 4 (GA4) reports will include information about website traffic from both your staff (referred to...

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Understanding User Engagement Metrics in Google Analytics 4

Getting your retail website up and running is an important first step in the digital marketing process. But once it’s out there in the world, how do you know if...

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Interpreting Google Analytics Funnel Visualization Report

Don’t know how to interpret the Google Analytics (GA) funnel visualization report? Fret not because you are not alone. It took me a while to understand it, and the good...

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Showing a Bounce Rate and Page Speed Correlation In Google Analytics

The internet can be a confusing place. You’ve got something called your bounce rate, which despite sounding like something kids would brag about, is actually a number you want to...

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Tackling Technical SEO Issues

As most digital marketers know, technical SEO is one of the essential pillars of any search optimization strategy. However, with one of the latest of Google’s Search Algorithm updates, technical...

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Importing Audiences from the Google Analytics Audience Gallery

Audience creation and management is an art form. It takes finesse and a very detailed oriented approach to nail the audience and thus run successful google ads campaigns. At the...

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Picking The Most Effective Primary Keyword for a Landing Page

As you may well know when it comes to the language of SEO each landing page on your site has a Title tag and a Meta Description tag. If you...

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Using Google Analytics to Find Pairs of Products Usually Purchased Together

The power of suggestion is not just something that expert hypnotists use to get a group of tourists to smell a weird smell, but something you can use to increase...

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Out of Stock Products - The Low Hanging Fruit

While there are a million things to dial-in, fine-tune, and calibrate when it comes to your website SEO, some things might be a lot easier to spot than others with...

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404 Error Pages and How to Hunt Them Down Using Google Analytics

While looking at the list of client pages Google had in its index, I noticed the URL of a page that I knew no longer existed. Our main goal as...

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Regain Search Equity in 3 Easy Steps

There was a time when the internet was just a wee little one when it was important to have a web domain that people could remember. It seems like so...

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