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Passing Shopify Events to GTM with Custom Web Pixels

Mon, Dec 02, 24

Google Analytics

For those using Google Analytics 4 (GA4) with Google Tag Manager (GTM), tracking specific user actions on Shopify—especially custom events like viewing a collection page—can be challenging. While Shopify’s default tracking setup captures basic e-commerce events, some interactions, like viewing item lists, require additional customization. This guide will explore how...

Google Analytics 4 E-commerce on Shopify

Thu, Aug 10, 23

Google Analytics Shopify

You’ve probably heard by now that Google is projected to stop supporting Universal Analytics (GA3) starting in July, 2023. Which means that there’s no time like the present to start...

Make It Searchable: A Hot Tip On Shopify Website Searchability

Mon, Nov 16, 20

Google Analytics SEO

You’ve heard it before, and you’ll hear it again. You only get so many seconds of engagement from a potential site visitor before they leave. Understanding the correlation between bounce...