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Google Analytics 4 E-commerce on Shopify

You’ve probably heard by now that Google is projected to stop supporting Universal Analytics (GA3) starting in July, 2023. Which means that there’s no time like the present to start transitioning to Google Analytics 4. Unfortunately, Shopify still doesn’t natively support Google Analytics 4. (The GA Tracking ID field in...

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Make It Searchable: A Hot Tip On Shopify Website Searchability

You’ve heard it before, and you’ll hear it again. You only get so many seconds of engagement from a potential site visitor before they bounce, so making your website completely...

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