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Using the User Explorer Report in GA4

This week we’re talking about a particular exploration report within Google Analytics 4  - the User Explorer report.  This report is useful for drilling down information on visitors to your site, their individual user activity, as well as debugging. Keep reading! What is the User Explorer report? User Explorer lets...

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Upgrading to Google Analytics 4

As many of you probably remember, about two years ago, Google announced the launch of its latest analytics tool, Google Analytics 4 (GA4).  In this ever-expanding industry, we know that...

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Understanding Google Analytics vs. Facebook Reporting

Launching an ad campaign for your business or product is an important first step into the world of digital marketing. But once a campaign is out there, how do you...

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Facebook vs. Google Analytics: Where to Look at for Attribution?

You’re running ads on Facebook (let us do it for you!), you’re running ads on Google (yep, we do that, too), you’ve got some ads maybe on Spotify and Pandora...

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