Digital Strategy

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Understanding Google Analytics vs. Facebook Reporting

Tue, Aug 08, 23

Digital Strategy Facebook Google Analytics

Launching an ad campaign for your business or product is an important first step into the world of digital marketing. But once a campaign is out there, how do you know that it’s actually working? An ad campaign's performance is measured through the collection of data. This data gives us...

Moving Away From ROAS In An Evolving Digital World

Mon, Apr 04, 22

Facebook Google

We’re in the thick of an ever-changing digital media landscape. In a post iOS 14 world, marketing is evolving every single day, and with this evolution comes a growing need...

What Social Media Platform Is Right For Your Business?

Sun, Jan 19, 20

Facebook Google Ads

There is no denying that in order to function as a business in the current digital landscape, you are almost required to use social media. With the amount of available...