With Great Power Comes Great Responsibility.

Pitbull Tactical was founded by American gun enthusiasts in 2010 and is based out of Post Falls, Idaho. One of their core values is the right and responsibility of self defense. Their goal was to bring innovative products to market that would make it easier to protect yourself and your loved ones. They place a large value in customer satisfaction and do everything possible to provide a quality of service that ensures their patrons return. They have a triple check policy before every order goes out and pride themselves on fast, personal service.

The Ask

The brand wanted Slicedbread to establish digital advertising channels including Google Ads and Facebook Ads. They hired us to develop key advertising audiences + personas. We offered to create more granular marketing campaigns and compete advertising funnels for Google Ads and the Facebook platform.

The Solution

Facebook Ads: Created relevant audiences and external lookalike campaigns based on those audiences. Created affinity interest based prospecting campaigns. Created internal & external conversion campaigns and built a dynamic advertising campaign.

Google Ads: Slicedbread created Non-Branded as well as Branded campaigns. We also developed a Google smart shopping campaign and search remarketing audiences.

The Results