When it comes to Google Ads, a little bit of knowledge goes a long way. And while you may be tempted to simply pump money into an ad, set it, and forget it — here at Slicedbread, we encourage you to dig a little deeper.
Keep reading for our top 10 quick tips on how to optimize Google Ads for your growing business! 

1. Choose the right campaign type.

   In order to reach the right customers and meet your business goals, you have to choose the right ad campaign. From Display Ads to Search Ads, Local Ads to App Promotion Ads – there’s something for everyone! Research what each campaign does and make sure to choose the one that suits your business’ specific needs. 

2. Get the most out of Google Ads automation.

   Try out different Smart Bidding strategies to find the best one for your business. If the time has come to focus on standout products and drive more sales, consider utilizing a Performance Max campaign. Lastly, don’t forget to optimize your account with the help of the Google Ads ‘Recommendations’ section!

3. Test with confidence with the ‘Experiments’ page. 

   Running experiments can help you understand the impact of changes you’ve made and help to improve campaign performance. To make it even easier to test in your account, the ‘Experiments’ page can help you create, manage, and optimize all of your experiments in one place.

4. Keep your account well organized. 

   As your campaigns grow in size and number, you’ll start to see how important it is to keep a consistent, clean structure across the entire account. Stay on top of daily and weekly check-ins to make sure that ads are running smoothly and on time. Double check promotion dates where applicable, and analyze performance routinely to make every ad dollar count! 

5. Manage negative keywords in your campaigns.

    As you probably already know, negative keywords let you exclude certain search terms from your campaigns, helping you to focus on only the keywords that matter to your customers. Pay attention to this task, and with better targeting, your ad can end up in front of interested users and increase your return on investment (ROI).

6. Pay attention to your Quality Score. 

   Quality Score is a diagnostic tool that allows you to see how well your ad will rank compared to similar competing advertisements, on a scale of 1 - 10.  Check on this score routinely, and see  where it might be beneficial to improve your ads, landing pages, or keyword selection!

7. Spend extra time on the creatives. 

   Google Ads Creatives refer to creative types that you can add to your network between display, video, and audio, depending on the ad experience you’re trying to create. Explore the possibilities and spend extra time implementing the right creatives to support your business goals.

8. Use appropriate landing pages. 

   Your landing pages play a big part in turning clicks into customers. When someone clicks on your ad, they expect to land on a page that is relevant to what was advertised to them.  If they don't immediately find what they expect, they're more likely to leave. Be targeted and specific with your landing pages in order to increase conversions! 

9. Reach a broad audience and build awareness with video.

   Images are great, but video is better! Using quality video content in your Google Ads can drive sales, generate leads, and increase traffic to your website. Invest in video content that’s eye-catching and quality for your Google Ad campaigns whenever possible! 

10. Engage with local businesses. 

    Connect with local customers and drive offline sales and calls to your business, with online ads that are targeted to ‘Local Searches’. Check out the options in the 'Campaign Types' section! 

Conclusion

Google Ads are effective on their own, but with a little bit of targeted research and work, you can take them a big step further, leading to an increase in web traffic and a bigger ROI! Keep checking back in for more strategic tips & tricks from Slicedbread Agency.