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Fri, Jul 19, 24
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A (Mostly) Ignored Criteria for Sorting Items in E-Commerce

A (Mostly) Ignored Criteria for Sorting Items in E-Commerce

A lot of online stores use best sales as a top criterion for sorting: 

https://www.amazon.com/gp/bestsellers/electronics/565108ref_=Oct_obs_S&pd_d_w=UfZdh&pf_rd_p=c4f91ca9-cb41-4f37-93039f57e6d18b1e&pf_rd_r=J2J6VQV82SW58K1M04PH&pd_rd_r=06c57a6ec96b-4112-b642-abb69ba1ff51&pd_rd_wg=Ghu3x 

Amazon best sellers in laptops.

https://www.bestbuy.com/site/laptop-computers/all-laptops/pcmcat138500050001.c?id=pcmcat138500050001&intl=nosplash 

Bestbuy best sellers laptops.

Yet, there is also a second criterion: the store's editorial decision.

Even the big stores, use this as a criterion:

https://www.amazon.com/b/ref=s9_acss_bw_cg_PCLTMC_1a1_w?node=11392907011&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=merchandised-search2&pf_rd_r=R0Y3R0CFCDDBD5T71GTA&pf_rd_t=101&pf_rd_p=6a351513-887d-45d5-8c13-f3f2a57424c6&pf_rd_i=565108 

Amazon best sellers in laptop computers.

https://www.asos.com/women/a-to-z-of-brands/topshop/cat/?cid=29299&ctaref=hp|ww|prime|feature|3|category|topshop 

Topshop clothing and accessories on ASOS website with sorting options.

If you're a small store, it is typically not that simple for new, and perhaps very good products to rank in the top-selling positions. There is also no guarantee that there will be enough data to sort products by what is best-selling. 

Having the option to sort products by editorial suggestion could prove to be a good solution for such issues.